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Alcaraz vs Djokovic again Wimbledon Final 2024 ( repeat 2023 ) ALWAYS WHITE players' costume Let's delve into Wimbledon's branding strategy and why it's a resounding success: 1. **Balancing Tradition and Innovation:** - Wimbledon, founded in 1877, cherishes its rich heritage. Yet, it hasn't remained frozen in time. It adeptly balances tradition with innovation. - Brands can learn from this delicate equilibrium. By respecting their roots while embracing modernity, they can resonate with diverse audiences. 2. **Smart Digital Marketing:** - Wimbledon recognizes the importance of younger fans. It leverages digital platforms to engage both die-hard tennis enthusiasts and casual viewers. - The official website serves as a hub for news, merchandise, videos, and interactive experiences. - Social media (Facebook, Instagram, Twitter, YouTube, TikTok) amplifies visibility and fosters connections. - Collaborations with reputable partners (IBM, Ralph Lauren, Evian) expand its online presence. 3. **Emotional Campaigns:** - Wimbledon's campaigns blend innovation and nostalgia. For instance, "Always Like Never Before" combines animation, storytelling, and archival footage. - These campaigns evoke feelings, celebrate excellence, and connect emotionally with fans. - By capitalizing on excitement and memories, Wimbledon stays etched in sports fans' minds globally. 4. **Celebrity Appeal:** - Beyond tennis, Wimbledon draws celebrities and dignitaries annually. - Leveraging its star-studded status, Wimbledon garners media attention and solidifies its cultural prominence. 5. **Protecting the Brand:** - Wimbledon guards its image through strict brand guidelines and tight security. - Trademarking its iconic colors and exclusive partnerships reinforces its reputation as a symbol of excellence and tradition. In summary, Wimbledon's blend of tradition, digital prowess, emotional resonance, and celebrity allure makes it a masterclass in branding. 🎾🌿🏆

💥Final day at Wimbledon! 💥 This is my last post, reviewing the social media marketing activities of the Wimbledon team. Here are a few things you can learn ⤵️ Be different! 🦖 The ‘Overheard at #Wimbledon’ segment is a brilliant idea to showcase what fans are talking about at Wimbledon. It's fun, new, and different. However, I might have avoided using the title "Hilarious crowd reaction." 📹 The video is in the comments below. Fashion at Wimbledon! 👗 Fashion continues to take center stage at Wimbledon more than at any other tennis tournament. Highlighting fans and their fashion choices on social media motivates people to be as fashionable as possible every year at Wimbledon. A little bit of Drama! 🤠 No tournament is without drama. The Wimbledon marketing team makes the right choices. Instead of hiding those moments, they now include them in highlights or snippets, which is a smart move. People love drama; it draws attention and increases views. Knowing what to emphasize and what to overlook is part of the social media strategy you need. Both videos combined have over 1.7 million views. 📹 Find the videos in the comments below. And as usual, the Royal Box at Wimbledon is always classy and beautiful 👑💛 What would you have done differently for Wimbledon's social media accounts? P.S. Are you watching Wimbledon or the EuroCup, or both today? Wimbledon #lapistadeltenis #socialmediamarketing Movistar Plus+

The performance of women at the #OlympicGames showed #womensports are not niche anymore. Marketers have realized sponsorships involving female athletes and teams offer better engagement and higher ROI. Check out insights from Jenna Hackerman Klein of The Players’ Tribune, Tania Salarvand of Globant and Christine Guilfoyle of SEEHER about the opportunities and the challenges in the Brand Innovators website. #Advertising #sportsmarketing #marketing

