"The Future is Caring. Crafting Campaigns with Purpose" at the UK Creative Festival ✨ Come and see us next Wednesday in Margate, as we take to the stage alongside our brilliant marketing clients at Reckitt Nurofen, and The Guardian 👏🔥 What's on the agenda we hear you ask.... Well, in a world where consumers are increasingly driven by values and purpose, how can brands create campaigns that genuinely care? This panel discussion will delve into the essence of purpose-driven marketing, exploring how companies can craft campaigns that not only resonate with their audiences but also contribute positively to society. 📍 "Hall by the Sea" stage at Dreamland, Margate (UK Creative Festival) ⏱️ 12:35 - 1:15, Wednesday 10th July 🔈 Speakers include our Creative Director Ruth Boulter, Marketing Manager at Nurofen Mathieu Desbrandes, Head of Marketing at The Guardian Joel Midgley and Paula Bloodworth from Silly Face 🎟️ Purchase tickets via this link: https://lnkd.in/eHA48AXz We can't wait to share our creativity with you all, and spark interesting conversation and debate amongst industry leaders. See you there! #McCanners #TruthWellTold McCann Worldgroup
McCann London’s Post
More Relevant Posts
-
US-Brazil based executive cultural strategist leveraging leadership, culture, communications and human behavior to improve business & human performance.
When we started working on Glass Ladder Group's rebrand last year we looked to some of the largest global strategic communications firms in the world for inspiration, Edelman included. Our logic... we want to be a firm that helps our clients to care about culture enough to be ranked amongst the top agencies for employee brand consistently. So what makes an organization have a strong employee brand? Here are four ways that agencies (and organizations in general) can land a top spot on the sought-after "Best place to work" lists: 🖌 Creative and Innovative Environment: Agencies are often seen as hubs of creativity and innovation. Promoting an environment that encourages creative thinking and innovation can attract talent looking for dynamic and stimulating work. 🧠 Diverse and Inclusive Culture: A culture that values diversity in ideas, backgrounds, and experiences can enhance creativity and team performance, making the agency attractive to prospective employees. 🔍 Strong Leadership and Clear Vision: Leadership in agencies needs to inspire creativity and be open to exploring new ideas and strategies. Leaders should communicate a clear, compelling vision of where the agency is headed and how each team member contributes to this goal. 📚 Commitment to Employee Development: Providing opportunities for professional growth, such as training in the latest industry tools and techniques, attending conferences, or gaining certifications, can make an agency a desirable place to work. Connect with Glass Ladder Group to learn how to build award-winning organizational cultures that understand the power of building a shared set of values and experiences that will attract a community that you are grateful to work with. And check out the article below to see which strategic communications firms are holding the top spots in employee brand.
Weber Shandwick, Ketchum, Ogilvy, Golin, FleishmanHillard, BCW, Zeno Group, Real Chemistry and GCI Health round out the top 10.
To view or add a comment, sign in
-
Thanks for sharing Jacqueline Loch. This appears to confirm that trend we've been discussing at Global Voices. Interesting, but I guess unsurprising, that the catalyst was Covid. The impact of that will shake out for decades... But on "me over we" the implications are huge - on an individual/consumer basis and more generally for the planet as priorities like long-term sustainability (which should lead to long-term prosperity) fall behind short-term payback.
