McCann London’s Post

There’s been a lot of debate about Indiana Jones and the Great Circle coming to both #PlayStation and #Xbox next spring. Is Xbox doing a huge disservice to its audience by releasing what was promised as an exclusive on PlayStation simultaneously? Honestly, no. Despite being tied to a famous franchise, this game was tracking behind most of the other announced Xbox exclusives. Take a look at the data from mindGAME Data below—this shows every unreleased game with any significant interest, and Indiana Jones is sitting pretty low. (note: its the tiny, highlighted dot) I’d argue that Xbox Game Studios Publishing made a smart business move to maximize its TAM. This game was never going to drive massive unit sales, so why not try to maximize its day-one audience by going multi-platform? #GamingIndustry #MarketStrategy #GameDevelopment #FranchiseGames #BusinessInsights #videogames #gamingindustry #videogamedata.

Following the blockbuster success of Deadpool & Wolverine, the 2015 Deadpool video game has seen a dramatic increase in value. Originally released in 2013 for PlayStation 3 and Xbox 360, and re-released in 2015, the game was previously available for around £49.99. However, recent film hype has driven prices up to £330 for unopened copies on eBay. This surge highlights a notable trend: how major film releases can influence secondary market prices for related merchandise. With Deadpool & Wolverine earning over $444 million on its opening weekend, the game’s scarcity, due to its removal from digital platforms, has made it a coveted collector’s item. This scenario underscores the power of media cross-promotions and fan engagement in driving market value. #TheSocialTalks #Deadpool #VideoGames #MarketTrends #Collectibles #FilmIndustry #PopCulture

🔵🟢 We were lucky enough to get both a PlayStation State of Play and an Xbox Developer Direct in January. We saw video game titles such as Death Stranding 2 On The Beach, Indiana Jones and The Great Circle and many more being announced at the respective shows. We have taken data from the top performing 5 titles from each showcase for press and social to see who comes out on top. 🎮 There are interesting discoveries especially on YouTube where Xbox titles have out performed those featured at the state of play. However, when it came to their press coverage it is slightly lower in comparison seeing state of play titles outperforming. This became a real battle of the console showcases and is positive to see healthy competition in our video game industry.  🕹 The video game industry is an ever-changing landscape, and our data allows us to assist our client’s to identify opportunity and make strategic changes. We covering key areas of data collection across TikTok, X formerly Twitter, Press and commercial. Keep up to date with #GamesIndustry insights ▶ https://shorturl.at/krEN4 #Data #Videogames

Disney has confirmed the release window for Star Wars Outlaws. According to a blog post via the Disney Parks website, the game is set to release in late 2024. “Star Wars Outlaws, the open-world Star Wars game is set to release late this year,” the post reads. “The game lets you explore distinct planets across the galaxy, both iconic and new. You can risk it all as Kay Vess, an emerging scoundrel seeking freedom and the means to start a new life, along with her companion Nix. If you’re willing to take the risk, the galaxy is full of opportunity.” Star Wars Outlaws was first revealed back in June during the Xbox Games Showcase. Since the summer, however, news has been quiet on the upcoming Ubisoft game. All that’s really known is the base premise as well as that it’s set between the events of Star Wars: Episode 5 – The Empire Strikes Back and Episode 6: Return of the Jedi. The game is being developed by Massive Entertainment, the same studio behind The Division, and will be available for Xbox Series X|S, PlayStation 5, and PC. Are you excited for this release? #starwars #videogames

The answer: of course Xbox did! This momentum is good for the entire gaming industry, and premium digital media publishers like us - who also happen to own the largest Call of Duty community on the web (outside ATVI) in Charlie Intel. 2024 is a great time to nail your gaming strategy, and we can help!

I cannot express just how satisfying it is to see Incursions in the hands of EVERSPACE 2 players on all platforms. The team has been working on this update and engine migration since November of last year and all their effort really is a gift to EVERSPACE 2 players. Incursions adds an incredibly fun new combat event along with a bunch of new features, fixes, and in-game items alongside a shift to Unreal Engine 5.3. This is also the first time we've dipped our toes in the waters of cosmetic DLC with our new Supporter Pack on Steam. Too often, players get turned off of this kind of content as it's seen as a cash grab or dislike some sort of playable element locked behind a paywall. We were extremely conscientious of both when putting this pack together to ensure the cosmetics in the pack were plentiful, high-quality, and felt entirely optional. The community has been incredibly receptive to the pack and we have requests from players on other platforms for us to bring it there too! On the marketing side, bringing all our messaging together for the Incursions Update and Supporter Pack has been an incredibly fulfilling challenge. The update content, Unreal Engine 5 migration, and the fantastic trailer produced in-house all helped to attract a solid amount of attention from media and influencers world wide. ObsidianAnt's video on the update was particularly delightful to see.  We also partnered with Alienware to produce a special free Steam decal DLC for EVERSPACE 2 that could be claimed through Alienware Arena and we were fortunate to be supported by NVIDIA channels through the promotion of new DLSS features during a massive 50% off midweek deal event on Steam. All of this contributed to a stellar week for EVERSPACE 2! I’m proud of the work that our development team has put in over the last six months and everything Michael Schade, Jérémy Bouvard, Garry, Erik, and others on the marketing and community side of ROCKFISH Games GmbH have done to promote it. Now, onward to the next thing! Lots to do and I’m excited to get to it! #gameupdate #gamedev #gamemarketing #marketing #update #accolades #gettingitdone #communications #PR #videogames

