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Checking in, circling back, revisiting. We're all-too-familiar with the verbiage of the follow-up email, but do we know why they're worth hitting send? For PR pros, a follow-up email is a strategic step in securing meaningful media coverage for clients. In her latest #MavenBlog, Senior Account Executive Carly Bianco explains the importance of re-reaching out and how to do it effectively. Read more on the art of following up: https://lnkd.in/e7K7cvzv #FollowUp #MediaRelations

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