Max Out Creative’s Post

$250. That's what someone in Las Vegas is selling this Pink Stanley cup that just hit the market. Do I think it's ridiculous? Yes, but that's because I'm not a Stanley cup collector (unless it's the NHL Stanley Cup but that's a different post). But what this teaches us is marketing 101. The Tumblers became a social media sensation as TikTok'ers jumped on trend about women walking around with their giant Stanley cups. The brand did NOT make these videos. Content creators made the videos. Stanley is just cashing in on it. Here's the simple strategy - Affiliate program driving brand recognition and high demand - User Generated Content - Fast product development So next time you're wondering what social media can do for your business think about what it's doing for brands like Stanley. #Marketing #Branding #DemandGeneration #Strategy #Stanley #SocialMedia

We've just released a new blog for the upcoming baseball season. It focuses on our take on marketing alongside baseball, and we hope you find it to be useful! https://lnkd.in/gaqD8uZu - - - #sca #scapromotions #promotion #marketing #business #blog

🇨🇦 Canadiens vs. 🇺🇸 Pittsburgh: A Hockey Game from a Marketer's Perspective Event marketing is one of the most exciting fields in the industry today. It combines elements like greed, popularity, courage, competition, and community to create engaging experiences for fans. Here are a few examples I witnessed at the Canadiens game on October 14th in Montreal: 🆓 Greed: If the Canadiens score the first goal, everyone in the stadium gets a free slice of pizza. Type: Sponsorship Company: Pizza Pizza 🔝 Popularity: Scan the QR code on the big screen, turn on your front camera, and you might see yourself featured! Type: Crowd Engagement Company: (see 2nd pic for the example) 🤑 Courage: 50/50 tickets offer a chance to win 50% of the jackpot, with the other half reinvested in the community to help underprivileged youth stay active. Type: Lottery Company: Canadiens 💪 Competition: When the opposing team takes a penalty, the Canadiens fan section lights up in blue and cheers, with free t-shirts tossed to the crowd. Type: Fan Activation 👥 Community: Every Canadiens goal turns the stadium into a celebration, with cheering slogans displayed on the big screen. Type: Fan Engagement

Baseball and more specifically #MLB has always been a hard pill to swallow for the many clients we've pitched it to over the years. Whether prior bad experiences, just plainly not seeing the value of the deal or our over-enthusiasm selling it in 😅 it always felt like a drag. With live sports getting the bulk of tune-in and engagement we've helped our clients unlock efficient and effective sport or sport adjacent opportunities on a local and national level. Tapping into Baseball or sports in general doesn't require your whole marketing budget. What it does require is identifying the right audience, setting the right KPI and bringing the right messaging. Curious to hear your strategies on tapping into Baseball / other sports fans for your brands! #swingbatterbatter

FOOD FOR THOUGHT: With rising #media costs and CMOs finding it tougher to drive return-on-investment with the big net of spending into the media waters in hopes of catching customers, it’s time that some of those brands look to cohorts. Are Major League Baseball ⚾ fans an option? Read on to find out if #MLB is right for your brand. #adagency #creativeagency #mediaagency #sportsmarketing #sponsorships

.#ThinkingOutsideTheBox Ever wondered how a simple twist can revolutionize an entire industry? This past weekend, Cosmic Baseball did just that. Imagine a baseball game played under black lights, with fluorescent uniforms and a glowing baseball. The result? An unforgettable spectacle that captivated audiences and sold out instantly. All future games are already fully booked. This isn't just a game-changer for baseball; it's a masterclass in innovative marketing. By embracing bold ideas, Cosmic Baseball has not only revitalized interest in the sport but also set a new standard for fan engagement and ticket sales. As professionals in the promotional branding industry, we can draw valuable lessons from this. The power of innovative thinking is undeniable. When was the last time you introduced a bold idea to your marketing strategy? In our field, standing out is crucial. Whether it's customized tradeshow gifts or unique promotional products, the goal is to create memorable experiences. Just like Cosmic Baseball, we have the opportunity to captivate our audience and leave a lasting impression. Think about the potential impact of introducing a unique twist to your next campaign. Could a glow-in-the-dark promotional item or a themed giveaway be your next big hit? The possibilities are endless, and the rewards could be extraordinary. Let's start a conversation. What bold idea have you been contemplating for your next promotional campaign? Share your thoughts in the comments below. If you found this post insightful, give it a like and consider reposting to inspire others in our industry. #InnovativeMarketing #PromotionalBranding #FanEngagement

Hitting a Home Run with MLB's New Marketing Playbook: MLB Saw Double Digit Growth in its Audience. The 2024 MLB season was a watershed moment for the league, showcasing the power of its new marketing strategies to engage fans of all ages and backgrounds. MLB saw remarkable growth across key metrics - from attendance and viewership to streaming and social media engagement. At the heart of this success were two key pillars: embracing digital innovation and leveraging the league's burgeoning superstars. Tapping into the Digital Landscape MLB's pivot towards digital-first content creation is a savvy move to connect with younger, more digitally-native fans. By optimizing for platforms like TikTok, the league is speaking the language of Gen Z and delivering the snackable, high-energy content they crave. Features like behind-the-scenes player access, hyper-focused game highlights, and organic human interest stories bring fans closer to the game in an authentic way. Equally impressive is MLB's influencer strategy for the World Series. Partnering with creators across fashion, tech, gaming, and more taps into diverse fan communities and allows the league to tell its story through fresh, engaging perspectives. This kind of cross-pollination is key to expanding baseball's cultural footprint beyond its traditional fanbase. The Superstar Effect Of course, no discussion of MLB's marketing prowess is complete without acknowledging the league's incredible stable of superstar talent. Players like Shohei Ohtani and Aaron Judge have transcended the sport, becoming global icons that transcend their teams and the sport itself. By amplifying the personalities and off-field lives of these athletes, MLB is humanizing the game and forging deeper emotional connections with fans. Whether it's showcasing Ohtani's dual-threat abilities, Judge's towering home runs, or the heartwarming father-daughter moment with Francisco Lindor, these moments tap into the universal human experiences that go beyond mere statistics and box scores. MLB is facing fierce competition from other sports and entertainment verticals. But by embracing digital innovation, cultivating superstar talent, and crafting experiences that resonate on a cultural level, the league is positioning itself for sustained growth and success. The 2024 season was just the beginning. With the World Series on the horizon, baseball fans can expect even more captivating content, creative partnerships, and thrilling on-field action that will keep the game top-of-mind for years to come. #MLB #Marketing #Sports #Baseball #SportsMarketing #NFL #NBA

Lay’s displaying the true definition of what fan engagement means! The partnership and sponsorship game is changing, and having people in place who can make the most of out them are what will take these collaborations a long way. I suggest to use this ad as inspiration!

Last season, Major League Baseball (MLB) began allowing sponsor patches on jersey sleeves for the first time ever. This is an interesting article on companies taking advantage of the opportunity. Has your company done any sports marketing? What was your experience with it? https://lnkd.in/gaRYB5ZR Modern Retail #marketing #retail #retailmarketing #sportsmarketing #MLB