Max Finke’s Post

Looking for a smarter investment in your business during economic fluctuations?  Hiring a fractional Marketing and Creative team can be a strategic move for businesses looking for high-level marketing expertise without the full-time commitment and cost. They bring seasoned experience, flexibility, and ability to make an immediate impact, which can be particularly valuable for businesses in growth phases or those needing to refine their marketing direction. A few benefits of hiring Studio Cultura as fractional team members: + More cost-effective as you only pay for the time and services needed.  + 10+ years of combined experience and expertise, having worked with various companies and industries + Flexible in terms of engagement. You can scale our involvement up or down based on your needs and projects. + Bring us in for specific projects, phases of growth, or transitions We'd love to learn more about your business and how we can help be an extension of your team! #FractionalMarketing #CreativeTeam #MarketingExpertise #CostEffective #MarketingStrategy #StudioCultura #MarketingConsulting #Rebranding #ProductLaunch

With all the economic fluctuations and the fast pace digital landscape changes we are experiencing, I believe the future is fractional Marketing and Creative teams. Studio Cultura has been in the works for quite some time. But it was a slower pace to launch. I wanted to take the time to make sure we are listening and adapting to what is going on across the board in many industries. Some of the best of the best advertising agencies with the most talented creatives are closing or doing massive layoffs. There are many people chiming in with their thoughts as to why this is happening. But I believe to my core that it is not creatives or marketers that should be laid off in such a evolutionary digital era that we are living. Instead, we should lean into creatives, lean into your story more so than ever, and redefine how brands work with marketers and creatives as an extension of you. We are living in times where it is crucial for brands to evolve. Transparency will be what will 'make it or break it' in this next phase of brands. And I guarantee, you will need creatives and marketers. Fractional teams are agile, offer stability and value, and minimizes risk. If you or you know someone that would be open minded to learning more about fractional marketing and creative teams, I'd love to connect!

In looking for a #communications or #marketing director, smaller companies sometimes try to hire a comms "superstar" who can do it all: digital marketing, content, writing, editing, social media, graphic design—you name it. ✨ Not to mention budgeting and management. I think this approach is wrongheaded for a number of reasons. 1. Eventually, a comms director who has to do all of those things (and more) will burn out. 💥 No one person can realistically produce every deliverable or meet every single deadline, especially if the organization wants to grow, which brings us to... 2. It's not scalable. 📉 Constantly pinch-hitting for every potential member of a functional comms team will keep the director from being able to do their biggest job: assessing, reevaluating, and charting the best path forward. 3. It limits the amount of talent you can bring in. ♻ If the comms director ever leaves, then the organization has to spend time and resources looking for another unicorn to take their place, rather than promoting internally from talent that the director has been able to identify and develop. Are comms and marketing chops important? Unequivocally, yes. But they shouldn't come at the expense of #leadership ability.

With all the economic fluctuations and fast-paced digital changes, Studio Cultura believes the future lies in fractional Marketing and Creative teams. Studio Cultura has been carefully developed, listening and adapting to industry trends. As top advertising agencies undergo significant transitions, it's clear that creatives and marketers are more crucial than ever. We must lean into creativity and storytelling, redefining how brands work with marketing and creative teams. Fractional teams provide agility, stability, and value while minimizing risk. If you're interested in learning more about fractional marketing and creative teams, I'd love to connect!

Your brands reputation deserves better. Are you considering hiring for a junior position but expecting a multi-talented pro to get your brand to go viral? (Insert red flag here) (NOTE: If you are using the word ‘viral’ in regard to your social media this is a sure sign you need a professional on your team). Mediocre content and zero strategy will not get your brand known for anything good - your investment in someone with no experience could even prove to be costly. Instead, invest in a good manager to coordinate the experts in their fields, to ensure each specialist area is getting the attention and piece of the pie in terms of budget to get you the best results possible! I would love to know your thoughts on this - drop me a comment or direct message. #Outsource #HireSmart #InvestInYourBrand #BrandStrategy #MarketingStrategy

"We'll just hire an in-house video team." This is a common thought for DTC brands. And on the surface, it makes sense: • Full control over the creative process • Dedicated resources for your brand • Content on demand But is it really the best path to scaling your video ad production? Here's what you should keep in mind: 1. The Hiring Process Finding the right talent can take months. That's valuable time your competitors are using to scale their campaigns. 2. Quality Consistency Maintaining consistent quality across all your ads becomes increasingly difficult as you produce more content. 3. Scalability Limitations What happens when you suddenly need to double or triple your output for a major campaign or product launch? 4. Hidden Costs Besides salaries you have to consider equipment, software, training, and management time. The actual costs are usually greater than what you'd expect. 5. Strategic Focus Managing an in-house team can very easily shift your focus from high-level strategy to day-to-day production issues. But here's the thing: The most efficient DTC brands aren't necessarily the ones with big in-house teams. They're the ones focused on: • Testing more ad variations • Refining their targeting • Optimizing their funnel So, what's the alternative? A specialized video ad production service Why is that? • Flexible scaling of production • Consistent quality across platforms • Fixed costs for easy budgeting • More time to focus on strategy Is outsourcing right for everyone? No. But if you're looking to scale your DTC brand efficiently, you should consider it. The real question is: Do you want to build a video production company or a successful DTC brand? It's tough to be world-class at both.

We don't like to toot our horn too much, but when it comes to the work our team does, we don't mind. We have such a creatively diverse team of thinkers who cover all the bases when it comes to taking your business to the next level. That's just a small piece of the agency advantage! You get a team of talent without the price tag of hiring even one in-house marketer. #SKPCreative #BuildingLocalBusiness

I really miss consulting and advising for small businesses in Web 3 to save them $ on hiring, marketing, team management and cross team collaboration 💥 If you're one of these businesses, I would love to see what you're up to and see where we can save you some budget by: - not hiring a CMO asap - developing processes that scale - having a clearer vision & plan - creating sustainable user experiences It's something I used to do a lot of and then everything else got in the way! Tag someone who could benefit from this 💜☺️

Strategy isn't a function. It's one of the most important ones. Without strategy, you're like muscles without a backbone. And that's all over the place. #strategy