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📍 QUEERING THE MAP 📍 WWW. ________ .COM 📍 London and Dublin Pride saw the launch of our new campaign in partnership with Clear Channel UK, which takes pins left by the community on Queering the Map and translates them into unique redirect URLs (back to the original website). "Queering the Map is a community generated counter-mapping platform for digitally archiving LGBTQ2IA+ experience in relation to physical space. Through mapping LGBTQ2IA+ experience in its intersectional permutations, the project works to generate affinities across difference and beyond borders — revealing the ways in which we are intimately connected." From the beautiful, heartbreaking, embarrassing, hilarious and relatable, the URLs act as alternative titles of what Queering the Map is. Here are some incredible photos taken of our OOH spots from London Pride only last weekend 🏳️🌈🏳️⚧️ Special thanks to QTM's founder Lucas LaRochelle, who trusted us to bring QTM into a new world; Brighton and Manchester Pride watch this space! 🩷 Shout out to the Creative masterminds behind this work, Ben Conway Lauryn Raymond Jason Jarvis. #McCanners #TruthWellTold #LondonPride #DublinPride #Advertising #LGBTQIA McCann Worldgroup

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Kate Parry

Planning Manager (Media) • Distinction MA PR and Comms Management • First-Class BMus (Hons)

3mo

Love this! Sharing and celebrating queer-safe spaces is super important, and it's so cool to see these stories brought to life! :)

Jacqueline Luchsinger

Creative Brand Strategist | In-House Agency Experience | Start-Up Mindset at Global Brands

3mo

👏 👏 👏

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