I often find my mind wandering into the realm of "what if"... How about Wimbledon creating a publicity stunt of the decade by orchestrating a mega-wattage Tennis meets Basketball crossover event? Picture this: Roger Federer and British basketball sensation Temi Fagbenle teaming up to take on the powerhouse duo of Jordan Spencer and Serena Williams in an unprecedented Tennis X Basketball hybrid showdown. The sheer star power alone would be enough to break the internet. Four transcendent athletes from two globally beloved sports, squaring off in a never-before-seen competition format. It's the kind of audacious brand theatre that would dominate headlines and timelines worldwide. But the real genius lies in the strategic brand-building implications for all involved. For Wimbledon, this could be the ultimate attention-grabbing publicity stunt to assert its cultural relevance and appeal to a younger, more diverse audience. It is a bold play to expand beyond its traditional tennis-obsessive demographics. For the athletes, the unique format provides an incredible platform to showcase their personal brands in an entirely new context. Federer and Williams cementing their legacies as all-time greats willing to embrace the unconventional. Fagbenle and Spencer seizing the moment to crossover into global household name status. It's the ultimate one-of-a-kind stage for ambitious brands to attach themselves with history-making sports spectacle. The activation ideas are just as tantalizing. NBA-style pregame introductions on the pristine grass of Centre Court. Impromptu slam dunk contests using the net posts. Courtside seats reserved for A-list superfans like Drake and Beyoncé. Every element is designed to blur the lines between two iconic sports cultures. Even the surrounding media content writes itself. A HBO Hard Knocks-style behind-the-scenes docuseries. Federer and Serena dissecting each other's highlight reels. Viral social clips of Fagbenle teaching Federer some slick dribble moves. The narratives are as compelling as the on-court action. At its core, this is the type of ambitious, genre-bending brand activation that captures imaginations and creates entire cottage industries of cultural conversation. The ripple effects and replay value could make it one of the most impactful publicity stunts in Wimbledon's storied history. So to my fellow brand-builders and sports dreamers. I pose the question: If we can conjure up this caliber of big idea while counting sheep, what's stopping us from pitching them in the daylight? #SportsCrossover #BrandActivation #Wimbledon #TennisMeetsBasketball #Federer #SerenaWilliams #TemiFagbenle #MarketingInnovation #CulturalRelevance #AthleteBranding #PublicityStunt #HybridEvent #SportsMarketing #EventMarketing #CreativeIdeas #SportsEntertainment #BrandStrategy

This week, the WNBA and its partner brands announced three groundbreaking deals that are set to revolutionize women's sports marketing. I discuss the deals in my latest article on Forbes Forbes CMO Network "Building Brands Through Women’s Sports: Three WNBA Deals to Watch." In this piece, I delve into how these strategic partnerships are not just about traditional sponsorships, but about reimagining how brands can drive both business growth and social change through women's sports. Learn how New Balance and Togethxr are leveraging the power of women's sports to foster community engagement, enhance visibility, and create authentic connections that propel business success and societal impact. 👉 Read the full article here: https://lnkd.in/gPnmxVSh As the women's sports market races towards a projected $1 billion valuation, now is the time for brands to embrace the future of sports marketing. Join the conversation and let's #KickGlass together! Miami University Miami University Farmer School of Business #WNBA #WomensSports #Marketing #BrandGrowth #AthleteEmpowerment #KickGlassMarketing #SportsBusiness #ForbesCMONetwork

🚗💄 Breaking Barriers: e.l.f. Cosmetics at the Indy 500 🏁✨ e.l.f. Cosmetics has taken a bold step in the world of motorsports by sponsoring the Indy 500, placing women firmly in the driver's seat. This innovative move not only highlights their commitment to diversity but also showcases the powerful intersection of beauty and sports. Key Highlights: Empowerment Through Sponsorship: e.l.f. is making strides by supporting women in a traditionally male-dominated field. Innovative Marketing: The sponsorship included the launch of a limited-edition lip oil, cleverly named "Lip Oil Change," blending beauty with the thrill of racing. Community Engagement: Through this partnership, e.l.f. is engaging with a diverse audience, promoting inclusivity and breaking stereotypes. This initiative is a perfect example of how brands can align their values with impactful marketing strategies, driving both social change and brand growth. Read more about this exciting collaboration and how it’s changing the game for women in sports: https://lnkd.in/gdahdFin #Marketing #BrandStrategy #Diversity #Inclusion #Indy500 #WomensEmpowerment #elfCosmetics #SportsMarketing #Innovation

⚽ Euro 2024 kicks off with not just goals, but standout marketing campaigns. 🚀 Here are the standout campaigns making waves as the tournament begins As the Euro 2024 men's tournament kicks off in Germany this weekend, the focus for many marketing professionals has shifted from squad selections to standout advertising campaigns. Noteworthy campaigns being discussed on Specsavers' Multilingual Billboards: These ads adapt the famous tagline "Should've gone to Specsavers" into the languages of all participating countries, enhancing relatability. 🌍 The British Heart Foundation's "Til I Died" Campaign: This poignant campaign honors young football fans who lost their lives to heart disease, raising awareness and emotional engagement. ❤️ Adidas' Tribute to New Players: Adidas celebrates the new generation of football players, emphasizing inspiration and the journey from grassroots to Euro 2024. 🏆 These campaigns demonstrate how impactful advertising can enhance the excitement and cultural significance of major sporting events like Euro 2024. 🚀 Ready to create your own standout campaign? Follow us at Groeight Media ltd for insights that drive marketing success! ♻️ Share this post to inspire others with these brilliant Euro 2024 marketing campaigns! Follow me and Groeight Media ltd to unlock insights that drive business success and personal growth! Join our journey at Groeight Media to learn the secrets of building a thriving business and achieving your goals. #Euro2024 #UEFA #Football #SportsMarketing #Germany2024 #Advertising #Campaign #Marketing #Innovation #Branding #DigitalMarketing #ContentMarketing #SocialMedia #Entrepreneurship #CustomerEngagement #SportsBusiness #EventMarketing #InfluencerMarketing #GlobalMarketing #BusinessGrowth

