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Ensure your health campaigns effectively reach inclusive audiences. Your strategy, messaging, and activation must be aligned with your business goals and resonate with the needs of your patient population. I've listed three steps below that I share with my Syneos Health clients and colleagues to help reduce corporate risk. Scroll through the carousel to learn more about the art of inclusive communications. Let's connect. #InclusiveCommunications #HealthEquity #InclusiveLeadership #CorporateReputation

It feels great to say that #healthcare #advertising has changed, embracing pure creativity. 💡 Last week, we joined a Zoom talk with Tim Jones from Klick Health EMEA about #Health & #Wellness advertising. He not only dissected some of the best #healthcampaigns but also shared valuable insights into how creative and effective healthcare advertising has become in recent years. 📺 As an Executive Creative Director, Tim shared some insightful observations on how storytelling, data, and emotions are crucial in creating moving or touching campaigns. Here are a few tips we found worth noting:   - Art and creativity are here to expand science; - Emotion is a superpower in health advertising; - Data can be a creative muse. You can't argue with the statistics; - Creativity and storytelling can work miracles and save lives. As a studio that collaborates with leading agencies on health advertising, we can confidently say that these are the key ingredients we look for when we create new ads. It's great to see how creative people continue to evolve the sector, and it's fantastic to be a part of it. ✨ We thank Tim and The One Club For Creativity Miami for the insightful talk. Feel free to check out our health work: https://lnkd.in/dHGe9mde

⛔ Industry news ⛔ Havas has unveiled a rebrand of its health agencies, consolidating under Havas Health Network. With the new structure, all Havas Health agencies will consolidate into three competitive offerings: Jacques; Havas Life, a global health powerhouse in 80 countries; and Havas Lynx, a digital health brand transformation. 🌎 Really enjoyed the ADWEEK article on namesake and industry legend, Jacques Séguéla ✒ (See link to full article in the comments) #healthcarecommunications #healthcarecomms #healthcareadvertising

Empathy is key when connecting with Healthcare Professionals (HCPs). In a fast-paced world, recognising the human side of HCPs can make all the difference in crafting meaningful, effective comms. Read Space & Time’s insights on how to build genuine connections with HCPs through empathetic advertising: https://lnkd.in/e_8efqYA #Healthcare #Advertising

Throwback to our collaboration with Beam Health Clinics! We had the opportunity to elevate their digital presence and ensure brand consistency across all platforms. We crafted a series of engaging visuals and informative videos that truly reflected Beam’s dedication to health and wellness. Our goal was to make every piece of content not just eye-catching but deeply resonant with Beam’s values. Our strategy was tailored to mix various topics, maintaining interest and relevance, which significantly boosted engagement and community interaction around the brand. Through consistency and creativity, we helped strengthen Beam’s online presence, building a platform that truly connected with their audience and conveyed their commitment to health. Curious about how Oh Hello Hen can transform your brand’s digital narrative? Check out our work and get in touch to see what we can do for you! [Link in bio] #BrandConsistency #ContentCreation #SocialMediaSuccess #HealthcareMarketing #OhHelloHen #DigitalMarketing #ClientSuccess

“People do create emotional connections to brands, and I think when it comes to healthcare, you want to know that you’re going to be taken care of, and they are experts in their field. Sometimes it's a logical connection to wanting to go to the very best there is, but there's also an emotional connection to those brands and we have to make sure we tell those stories.” In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim's extensive 30-year background in crafting memorable campaigns provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector. Full episode: The Move in Pushing Creative Boundaries in Healthcare https://bit.ly/4dYpqYH #Healthcaremarketing #healthcareagency #healthcarebranding #healthcarebrand #healthcarecreative

We’re thrilled to celebrate the start of another exciting chapter for Fox&Cat 🚀   Over the last eight months, we’ve listened to the real-time needs of in-house healthcare communications teams, discovered the most efficient and effective ways to deliver communications work, and adjusted our approach to ensure we maximise the collective potential of the client-agency relationship. Our new model means we can deliver award-winning programmes and campaigns at market-leading value. We do this by paralleling the importance of effective, efficient and amicable ways of delivering work with that of creating stand-out campaigns and programmes.   So if you’re looking for an original, efficient, effective and award-winning healthcare communications agency partner, we’re here to help you by:   🔷 Operating with a lean business model for market-leading value 🔷 Delivering multi-award-winning performance & results 🔷 Planning using our efficiency & effectiveness framework, ADAPT™ 🔷 Being true co-creators: strategic & creative partners 🔷 Unlocking the hidden potential of the client-agency relationship Find out more about us via our all-new website ➡️ www.foxandcat.co.uk   Thank you for those on our network able to share this relaunch with us: Duncan Mackenzie-Reid, Morgan Lewis MA, Lucy Machin, Natalie Piper, Sarah Jones (Leadership and Team Coaching), Catherine Keddie, Katerina Kelesidi, Melissa Brown, Olivia Mosley, Leila Burrell, Paul Hutchings, Charlie de Mierre, Hayley Jayawardene   #HealthcareMarketing #MedicalCommunications #HealthcarePR #HealthcareIndustry #PharmaCommunications #DigitalHealthcare #HealthcareStrategy #HealthcareCampaigns #HealthcareBusiness #HealthcareAgency #HealthcareCommunications #Communications #Strategy #Relaunch #Storytelling #Creativity #Innovation

Their journey may have started with humble beginnings and limited resources, but Johnson Health Tech Company had a vision for something greater. With only 2,000 letters, they set out to establish a distinguished company rooted in family values, with a commitment to future generations. "Family is long term, our commitment to them is long term," they say. Johnsons philosophy is centered around health, value, and sharing. These core values drive their mission to provide a global product portfolio that really serves the world. Watch this video to learn more about their commitment to values and customers. https://lnkd.in/dUbxCpVZ

Social media platforms serve as powerful tools for healthcare professionals to engage in meaningful community outreach. By leveraging these platforms, you can disseminate crucial information about healthcare services, upcoming events, and community initiatives. Through community-focused branding, healthcare professionals can position themselves as accessible, caring, and committed healthcare advocates. Now is the time to concentrate on refining your brand and enhancing your online presence. That's where we can help! Our expertise lies in envisioning and creating impactful brands by bringing your vision to life. Reach out today, and let's discuss how we can collaborate to shape a brand future that aligns with your goals and aspirations. #graphicdesign #brandempowerment #healthcareprofessionals #womeninmedicine #onlinepresence

Meet people where they are; online. Juliet’s desire to empower individuals with knowledge has always fueled her. She’s the visionary behind a thriving health brand. She recognized the power of digital engagement in the healthcare industry. Romeo, a firm believer in leveraging technology to bridge the gap between health brands and their audience. He’s a creative mind with an interesting content strategy. Their meeting was coincidental, but Juliet took the opportunity head-on. It wasn’t a surprise when they collaborated 3weeks after their first meeting. Through authentic storytelling and genuine engagement, they forged meaningful connections with individuals seeking guidance and support on their health journey. Together, they uncovered a powerful truth. The heart of healthcare lies in meeting people where they are—online. It wasn’t long before Juliet’s digital platform became a beacon of hope and inspiration for thousands. Together, they shattered the stigma surrounding health discussions and fostered a community built on empathy, understanding, and shared experiences. Are you a health brand looking to leverage the digital realm? I can be your Romeo. I write captivating and well-researched content for your blogs, websites and social media pages. I put in stories that talk directly to your customers and speak to their emotions, which trigger them to take actions. Ready to elevate your health brand’s digital presence? Let’s collaborate! Send me a DM to discuss your content needs. #healthstorytelling #ayogrowthsquad