Mayes MarCom’s Post

Interesting facts 💡

Discover three flavor trends igniting consumer interest today, distilled from #TasteTomorrow! These hyped flavor profiles are making waves and are worth knowing about. Get inspired and explore the latest insights! Read more: https://lnkd.in/eGepEVTw #TasteTomorrow #FoodInnovationForGood #FutureOfFood #ConsumerInsights #ConsumerTrends #ConsumerFoodTrends #FlavorTrends #ConsumerInterest

🔔 Discover three flavor trends igniting consumer interest today, distilled from Taste Tomorrow! These hyped flavor profiles are making waves and are worth knowing about. Get inspired and explore the latest insights! 💡 Read more: tastetomorrow.com #TasteTomorrow #FoodInnovationForGood #FutureOfFood #ConsumerInsights #ConsumerTrends #ConsumerFoodTrends #FlavorTrends #ConsumerInterest 

FLAVOUR TRENDS IN SNACKS : Almost one in four snackers say they enjoy the indulgence of exotic flavors and like to try something they don’t usually have. Taste profiles that cross regions are popular and growing at two to four times the category average. Fish, masala, south Asian and American flavors stand out in this regard. Snack innovation is dominated by vegetable flavors, especially onion.  Recent launches are showing greater flavor variety including truffle, mushroom, seaweed and sweet potato.  Mesquite and sweet barbecue are driving smoked growth, while chili and spices are appearing in a wide range of formats. As for sweet offerings, brown flavors are growing faster than total snacks, driven by caramel and white chocolate.  Innovative snacks that pack a full taste and spark emotion will drive growth. 

As FlavorSum's Sandra Eamer notes, "The bases of many dairy categories provide a versatile framework for flavors, and shoppers anticipate buying their favorite flavor or trying a new taste from the dairy aisle." Thanks to Dairy Foods for including us in the conversation about flavor trends. You can read the article here: https://hubs.li/Q02y5PK80

We eat with our eyes – can we see what we are eating?   They call them inclusions – those delicious nuts, candies, chocolate chips, pieces of cookie dough and anything the imagination can conjure up, to add to ice cream.  Consumers see them as a measure of quality, if there are many added ingredients, it must be really good ice cream.   In one project, we checked to see how many more inclusions  had to be added for consumers to see “more”. There needed to be at least 20-25% more inclusions before consumers could identify a visual difference.   This didn’t sit well with the company - significant extra cost in ingredients before consumers could “see” extra quality and no noticeable improvement in flavour.   The solution – make those additions bigger in size!  If consumers can see them, they are reassured about quality.   The flavour is still highly acceptable and there is no extra cost to the company.    Are we fooling the consumer?  I think it is more about knowing the visual cues for consumers and ensuring that quality cues are present.  What are your thoughts?   #consumerinsights #marketresearch #icecream

New Flavor Drop: Black Cherry and Spiced Cherry! Seeking flavors that spark consumer memories and provide just the push consumers need to branch out and explore new taste sensations? Consider these flavors of nostalgia – or newstalgia – and approachable adventure to make a splash in your portfolio. Why these flavors? https://hubs.li/Q02gG-mb0 Want great-tasting and differentiated products? Email us at marketing@imbibeinc.com to get the right flavors, right now. #flavorinnovation #trendingflavors #productdevelopment #blackcherry #spicycherry #nostalgia #approachableadventure #InnovatewithImbibe #productlaunch #beverage #ImbibeIngredients #ingredientsupplier #foodscience #ingredientinnovation

The shift toward environment- and health-conscious consumer lifestyles is manifesting itself in flavors: Innova Market Insights found out that floral flavors, including chamomile, honeysuckle, and rose, are in the lead as the fastest-growing botanical flavor trends in packaged foods. 🌺😋 Get more insights on the floral fascination, fantasy flavors and other trends that will enlighten our palate in 2024. #Trends #FM #FoodTrends #MarketInsights

New Flavor Drop: White Grape and Concord Grape! Looking to span generational reach? Consider these nostalgic flavors to make an emotional connection to your product. Soda? Pre-workout? Hydration? Snacks? How would you leverage these flavors in your portfolio? Why these flavors? https://hubs.li/Q02qfVN40 Want thoughtfully curated flavors? We are the flavor suppliers you need -- email us at marketing@imbibeinc.com to get the right flavors, right now. #flavorinnovation #trendingflavors #productdevelopment #whitegrape #concordgrape #nostalgia #InnovatewithImbibe #productlaunch #beverage #ImbibeIngredients #ingredientsupplier #foodscience #ingredientinnovation #flavorsupplier

Gen Z in America is asking for more complex flavours. Is it the same in New Zealand? Is our cafe and hospitality industry embracing this change and experimenting with alternative flavours or are we sticking to much of the same?