Content, Brand, Marketing + Media Leader | Revenue Growth Executive | SEO + Digital Commerce Strategy | Speaker | Top 50 Content Marketing Influencer/Expert | Top 50 Women Leader Toronto
W H A T W E V A L U E = Personal emotional value. A new report from the Weber Shandwick Collective suggests a “me over we” mentality is driving more buying decisions. The socially conscious individual has given way to a “me over we” consumer who favors brands that deliver personal value over societal value, according to new research from the Weber Shandwick Collective (TWSC). The report, “What We Value: The Primacy of Personal,” used quantitative and qualitative research to understand what people around the world want from brands, products, and companies. Three out of four respondents say what they value most has changed in the past five years, with the shock and aftereffects of the COVID-19 pandemic being the No. 1 reason for the shift. After practical considerations, such as utility and value for their money, consumers ranked “personal emotional value” as two times more important to them than societal or social value. Check it out here from the good people Fast Company… https://lnkd.in/gFtnz9W9 Global Voices Andy Seibert Martin MacConnol Munni Trivedi #personalvalues #marketingstrategy #contentmarketingstrategy #brandstrategy #contentmarketing #contentstrategy #consumerresearch #customerjourney
Exclusive: Consumers are putting themselves first, according to new research
fastcompany.com
To view or add a comment, sign in
-
Chief Strategy Officer and Partner at Special London | Co-chair of the APG | Winner: Campaign 40 Over 40
Noisy Thinking was this industry’s original debate series from the APG. I grew up as a planner hoping that one day I would have the confidence to take part in a discussion. They were lively, interesting and everyone left armed with something useful for their next conversation with clients. Then Covid hit and our collective thinking became necessarily quieter. But Noisy Thinking is back! We are tackling the most polarising topics in strategy, confronting the issues on the mind of planners and clients, and having a good old friendly argument. Terrifyingly, I am hosting one of our first panels next week. Luckily, I am flanked by the brilliance of Gen Kobayashi, Daniel Deeks-Osburn and Joanna Juber. Real planners and real clients who are doing the real day to day work with brands, in real life debate. For this one on 21st March, we are pitting ‘brand’ against ‘reputation’. As creative strategy and PR strategy get ever closer, what can we learn about how to do both better? And as brands increasingly have to be responsive players in culture, how do we stay true to brand whilst building reputation? So: don’t miss the debate. Sign up below. It’s going to be Noisy.
APG Noisy Thinking: What is ‘reputation’? Is it different from ‘brand’?
eventbrite.co.uk
To view or add a comment, sign in
-
Content, Brand, Marketing + Media Leader | Revenue Growth Executive | SEO + Digital Commerce Strategy | Speaker | Top 50 Content Marketing Influencer/Expert | Top 50 Women Leader Toronto
W H A T W E V A L U E = Personal emotional value. A new report from the Weber Shandwick Collective suggests a “me over we” mentality is driving more buying decisions. The socially conscious individual has given way to a “me over we” consumer who favors brands that deliver personal value over societal value, according to new research from the Weber Shandwick Collective (TWSC). The report, “What We Value: The Primacy of Personal,” used quantitative and qualitative research to understand what people around the world want from brands, products, and companies. Three out of four respondents say what they value most has changed in the past five years, with the shock and aftereffects of the COVID-19 pandemic being the No. 1 reason for the shift. After practical considerations, such as utility and value for their money, consumers ranked “personal emotional value” as two times more important to them than societal or social value. Check it out here from the good people Fast Company… https://lnkd.in/gFtnz9W9 Global Voices Andy Seibert Martin MacConnol Munni Trivedi #personalvalues #marketingstrategy #contentmarketingstrategy #brandstrategy #contentmarketing #contentstrategy #consumerresearch #customerjourney
Exclusive: Consumers are putting themselves first, according to new research
fastcompany.com
To view or add a comment, sign in
-
With almost daily news of new rollbacks to DE&I initiatives, along with societal division and changes to legislation, our stance is that today, inclusion matters more than ever. Brands have a role to play in social change - In fact, your audiences and employees expect brands to leverage their power, through inclusion, sustainability and material action. Investing in inclusion is imperative for brands, to future proof and thrive in a shifting social landscape. And progressive, inclusive marketing is for ALL brands. This is the business case for DE&I in marketing - Research from Cannes Lions International Festival of Creativity: • 3.5% uplift in immediate sales • +16.3% greater in long-term sales impact, when compared to less progressive advertising • +29% consumer loyalty • Brands with more progressive advertising are rated +9.8% more meaningful and • +11.8% more differentiated by consumers • Consumer intent to repurchase (brand loyalty) is +42% for brands with more progressive advertising, with 52% pricing power Want more data and inspiration? Get in touch with Ali Hanan for the full Cannes Lions round up for your team. #inclusivemarketing #returnoninclusion
