McCann London’s Post

Good read[s] for anyone prioritizing growth in 2024. Key takeaways: ✅It doesn't matter what you are CALLING it [multicultural marketing, inclusive marketing, DEIB, diversity comms] what matters is that you are DOING it. Unless you still believe that you can achieve 100% of your growth by focusing on only 50% of the population. ✅Some say that this work is more "complex". But isn't that what we all said when we had to get smart about "digital"? We all became experts. Now look at AI - everyone's diving in. This work is not complex with the right expertise, and there has never been a time in marketing history where we have had more data and support available for those who want to be best in class or even to just get started. Inaction = stagnation. ANA AIMM is driving marketers and the industry forward. #growthimperative #getstarted #diverseaudiences

I’ll be speaking at the upcoming PEGS Boston Summit this May. Comment below if you have any questions about my presentation or want to connect. #PEGSummit

🎉 Celebrating Success! 🎉  I’m thrilled to share that my project, titled “Review of the Dynamic Interdependence Between Return and Volatility of Mutual Funds: A Wavelet Coherence Analysis,” has been honored with the Silver Award and Abstract E-Publication  at the 3IDC Awards 2024 by UiTM! 🥈🌟 🔍 Project Overview: In this study, I delved into the fascinating world of mutual funds, exploring their intricate relationship between returns and volatility. Using wavelet coherence analysis, I uncovered hidden patterns and non-linear connections—because sometimes, it’s the subtle interplays that truly matter. 📊 Key Findings:  Dynamic Interdependence: Mutual funds don’t exist in isolation. They dance to the rhythm of market dynamics, and my research revealed how their returns and volatility synchronize across different time scales. Wavelet Coherence: Imagine a musical duet—the harmonious notes blending seamlessly. Similarly, wavelet coherence allowed me to identify significant co-movements between these financial variables. It’s like finding the perfect rhythm in a chaotic symphony. Silver Lining: Winning the Silver Award feels like hitting the right investment sweet spot. It’s not just about numbers; it’s about recognizing the effort, curiosity, and dedication poured into this project. 🙌 Acknowledgments: I owe immense gratitude to my mentors, fellow researchers, and the entire UiTM community. Your support and encouragement fueled my journey. 🙏 🌟 Next Steps: As I continue my exploration of financial dynamics, I’m excited to contribute more to the field. Let’s keep the momentum going! #3idc #conference #competition #uitm #innovation #mastersjourney

What does team working mean in a European Project? 🤝 One of the possible answers is sharing knowledge and competences with the whole consortium; it's the case of the workshop on Exploitation and Replicability of results organised by EXELISIS IKE last November. We have published a news on our project website, describing the aim and outcome of the virtual event. 👉 Find it here: https://lnkd.in/dWK345SS #euproject #consortium #teamwork #workshop #IPR #exploitation #news

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Our article on Positive, Negative, and Amplified Network Externalities in Platform Markets is now out in print in Academy of Management Perspectives. Looks great! And we like to think it reads great too! 🙂 with Kimmo Karhu, Paavo Ritala, Llewellyn Thomas https://lnkd.in/eR8cyBDk

The clock is ticking! ⏳ Our Telkom survey closes in just a few hours at 18:00 today. If you haven’t participated yet, now’s your chance. Take 60 seconds to share your thoughts and make a difference! Take the survey. https://bit.ly/3Advxt3 #BrandPulse60 #DataTechSolutions #TelkomSurvey #FinalCall #SurveyClosing

The full recording is now available for "How to Address Challenges & Deliver Opportunities for SMBs." With small and medium-sized businesses currently facing economic uncertainty given disruptions around the globe, continued inflationary pressures and higher costs of funds, Acquis commissioned a short survey of SMBs across North America to understand how the asset finance market can address challenges and deliver opportunities. Moderator Brian Madison, managing director of Acquis North America, provided an overview of Acquis’ recent market research and facilitated debate with panelists looking more closely at market sentiment, growth opportunities and challenges. Topics included: - Optimism of SMBs today - The challenges SMBs face today - How SMBs will fund investment in new business equipment - How to help SMBs manage cash flow To help us deliver the best content for future events, please take a few minutes to complete a survey about the event. Take Survey: https://lnkd.in/ehpD73YW Bob Neagle | Finova Capital, LLC Deborah Baker | HP Miles Herman | LEAF Commercial Capital, Inc. #monitor #livestream #opportunities #smbs #challenges #nowavailable

Get your copy of "The State of Pitch” report, you will find valuable insights and recommendations for both clients and agencies involved in the pitch process. It provides a comprehensive overview of the challenges and opportunities in the industry and serves as a useful resource for those looking to optimize their pitch management strategies. If you have any specific questions or need further information, please contact our friends from down under Trinity P3 Global Marketing Management Consultancy. #thestateofpitch #report #pitching #agencies

I developed this document a while back when someone I worked with couldn't account for CSI spend or the reason for decsions to spend on specific projects. In that environment, the focus of CSI (stated in policy) was mostly media coverage, not impact. Important that CSI gets put to work consciously. Download it by opening on full screen and using the download button. I hope it helps with strengthening impact. #csi #csr #corporatesocialresponsibility #corporatesocialinvestment #impact #pressoffice7 #brandguy