Max Baumann’s Post

👀 Interesting insights here into which technologies and initiatives Grocery execs are considering for the near future. "Nearly half of respondents prioritize customer engagement (48.67%), followed by understanding customer preferences (37%) and inventory management (35%) as the top priorities for technology improvement. Nearly a quarter of respondents seek loss prevention solutions and to improve POS/checkout technology."

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence https://lnkd.in/gSfvzcwN

How to Connect With Buyers and Get Your Products on Store Shelves, According to the Founder of Daring and Cadence https://lnkd.in/gR_KSChp

Love Bug. Cutie Pie. Honey Bun. No...I wasn't writing you a love song (that is unless the algorithm feeds this post to Leena Marie ~ The Edtech Guru 😍). Those are just some of the phrases on the newest set of those candy conversation hearts. Valentine's Day is the "Super Bowl" for candy makers like 117-year-old family-owned Spangler Candy...that’s headquartered in the great state of Ohio. Why am I singing the praises of this legacy CPG brand? Well...as the great philosopher Mike "The Situation" Sorrentino used to say on the iconic MTV show Jersey Shore, "don’t come over to someone’s house at 5am and expect to play checkers!" Sweethearts are individually stamped with phrases using specialized but antiquated equipment. This printing process often creates mistakes like blurry or splotchy words. So, company decided this year to spin those mistakes as intentional, and upcycle those unreadable candies into their own dedicated “Situationships” box so that young people can “give the gift as blurry as their relationships.” 🤣 #strategy #trends #markets #fmcg #cpg #candy #love #marketing #sustainability #upcycling #funny #bestadvice #innovation #productdevelopment #merchandising #retailing #retail #food #grocery #business #businessintelligence #entrepreneurship

Early on at Chubby Snacks we looked at new business through rose-colored glasses. Growth was the goal and we wanted to sell anywhere + everywhere. After all, increased revenue opens A LOT of doors for young brands. It fuels the investor story, creates economies of scale and, above all, it gets the brand noticed. We eventually learned there are headaches that come with fragmented distribution. It’s easy to go unnoticed and get lost on the shelf at your first grocer in a new region. You’re selling to a consumer who is seeing your product for the first time in person. The cost and bandwidth needed to capture their attention + drive trial can thin resources in other areas of the business or the country. It took us a while to come to our senses and realize the most powerful and cost-effective way to drive velocity at retail is to be everywhere… within a specific region. I’m talking cross-channel grocery, coffee shops, schools, offices, gyms, sidewalk sampling, you name it. Density, with a dose of local influence, has been our key to success. The more a consumer sees your product throughout their week, the more familiar they become with your brand, the more likely they are to convert. Are Dillon, Brett and I still taking nationwide swings? Of course… the CHUBB-O-MATIC is hungry. Our renewed strategy though has pivoted with a focus on select regions to drive densities, velocities and household penetration. Rinse and repeat until we touch every corner of the country. The results are there.

When I think about brands, I find it truly inspiring to reflect on the journey and enduring nature of legacy brands. 🌟 True Value Company is a prime example of a brand that has navigated decades of change—witnessing shifts in the world, the retail landscape and even within its own leadership, yet its emblem remains a symbol of reliability and trust. From its humble beginnings in 1948 when John Cotter founded Cotter & Co., our brand started as a wholesale supplier for 25 cooperative hardware retailers across Illinois and the Midwest. Those days of catalog sales might seem like a bygone era, but they laid the groundwork for what True Value has become today. True Value's journey from catalog sales to a modern hardware fixture is a testament to the power of vision and resilience. It's not just about hardware; it's about a commitment to service and community that has stood the test of time. As we continue to evolve, we'll carry forward the spirit of innovation and community that John Cotter championed. With our recent brand refresh, we circle back to why we're here today and why we're dedicated to being here for you tomorrow. It’s about preserving this legacy and living up to the high standards set decades ago. #TrueValue #HereForYou #BrandStorytelling #BrandRevival

Stanley 1913 understood the assignment when it came to product marketing. Read more about the story of perseverance that led them to become one of the hottest brands on the market in the article below! ➡️

For all the #entrepreneurs out there. This is the playbook. Simon Solis-Cohen, that is one beautiful picture. www.drinkhuxley.com #cpg, #energydrink.

#Bark Inc’s 24% share-price advance on Tuesday prompted Jefferies analysts to slap a ‘Hold’ rating on the stock but still see 42% upside for the dog-centric products and services company.  "Discretionary toy demand is still challenged; however, several actions to drive efficiency should cleanup operations and deliver consistent profitability, better positioning the company," the analysts wrote in a note to clients.   They added that management hinting at further retail distribution for treats is positive, but it is early as pet owner uptake may take a while as awareness needs to build first.  Analysts at Jefferies noted that consolidating web platforms, reducing fulfillment centers, and focusing on marketing efficiency are examples of changes that will cut costs and boost margins at Bark.  More at #Proactive #ProactiveInvestors #NYSE http://ow.ly/eLzl1058rIB

A few labels to look out for that do particularly well this time of year...........Get in touch if you'd like to know more about what I do. #CharityRetail #eBayTips #SellingTips #OnlineSelling #FashionResale #SustainableFashion #CharityEcommerce #SummerStyle