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What's next? Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index. What does this mean for the industry? What are its implications for the UAE? and what are the top lessons learnt that can contribute to a better showing for the UAE at the Cannes Lions International Festival of Creativity in 2025? Hear from IMPACT BBDO's Dani Richa and Ali Rez, FP7 McCann's Federico Fanti, Leo Burnett MEA (Middle East & Africa)'s Kalpesh Patankar, and Saatchi & Saatchi ME's Sebastien Boutebel in the link below. #Marketing #Brand #CreativeEffectiveness #CreativeImpact #UAE

This is WPP picking up Creative Company of the Year at Cannes Lions International Festival of Creativity last week. In this weird and wonderful world of ours, this is the biggest prize of them all at the biggest show of them all. Now look at the guy holding up the trophy. He's surrounded by some GREAT people - some of the very best ever to do what we do. I'll pick out Rob Reilly, Liz Taylor, Devika Bulchandani, I bet the legendary Pandeys are up there, and Debbi Vandeven, and leaders from across all the group's agencies. Mark Read of course. They're obviously very happy. They're also saying thank you to the guy with the trophy. That's the orchestrator, connector, assessor, right-hand, left-hand and all-round creative excellence mastermind who played a role no-one outside the group will see. WPP won 160 Lions last week. That needs an extraordinary volume of great work of course. But that's not enough. It can't happen without the kind of intelligence, planning and diligence that Eric brings to that team. He and his team have done it before. They'll do it again. And while he might not be as 'visible' as a Rob or a Nils or an Anselmo or a Piyush or a Rob'n'Lol or a Colleen or a Jeff or a Dave or a Liz or a Margaret or a Cindy - everyone on that stage knows it it wouldn't have happened without him. I love the visibility of this industry, and our collective ability to make change happen. I love many of those leading the charge at the front. I also love that there can be less visible heroes too: the quiet influence and the soft power. Eric Monnet - chapeau mon ami.

Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity will oversee its top creative networks, including BBDO, DDB, and TBWA, as well as leading agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. The move aims to provide clients with stronger creative solutions by uniting these agencies under a single leadership structure while maintaining their individual brand identities, cultures, and teams. Troy Ruhanen, previously CEO of TBWA Worldwide, has been appointed as the CEO of OAG. Deepthi Prakash will step into the role of COO, and Denis Streiff will take on the position of global CFO. Erin Riley, who was the U.S. CEO of TBWA, will succeed Ruhanen as the new CEO of TBWA Worldwide. Additionally, global creative leaders from BBDO, DDB, and The Collective will report to OAG leadership, further solidifying the group’s unified approach. Ruhanen emphasized that OAG’s primary goal is to strengthen Omnicom’s agency brands by enhancing access to advanced tools, technologies, and global talent. The restructuring is designed to drive growth, foster world-class creativity, and offer more opportunities for talent development within the network. Click on the link to read more https://lnkd.in/dDxvZexi #advertising #agency #creativity

Clearly, Effective Media

The best strategist is always the company CEO. I pride myself on strategy but the truth is - I mostly vocalise in either a clearer it more entertaining way - what I hear other people say. In that way, - I am a hypocrite - albeit a fairly elegant and non malevolent one. 😃 What I admire about intelligent men, women or children is "their habit is to be disarming - to state their fulcrum case with simplicity and humility - admitting the thorough impossibility of their achieving their goal without their audience's assistance. "Michael McEwan, CEO, M&C Saatchi said, "We all rely on the kindness of strangers to become donors and save lives. Most people agree with the premise, but need help to act. There are motivations to be found, myths to bust and barriers to overcome to shift that positive change in behaviour. Attracting 100,000+ new biological donors each and every year is a well-defined mission and one that requires each of our specialist capabilities and the team at Lifeblood to rally behind. We have co-created a diverse team of talented and passionate people to achieve this mission.” pat: blood is spirit, without it, we lose the ability to heat and cool our bodies (homeostasis) and the end comes rather quickly after that. it is what feeds the brain and every one of our 11 other organs the intelligence they need to carry out their function.

Publicis Groupe has posted full-year & Q4 results, saying it is outperforming both ad holding companies & IT consulting peers... #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Publicis London Publicis Media

Inflation, rising food costs, and AI-generated budget recipes. It's rare that brands actually have the ability to be 'relatable' to their consumers, but this campaign absolutely nails it! "The Inflation Cookbook" campaign by Dentsu Creative x Food Banks Canada | Banques alimentaires Canada is a great example of the creative way data can be utilised to create a stronger emotional connection with consumers through their everyday, real life struggles. Gen AI beautifully integrates into the app with custom recipe generation aided by #Midjourney visuals that allow the user to truly feel listened to about their specific needs and concerns. Definitely warrants a Gold Media Lion at the #CannesLions2024! #artificialintelligence #digitalmarketing #advertising #generativeai #dataanalytics #inflation

Ogilvy announces new leadership for Ogilvy One

Absolutely love this 🫶🏼 It's what effective planning is all about. Really getting under the skin of what makes different people tick. Delving deeper past statistics and demographics into people's challenges, motivations and beliefs. When was the last time you dug deep into what your customers' lives are like and positioned your product or service to really speak to them? Taking the time to do this can turbocharge your results. I'd love to talk to you about how.