M&C Saatchi Group AUNZ’s Post

Tomorrow is the FINAL DAY to submit nominations for the Inspiring Women program! Here's a quick guide to ensure your nominations are in: 1. Visit the Inspiring Women website: Explore the categories and guidelines. 2. Choose your nominee: Identify an inspiring woman in advertising, media, marketing or technology. 3. Fill out the entry form: Share details of their accomplishments. 4. Submit by January 5: Ensure your nomination is completed by tomorrow.NOMINATE BEFORE IT'S TOO LATE! You have until January 5 to submit an entry for #CampaignInspiringWomen! Submit your nominations before tomorrow's final deadline: https://lnkd.in/gm9fDBkt #CampaignInspiringWomen #Marketing #Advertising #Media #Technology #WomenInLeadership #TrailblazingWomen #IndustryInnovators

TL;DR: I moderated a discussion with a few badass TBWA\Chiat\Day colleagues to kick off a new series called "Be More Human." Why? Because so much is lost when we—yes you, dear LinkedIn reader—see each other only as industry people. We become better humans and stewards of our communities when we really know and understand each other, and therefore, better understand the people affected by our work. The Longer Cut: If you've known me for any amount of time, you know I care very little about the self-importance anointed onto brands by brands and by the people who work on behalf of brands. The honoring of people, their every day human experience, and what we can do for them is why I'm here and what I'm looking for when I consistently ask, "who is this for" and "why does this matter?" I often see people in these industries to get so caught up in their work that they don't see the forest for the trees, even forgetting they too are a tree within the forest. Real human lives and experiences are supplanted by 'audiences' and 'consumers,' a colleague is simply a strategist, a creative, a producer, a skill set who contributes to a final product. How can we credibly discuss how we're going to create something that resonates in "the culture," how can we credibly laud the dopeness of our work or a competitor's work when we are so removed from seeing the people we work with, and ourselves, as complete humans with human experiences? As trees within the forest. Maybe I'm the crazy one, it just doesn't make sense to me. Either way, I'm so incredibly lucky to know these women for more than what they put into their work. ✨Jillian Rudman, Group Brand Director ✨Amanda Azoroh, Senior Producer ✨Monica Gelbecke, Design Business Lead ✨Candace M. Sautman, Group Strategy Director ✨Klarika Huszar, Operations Director Big ups to Autumn Drummond for bringing this to life and to Kirk Vaclavik for sharing the seed that was watered. Dive into the conversation now on YouTube: https://lnkd.in/gzrMpVqy #TheDisruptionCompany #IWD #WomensHistoryMonth

Reflect’s journey began during the Covid-19 pandemic, when we asked our teams to look at the media and marketing industry to see what services were missing and what we could do to change this. One group delivered an impactful pitch: a diversity and inclusion marketing and talent-sourcing agency, which would find and cast diverse and inclusive talent for brands, and create campaigns that truly reflect today’s societal makeup.   And just like that, we were born… Reflect: inclusive talent and marketing for a more inclusive media landscape. 🙌   #OurJourney #Journey #DandI #DiversityandInclusion #Diversity #Inclusion #ReflectTheAgency     Alt text:   An image of a black woman with short, dark-brown curly hair and dark-brown eyes. She’s smiling and looking off to the left, into the distance. She’s wearing a yellow down jacket and an orange backpack, and there are trees, grass and a hill in the background.   At the bottom of the image is text that says, ‘Our Journey’, and there’s a turquoise frame around the image.

What If Advertising Was Built Around the Default Woman? Kiska Howell, Head of Business Leadership, DDB Chicago and Carrie Muehlemann, Head of People and Culture, DDB Chicago and Rodgers Townsend sat down with LBBonline - Little Black Book on what a truly woman-centric agency or industry would look like. Kiska proclaims: "Women supporting women is extremely powerful and absolutely necessary—but it’s not the answer to real change. Change will only come once the industry reflects the beautiful diversity of the world we create for—and the agencies that get there first will win," whereas Carrie mentions: "In my future world, I hope we strive for a human-centric industry. An industry that fully rewards and values the uniqueness everyone brings to the table. Inviting a wide range of thinkers, makers, doers and dreamers into our agencies." An industry focused on diversity and that is people-first is certainly an industry we can get behind. Appreciate both of their thoughts and inspiration on this International Women's Day. Read more from other industry leaders here: https://lnkd.in/e5bPF32D #IWD #Advertising #LBB #DDB

Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.

Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.

Probably can find me play Drake’s ‘In My Feelings’ on repeat today because VRAI turned *five* yesterday! I’ve spent over a decade of my life in the influencer industry so I definitely saw A LOT before I decided to launch VRAI with a few founding principles: I wanted to be known as an agency that was incredibly strategic in how we worked with brands against their KPI goals WHILE doing it from a place of kindness and intention. If I’ve learned anything in this industry, it’s that people want to work with people they like. My goal as a manager is to let the magic happen between creator and brand, but to be here to make sure the process is fun (above all else!) and enjoyable! Let’s remember we have one of the best jobs in the world. On all sides of the biz, we’re responsible for letting these creators live a DREAM job, creating from a place of passion and connecting humans from all over the world from all walks of life. I also knew I wanted to bring a boutique, personalized approach to management where creators truly felt supported. Where they, their families and their wellbeing felt taken care of. Has that hard to scale at mass when I personally manage all of the talent? Yes. It's why we've kept a curated roster. Does it bring purpose to my work, though? Hell yes! I’ll leave ya with this if you’re thinking of starting your own gig. Over the last 5 years, I’ve unsubscribed to the notion that it is risky. There are far more decisions you will make in your life that can be deemed risky. How can it be risky if you’re betting on yourself? Who/what better to bet on? Cheers to the next 5! ✨

Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.

Thinking of nominating someone (or even yourself)? Here’s your gentle reminder 🫶