Maya Pogoda’s Post

For years, I have counseled my clients about the importance of consistent and clear messaging. You can't say one thing to your employers, another to your customers and yet a third thing to Wall Street. This week, Wendy's was the prime example why that doesn't work. If, indeed, Wendy's wants to offer discounts to customers at low-traffic times to drive additional foot traffic to stores and then basically ask if the customer "wants fries with that"...well there's not much new or controversial about that. Presumably, the innovation comes from being able to offer discounts that incentive customers on a hyper-local level. But you have to say all of that to everyone. And if you ever do find that you need to issue a statement clarifying a previous statement admit that the reason it was necessary was because you did not clearly articulate your initial message and not because the media"misconstrued" what was said. #corporatecommunications #clearcommunication #leadership #soapbox https://lnkd.in/gMEW7jP6

Wendy's says it has no plans to raise prices during the busiest times at its restaurants

Wendy's says it has no plans to raise prices during the busiest times at its restaurants

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