Boutique Fitness is a competitive space, and we're often asked about the edge our brand has bearing the name of one of the most prominent athletes of all time - undefeated boxing champion Floyd Mayweather, Jr. What may come as no surprise is that it takes more than a great name to build a legacy. But what exactly? Tune in to hear it all as CEO James Williams shares how to leverage celebrity partnerships successfully, the importance of authenticity over trends, and what to invest in when building an emerging brand. https://lnkd.in/ekTsU4k8 #ceo #fitness #franchising #frandev #fitnessfranchise #motivation #growth #branding #marketing #businessadvice #innovation #startups
James, Please call me!!
CEO at SmartCom Global Inc, Vice President Mayweather Boxing &Fitness, Scientist-businessman, Patent holder and inventor in Tech
11moHard Work / Dedication 🥊