Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped scale 300+ CPG brands in retail | Follow us on our journey of building a world-class sales agency that builds brands from $0 → $100mm+
In the bustling aisles of major retailers, the difference between success and failure is razor-thin. Last week at Expo West, the candid confessions of category managers and buyers revealed a stark truth. "Our execution is lacking," one executive admitted. He told me he had recently conducted a retail audit and wasn't happy about the empty shelves and missed opportunities that should've been gold mines. It's a brutal reality: many products vanish from shelves not from a lack of quality, but from a lack of presence. Our mission at Basemakers? To bridge this gap. But it's not a solo journey... Success blooms from the synergy between retailers, distributors, and brand champions. The secret ingredients? Focus & Dedication. Brands that stand out aren't just participating; they're "all-in" on execution. Take Lauren Martin from Chomps, for instance. Her relentless pursuit of excellence took her to Houston this week, collaborating hands-on with our team. The impact? Immediate! In the complex dance of CPG, it's easy to overlook the true drivers of success - the people powering the machine. A big shoutout to Lauren and the Basemakers Texas crew for reminding us what truly moves the needle!
We appreciate the partnership so much! Your team's genuine relationships with store team members always impresses me, and are instrumental to our success as a brand. Let's continue to fire up H-E-B!!
Lauren Martin is an asset to any brand she supports!
Great Post Max Baumann !!
Account Manager - West
7mo🔥🚀