Predecessor is the debut title of Omeda Studios and is inspired by Epic Games’ MOBA, Paragon. Two years after Paragon’s cancelation in 2018, Robbie Singh, Andrea Garella, and Steven Meilleur created this studio to salvage the concept of an auspicious title. Due to that inspiration and its extremely fun gameplay, Predecessor has already built a large community of gamers who are constantly helping the developer improve its upcoming title. In mid-2022, Omeda Studios closed $20 million in Series A round — the company’s first significant fundraising event — which significantly helped in the game’s development. Suffice it to say that the title carries tons of expectations, and so far, it seems to be doing really well. In order to learn more about the decisions that led to this success and a glimpse at the game’s future, I interviewed Robbie Singh, Co-Founder and CEO of Omeda Studios over an email Q&A session. https://lnkd.in/e-6EvB3T #gamingdev #gamedev #gaming #gamingindustry #interviews

I'll be honest, when I started doing this in January, I didn't really think about the fact I'd have to come up with an intro/summary sentence each day. D'oh. Today on GamesIndustry.biz... (Tuesday, February 6th, 2024) 1. A brief update on the 'will Xbox bring its games to PlayStation?' thing: Phil Spencer has suggested everyone's questions may be answered by a "business update event next week" which will share more details on "our vision for the future of Xbox." Intriguing. https://lnkd.in/eFMDhPCN 2. Nintendo's financial results showed how well Switch fared in what's likely to be its last Christmas before its much-anticipated successor is launched: revenues are up 7.7% to $9.4bn, profits up 17.9% to $2.7bn, Zelda TOTK sold more than 20m units, and Mario Kart 8 DX has passed 60m (who needs Mario Kart 9, eh?) https://lnkd.in/eeJiQ_bi 3. Your must-read today is this excellent interview about the making of the excellent Chants of Sennaar by Ignas Vieversys, making his GI debut https://lnkd.in/e2H65WBi 4. IGN workers are unionising, forming the IGN Creators Guild, with 87% of eligible editorial and creative employees already signing union cards https://lnkd.in/eXQsnSi8 5. And Jagex is reportedly about to have a new owner (again). CVC Capital Partners is expected to acquire the RuneScape firm from current parent, the Carlyle Group https://lnkd.in/eMc3v7Rv

How about that #Xbox Showcase, huh? The Loadout has been covering all the hottest news straight out of Microsoft's massive presentation, so here's a quick round-up of what you may have missed: - #FragPunk emerges as a colorful 5v5 FPS surprise, and it could be a worthy alternative to Sony's #Concord: https://lnkd.in/eNE3Fw7x - You can look forward to ripping and tearing in #DOOMTheDarkAges next year, not just on Xbox, but on #PS5 too: https://lnkd.in/evkHmbCQ - Bethesda Game Studios shadow drops #Starfield Xbox mods out of nowhere: https://lnkd.in/eWrQ6HE8 - The wait for a new #GearsofWar game pays off with the reveal of Gears of War E-Day: https://lnkd.in/eHewrh3P - Black Ops 6 Zombies will launch with two maps, and Treyarch is hiding major lore clues in their names: https://lnkd.in/ei7WRNkp What were your favorite games shown off in the Xbox Showcase?

Xbox Game Studios Publishing owner Microsoft and Sony enter binding deal to keep ‘Call of Duty' on PlayStation Studios Malaysia Microsoft and Sony have entered into a binding agreement to keep ‘Call of Duty’ (COD), a wildly popular first-person shooting game, on the PlayStation Studios Malaysia, a gaming console Sony makes and markets, for 10 years. The same duration is part of Microsoft’s deals with Steam, a digital video game store, and Nintendo platforms. Back in January 2022, Microsoft offered to acquire gaming company and COD parent Activision Blizzard for $69 billion worrying gamers and Sony that Microsoft would make the game exclusive to the Xbox Game Studios Publishing. MCA Worldwide (Music, Culture & Art) | Rohit Jaiswal | Vivek Saini | #CallOfDutyStays| #MicrosoftSonyDeal | #GamingAlliance | #PlayStationXboxAgreement | #CoDOnPlayStation | #GamingUnity #CrossPlatformGaming | #SonyMicrosoftPartnership | #CoDExclusivity | #NextGenGamingDeal