M&C Saatchi Group AUNZ’s Post

Fanta-stic Collaboration Alert! 🍊 In March, we had the privilege of teaming up with EssenceMediacom Denmark and Fanta for their thrilling relaunch campaign. At Concept X, our mission was to produce high-impact formats and deliver them across our media network, targeting both younger (18-29) and older (30-49) audiences. The insights below were gathered through a Campaign-Follow-Up (CFU) survey we conducted for the client. 🔑 Key Takeaways: ◦ Our creatives were approved on the first go—no revisions needed! ◦ Younger audiences loved the high-impact formats, driving curiosity and information-seeking behavior. ◦ The formats significantly boosted word-of-mouth, making them eager to share the product with others. ◦ Described as innovative and attention-grabbing, our high-impact formats stood out, reflected in impressive CTA performance. We are thrilled with the success of this collaboration and look forward to many more innovative projects with EssenceMediacom and Fanta. Get in touch if you want to know how Concept X can help you elevate your brand. The Coca-Cola Company EssenceMediacom Denmark Patricia Bramsen Sandra Christina Jensen Line Mathilde Bjerring Michelle Sode Funch Macnamara Emilie Høyer Møller Natasha "Loki" Jung Hello Creative #Collaboration #DigitalAdvertising #Innovation #ConceptX #EssenceMediacom #Fanta

📢 Just three seconds of OOH attention can improve results by 26%! The findings from GroupM, Lumen Technologies, Clearchannel and JC Deceaux reveal that attention-grabbing OOH can enhance both high-funnel and low-funnel metrics. "We were excited to take part in this ground-breaking study that brings frequency into play for the first time to understand the impact multiple ad exposures has on metrics, memory and – most important – purchase intent." - Michael Follett Read more about the research and insights here >>> https://lnkd.in/g_3ZUPgH #marketing #OOH #advertising

Why did this unknown grandma appear everywhere in the Madrid subway? Campaign of the Week #9: Meet Marina Prieto / JCDecaux / DAVID Madrid / Spain Everyone in Madrid had the same question: Who is Marina Prieto? In 2023 subway ad investment went down by 7%. JC Deacaux is the biggest outdoor ad company. They wanted to prove that subway ads work. So they put up social media posts of an unknown 100-year-old lady all over Madrid's subway stations. She only had 28 followers and now has 10K! The bookings for JCDecaux reached an all time high, doubling their business. “Nowadays, anyone can become an influencer, but not everyone is capable of transmitting a substantial and inspiring message to society. We wanted to demonstrate the potential and effectiveness of outdoor media through transformative action, and when DAVID discovered Marina, it was immediately clear to us that she was a voice worth amplifying,” said Ricardo Pérez Valcárcel, Marketing Director at JCDecaux España. #advertising #marketing #creative #strategy #awareness #outdooradvertising #ooh #advertisingandmarketing #brands

OOH messages have to transmit a powerful message and an emotion.. Paul: 🫠 🫠 🫠 According to JCDecaux Australia (JC Decaux Academy), There are 5 key principals to create success with an OOH Campaign: 1. Be visual, 2. Communicate 1 (bold) message, 3. Strong Brand code, 4. Be recognizable, 5. Have humour. Does this one achiveved all the 5 principals? Who else thinks T could give us some lessons on how to create a good OOH ad message? 🤳 instagram: @alternativedublin PS: don’t cheat or you might get this one... #OOH #advertising #outdooradvertising #humour #valentinesday2024

During yesterday’s DPAA Video Everywhere Summit, a very smart agency investment leader spoke about their team’s focus on delivering incremental reach, connecting with hard-to-reach audiences, and delivering campaigns during moments that matter for one of the agency’s largest clients. My internal voice was shouting, “Yes! They are talking about the capabilities and benefits of DOOH. Let’s go!” I immediately looked up the brand’s share of media investment in #OOH. …only 2%. If everything they said about their objectives were true, which I very much believe to be the case, why do they only spend $0.02 of every $1 of media on OOH? Rather than fighting over the brand’s 2% of OOH media spend, we all need to work together to help this agency leader and their colleagues see why DOOH should command a more prominent place in their media investment strategy.

Has representation in advertising changed? 🤔 Our latest webinar OOH – The Inclusive Channel, presented by Clear Channel UK’s Head of Sales – Out of Home Agencies Caroline Forbes & Senior Research & Insight Manager, Philippa Stanners discussed: 👍 Why inclusivity should still matter to brands ✨ How OOH is shaping an inclusive culture 👀 How you can normalise the inclusive planning process Don’t miss out on the key insights & takeaways! Access the 30-minute recording here: https://okt.to/a8tqZ6 #OOH #InclusiveAdvertising #PlatformForBrands

The answer is always #AdshelLive. But why? As Clear Channel UK's Adshel Live has now hit the 3,500 screen mark, it continues to go from strength to strength. Since its launch in 2015, the Adshel Live network has helped propel DOOH growth in the UK, offering unparalleled reach, impacts, and proximity to key retail locations across the UK — all while driving forward sustainability and social contribution, making it the one-to-many platform! The one to reach your audience – nationally reaching 36m people fortnightly, that’s 66% of the UK adult population. The one to make your message count - relevant messaging increases campaign effectiveness by up to +17%. The one to contribute back to communities – 46p in £1 of OOH revenue reinvested in local communities where we operate in. Discover more on why the answer is always Adshel Live 👇 https://okt.to/DynGu9 #OOH #DOOH #PlatformForBrands #TheOneToMany

According to recent insights from Signpost India's post, Out-of-Home (OOH) media continues to dominate with the highest recall rates among all advertising mediums! 🚀 #OOH #Advertising #BrandVisibilty #outdooradvertising

3D marketing tactics are taking the marketing and advertising industry by storm. Using technology like Augmented reality and virtual reality to craft and curate compelling narratives and messaging to target audience is really disruptive. I can't wait for South African brands and ad agencies to start exploring 3D Marketing tactics. #thoughts #marketing #AR #BR #digitalmarketing #opinion #thoughtleadership