🚀 Let There Be Champions (1/4): Maximizing ROI in Women's Football Sponsorship: Sales The male final of the European Championship is freshly concluded, and following our joint research with a CEMS team from LSE, we are thrilled to continue our LinkedIn series on sponsoring strategies in women’s football, now giving insights on maximizing the ROI of sponsorships and driving sales. In the dynamic landscape of sports sponsorship, driving sales is a top priority for brands. Here’s how strategic sponsorship in women's football can boost sales: 📊 Leverage Data and Analytics: Utilize data analytics to understand the demographics and preferences of women's football fans. This targeted approach ensures that promotional efforts resonate with the intended audience, increasing the likelihood of sales. 📽 Create Authentic Content: Develop engaging and authentic content that tells a story. Campaigns that feature the personal journeys and achievements of women athletes can foster a deeper connection with the audience, leading to higher brand engagement and conversion rates. 🔎 Focus on Community and Inclusivity: Highlighting your brand's commitment to supporting women's sports can positively influence consumer perception. Research shows that consumers are more likely to shop brands that sponsor women's sports compared to those that sponsor men's sports. 📚 Integrated Marketing Approach: Ensure your sponsorship efforts are part of a broader, integrated marketing strategy. Combining traditional media, social media, and on-ground activation creates a holistic brand experience that can drive sales across multiple channels. Brands like #Wilson, making tennis players in France receive a 20% discount on Wilson products when they register for their French Tennis license, and #AliExpress offering mini games at game sites against app downloads have found ways to follow the rationales of community and integrated plays, which should inspire other brands planning to sponsor sports and thus boost sales, especially leveraging the growing Women's Football domain. Alex Pinter, Holger Hansen, Nick Wessels, Jakob J. Vagedes, Clara Scharapowa, Caspar Conradt, Paulina Kirchhof, Simon Paul Gevers, Sina Ruhland, Christopher A. Heßler, Alain Sama, Accenture DACH, Accenture Song #Sponsorship #Soccer #Championship #ElevateYourGame #DataInsights #FanAnalytics #FanLeverage #EngagementStrategies #SportsMarketing #DigitalActivation

Tonight's #trailblazingtuesday highlights the most interesting trends in SponsorUnited's Women In Sports Marketing Partnership report. It's worth a download and a read, but if you can't get to all 60+ pages, here's what you should know! ⤵ 📈 The LPGA and the WTA led all other women's sports properties in YOY sponsorship growth with both entities growing their sponsorship volume by 25%. This is impressive because of the lack of consistent media coverage in both sports and illustrates the importance of individual athletes driving property sponsorship deals. 💥 Brands that have partnered with female athletes in their post are seeing engagement rates between 15%-30% across Instagram and TikTok. The industry average is 1-5%. If we value engagement over impressions (and we all should) we should pay attention to metrics like these when evaluating ROI. 🗣️ Different categories prioritize their women's sports asset allocation differently. Typically, Beer = Venue, Retail = athlete partnership, BUT what if more brands did what Charlotte Tilbury Beauty did in Formula 1 and flip the script and show up in unexpected ways like on F1 cars!? 💰 The financial category lead the way with 130 companies engaged in 191 sponsorships in women's sports with brands in the food product, health care, and beverage categories all doing over 600 sponsorship deals. Shout out to Morgan Stanley, TIAA, Visa for supporting our #trailblazingpartners In short, #trailblazingpartnerships in women's sports and with female athletes provide reach, value, and engagement. Here's to even more brands being showcased in this report next year! 🚀 Trailblazing Sports Group #womenssports #commercialpartnerships #sportsmarketing

Sporting events fans are diverse, so your ads should be too. According to Gender Unstereotype Metric (GUM), ads shown during the #Olympics are winning at embracing inclusivity in comparison to other major sports events. Want to learn how #brands can make the most of their sporting event advertising? Read our latest thinking 👉 https://lnkd.in/exYGQYzv #SportsAdvertising #MRX #ConsumerInsights