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The Healthcare Rebranding Strategy: A Catalyst for Positive Change Dr. Ossama Shaheen, MPA, CSS, HDM, AHF executive council member In the fast-evolving realm of healthcare, organizations are increasingly recognizing the significance of rebranding as a strategic tool to stay relevant, redefine their identity, and enhance their impact on society and partners. This article delves into the key reasons why healthcare organizations opt for rebranding after long periods of maintaining old brands and explores the profound positive effects on society and partners, with examples from organizations worldwide.

The Healthcare Rebranding Strategy: A Catalyst for Positive Change Dr. Ossama Shaheen, MPA, CSS, HDM, AHF executive council member In the fast-evolving realm of healthcare, organizations are increasingly recognizing the significance of rebranding as a strategic tool to stay relevant, redefine their identity, and enhance their impact on society and partners. This article delves into the key reasons why healthcare organizations opt for rebranding after long periods of maintaining old brands and explores the profound positive effects on society and partners, with examples from organizations worldwide.

How do we update the identity design for a transforming, advanced healthcare system?    We start with research focused on the key stakeholders and progress through our branding framework to create the identity that matches the need. We are so proud to introduce this updated healthcare system to South Florida!   Check out the full case study at thepartnership.com #NCH #rebrand #healthcaremarketing #naples #thepartnership

Your practice deserves a unique identity. SerV offers professional branding services to help you build trust and stand out in the competitive healthcare market. Let’s create a brand that resonates with your patients. #HealthcareSuccess #PatientGeneration #MedicalMarketing #MedicalPracticeGrowth #SerV #Consulting

Unveiling the Power of Brand: How Private Label Internal Agency is Redefining Healthcare Staffing. Dive into our latest blog to discover how HWL is leading the charge, revolutionizing nurse recruitment and retention through innovative branding strategies. Read more now: https://bit.ly/3TUxlNS

Join us April 17-19 in Las Vegas for the 29th Healthcare Marketing & Physicians Summit (#HMPS24). It’s been an honor to collaborate with Judy Neiman and The Forum team, my co-chairs Kriss Barlow, Terri Goren, Chris Boyer, and dozens of other colleagues to design a conference full of timely and robust sessions. Here’s a small sample of what attendees can expect: Patient Experience & Your Brand Promise with Dean Browell, Joel English, Ahava Leiptag, and Denise Wiseman. They’ll talk about improving communication strategies to better guide patients and caregivers to better match brand promises with the experience. Elevate Nursing Communications to a Strategic Initiative. Mount Sinai’s MarCom team collaborates with senior nursing leadership to meet the challenge of nurse recruitment and retention. Join Mt. Sinai’s Wendi Chasen and Thomas Fowlkes as they explore practical and proven strategies and tactics you can use in your organization. Partnering with Strategy in Moments That Matter, featuring Kelly Campbell and Teresa Hicks, will focus on how, when Virginia Mason Franciscan Health faced operational and financial challenges, the communications team moved quickly to galvanize culture. And I’m excited to be leading a closed door, off-the-record session, Coping with Controversies, with three of the nation’s most experienced practitioners: David A. Feinberg, Rose Glenn, and Michael Knecht. We’ll be covering the big issues of the day, like labor negotiations, reacting to politics, closures and more, based on audience input. You won’t want to miss these sessions, plus a full range of topics including patient engagement, physician relations, AI, data strategies, building brand and business, employee relations, and much more. https://lnkd.in/eMZQ49WN

More exciting details of what to expect at our upcoming Summit!

Enhancing Internal Messaging for Your Healthcare Practice To truly set your healthcare practice apart from others, it's essential to have clear, impactful internal messaging. Here are three key questions to ask your team to determine if and how you should approach this critical task: What is Our Purpose and Essence? Does everyone on our team understand and communicate our practice’s mission and core values consistently? How Do We Differentiate? Can our team clearly articulate what sets our practice apart from competitors in terms of services, patient care, and purpose or values? Are We Aligned? Is there alignment among our team members in how we present our practice’s brand and message to patients and the community? By addressing these questions, you can identify gaps and opportunities in your current messaging strategy, ensuring that your team is unified and your practice stands out. Need help refining your internal messaging? Let's connect and I can send you a 25 question brand assessment. #Healthcare #BrandStrategy #InternalMessaging #TeamAlignment 4o