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Inc. 500 CEO @ Basemakers | Wharton Fellow | Helped scale 300+ CPG brands in retail | Follow us on our journey of building a world-class sales agency that builds brands from $0 → $100mm+

In the bustling aisles of major retailers, the difference between success and failure is razor-thin. Last week at Expo West, the candid confessions of category managers and buyers revealed a stark truth. "Our execution is lacking," one executive admitted. He told me he had recently conducted a retail audit and wasn't happy about the empty shelves and missed opportunities that should've been gold mines. It's a brutal reality: many products vanish from shelves not from a lack of quality, but from a lack of presence. Our mission at Basemakers? To bridge this gap. But it's not a solo journey... Success blooms from the synergy between retailers, distributors, and brand champions. The secret ingredients? Focus & Dedication. Brands that stand out aren't just participating; they're "all-in" on execution. Take Lauren Martin from Chomps, for instance. Her relentless pursuit of excellence took her to Houston this week, collaborating hands-on with our team. The impact? Immediate! In the complex dance of CPG, it's easy to overlook the true drivers of success - the people powering the machine. A big shoutout to Lauren and the Basemakers Texas crew for reminding us what truly moves the needle!

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Justin South

Account Manager - West

7mo

🔥🚀

Lauren Martin

National Sales + Retail Activation Manager - Chomps

7mo

We appreciate the partnership so much! Your team's genuine relationships with store team members always impresses me, and are instrumental to our success as a brand. Let's continue to fire up H-E-B!!

Caroline Mitchell

Senior Key Account Manager

6mo

Lauren Martin is an asset to any brand she supports!

Tom B.

Western Divison Manger- Field Sales and Execution @ De La Calle

7mo

Great Post Max Baumann !!

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