To view or add a comment, sign in
-
Being at the heart of the industry, we see ample evidence of diverse and inclusive campaigns driving clear, effective results for progressive brands. In our latest #DiversityDrivesCreativity report, we’ve distilled a selection of these campaigns to give you an insight into the what, the how and the why of these effective campaigns. Included in this report is #BreakTheStereotype by CPB London x The Glenlivet To find out more about how this work threw away outdated 'whiskey drinker' stereotypes one image at a time, download the full report: https://lnkd.in/ewkiU4sq
#BreakTheStereotype by CPB x Glenlivet
To view or add a comment, sign in
-
Creative Salon Worldwide have held discussions with industry leaders on what they are most looking forward to seeing in 2024! Building on the insights from 2023, Creative Salon sought answers to two key questions from our industry leaders: Is there anything the industry can do to be better prepared for 2024? What changes would agency CEOs like to see play out to make the lives of their talent and their clients better? Our Chief Strategy Officer, Michael Lee, spoke of our efforts at the APG (Account Planning Group) “Our work to improve the recruitment and retention of employees from under-represented groups has been a triumph of collaboration between many senior people at many agencies who constantly compete directly against each other. I know it’s one giant Hunger Games contest out there, but we all benefit from widening our talent pool, so let’s see some more of that cross-agency collaboration in 2024!” Full article: https://lnkd.in/eS4aUF4p
What Change Would Agency Leaders Most Like To See in 2024?
creative.salon
To view or add a comment, sign in
-
💥 Another Exciting Cannes Lions Update! Get ready for an insightful panel discussion on Tuesday, June 18th at 2 PM at the LBB & Friends Beach! "Sustainability - At What Cost?" In a world where sustainability is both crucial and challenging, we’ll explore: How brands, agencies, and partners can drive consumer engagement by aligning with societal values while advancing their own sustainability initiatives. The impact of green-washing and green-hushing, and strategies to reverse these trends. Platforms brands use to educate, advocate, and empower consumers on sustainability. The role of AI in supporting sustainability objectives in advertising and media. Join us for a lively and informative session featuring an incredible lineup of experts: Mindy Barry (Mars), John Osborn (Adnetzero), Jake Dubbins (Conscious Advertising Network) and Anastasia Leng (CreativeX) Moderated by MCA's Cath Cimei, this is a unique opportunity to gain valuable insights from industry leaders. See you at the beach! #CannesLions2024 #Creativity #Innovation #Marketing #Storytelling #BusinessSuccess #BrandEngagement
To view or add a comment, sign in
-
In the context of today's tightened budgets and heightened scrutiny, the debate over the efficacy of purpose-driven marketing in brand management has taken on new dimensions. Emerging research indicates a possible disconnect between consumer perception and the social impact efforts of brands. This underlines a critical oversight in our marketing strategies --the conflation of "purpose" with broader, more nuanced forms of culturally and socially conscious marketing. The industry is at a crossroads, writes Anastasia Kārkliņa Gabriel in "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy." Embracing cultural intelligence is not just an option but a necessity for brands looking to lead in a socially conscious marketplace. #BrandStrategy #InclusiveMarketing #CulturalLiteracy https://ow.ly/1pOa50RtR8G
To view or add a comment, sign in
-
Fame. People would do anything for their fifteen minutes. But with times changing, what does it take, and what does it mean, for a brand to become famous? Join David Proudlock, Head of Strategy at Forsman Bodenfors London, the agency whose ‘Epic Split’ ad for Volvo became the most shared video in the world the day after its release, for the ultimate insights on brand fame. Join us for a webinar designed for marketeers — Culture Decoded: The new rules of brand fame and crafting campaigns that embed your brand in culture. **Please note that this is an event exclusively for brand marketers, not agencies or consultancies** 📅 Date: Tuesday 11th June ⏰ Time: 9.30am - 10.30am 🔗 Register here: https://lnkd.in/dukd2X3s We’ll be exploring: ✔️ The critical importance of brand fame and its impact on marketing success. ✔️ The limitations of relying on ‘earned media’ today ✔️ Shaping brand fame in this hyper-fragmented media landscape ✔️ How to drive brand fame and integrate into culture
To view or add a comment, sign in
39,405 followers