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This last week has marked a pivotal moment in our company's journey. We stand united as one team, one family, ready to embrace the future with renewed passion and commitment. Together we've celebrated the official launch of our internal "Campfire Values", built as a collaboration with the team over the last 12 months. These central values bring together our three brands, including Rhino-Rack and TRED Outdoors, across our three regions and 200 combined unique individuals, guiding us towards a common purpose. Stay tuned as we release more from the global launch event! Champions Of The Outdoors Embrace The Unknown Unity In Adventure Know Your Crew Keep Growing

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Chris Baird

Taking marine businesses to the next level.

3mo

Well done Chris and great to see you are ‘off your leash’ and bringing what you can to a company.

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Simon Christie

Off Road Expert, TV Host, Owner and Producer at 4wdTV, Off Road Editor at CarExpert.com.au and co-owner at Journey Media.

3mo

Exciting times ahead. Well done.

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Carys Elliott

Brand Consultant | Outsourced CMO | Helping values-driven brands, businesses and creatives evolve with purpose.

3mo

Congratulations Chris - always great to bring teams together!

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