McCann’s Post

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 BBDO Asia recognizes the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged in" to our global network. 🌏🔌 Tomorrow, Guan Hin Tay, our Creative Chairman, will lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, we can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! BBDO Worldwide BBDO Singapore BBDO Asia 🌠🚀 #BBDO #RisingStars #MarketingMastery

🌟 Join the Rising Stars Program at BBDO Asia! 🌟 Are you ready to shine as a rising star in the marketing world? Look no further than the BBDO Asia Rising Stars Program! 🚀 Our exclusive program is about nurturing top talent from the BBDO Asia network, providing them with an incredible opportunity to learn and grow in various marketing disciplines while gaining invaluable teamwork experience. 🌐🤝 We recognize the importance of providing inspiration and mentorship to our top talent. Our goal is to empower them to return as confident, enthusiastic, and loyal BBDO ambassadors who are truly "plugged-in" to our global network. 🌏🔌 Tomorrow, I'll lead a session on "How to Present Well" because we understand the power of effective communication. Whether in internal meetings or client presentations, we want you to be more than just a voiceover in a PowerPoint presentation. 🗣️💼 When we present well, we: 🌟 Establish credibility  🌟 Enhance persuasion  🌟 Build strong relationships Maya Angelou once said, "Speak not just to be heard but to inspire and awaken the hearts of those who listen." 🗝️💬 So, if you're one of the Rising Stars in BBDO, I can't wait to see you tomorrow! Let's embark on this journey together and reach for the stars! 🌠🚀 BBDO Asia BBDO Singapore BBDO Worldwide #BBDO #RisingStars #MarketingMastery

Supportive Spaces for Creative Thinking: My New KPI at Work. Stepping into our WPP agency partner's office this week, I found myself deeply touched. The creative team came forward to share that together, we had fostered the ideal setting for an exceptional project to take root—a project that has now been internally recognized and shortlisted as a best practice. Originating as an underdog with no budget, we leveraged our limitations to fuel our creativity, developing a universally adaptable design that required no translations, facilitated rapid adoption across European markets, and significantly cut costs. Feeling humbled by our WPP agency partner's kind words, it's a vivid reminder of the impact a supportive environment can have on creativity and innovation. As marketers, we're tasked with more than just campaign success; we're here to cultivate spaces where our partners and their ideas can truly flourish. Here’s to committing to such environments, this year and beyond! Alejo Molochnik Francesco Cilea Nisa Genç Teresa Luque Galán Gijs Brons Francisco Caçador #CreativeInnovation #Teamwork #MarketingExcellence

I have worked for just 2 companies over the past 30 years (locally and internationally). Ogilvy part of WPP Sept 1993 - Sept 2008 (15 years) and #MCSaatchiPlc from end Sept 2008 up until now Sept 2023 (15 years and counting +) because I love what I do and who I do it with - in our Worldwide network and M&C Saatchi Group South Africa ( M&C Saatchi Abel Levergy Connect Razor PR ) ❤️ If you are starting your career, choose a great company, with great people, that is customer focused, with an eye on what’s here and now, and an eye on the future. A place that values it’s people and invests in them and the company culture. This modern day, job hopping to simply get ahead and earn more in the moment, is a soulless pursuit in my view, and won’t serve one well. Find your forest, your particular soil, and grow deep interconnecting roots. Never undervalue warm bodies in a room, sparking off one another. Never underestimate the value of human connection, trust, empathy, camaraderie and friendships at work 🙏 You need to stay curious. You need to be a constant student. A learner. And observer. Embrace diversity. Fresh inputs. Read. Watch. Listen. Debate. Travel. You need many inputs. That’s how you stay fresh and relevant. Not simply by moving around.

Ogilvy Asia ranks #1 most creative network in Campaign Brief Asia 2023 Creative Rankings: Dentsu takes #2 and Leo Burnett ranks #3

Looking to find relevance among Gen Z consumers and regain popularity in the face of trendier alternatives? Here's some inspiration on how to do it like an APAC #Effie Gold winner 🧐 🏅️🥈🥈🥈 Campaign: Love Your Gut Client: Dutchie Team: Ogilvy Bangkok Take your creative campaigns to the next level and learn from some of APAC's boldest marketers in the 2023 edition of our Book of Growth. Download your copy now: https://lnkd.in/gqSFuHxa #BookofGrowth #CreativeEffectiveness

Thanks, Aian, for allowing me to share my thoughts on the use of AI in marketing/advertising to your followers. Headline to future creative practitioners: learn it, master it, be an AI pilot... but, in the short term, watch out for prevailing biases, copyright issues, and confidentiality problems.

TBWA\Asia recently announced the appointment of Peter Khoury as new regional chief creative officer for Asia also as chief creative officer for TBWA\Group Singapore. In his new role he will work with other TBWA/ officers from Southeast Asia, Japan, and China. Speaking about the appointment, Sean Donovan, president, TBWA\Asia, said, “As we gear up for a new year and a new level of Disruption and growth, Peter joining us reinforces our continuous commitment to re-invent how we create ongoing value and deliver sustainable creative solutions for our clients. A dynamic world requires a dynamic approach.” Meanwhile, Mandy Wong, president of TBWA\Singapore, said, “We entered 2023 with ambitious targets, and closed off having exceeded our plan. As we set our sights on 2024, I’m delighted to welcome Peter to the agency, and the region.” #appointment #marketing #asiapacific -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Key takeaways from the Keynote session by Ali Shabaz, Chief Creative Officer, M&C Saatchi Group Singapore & Director, World Toilet Organisation; at the COMMUNICATION SUMMIT 2023: CREATIVITY IN THE AGE OF DISRUPTION in Association with The Daily Star. #CommunicationSummit #CreativityintheAgeofDisruption

I have a love-hate relationship with advertising and marketing. That feeling about Commercial Creativity is never closer to the surface than at this time of the year, when Cannes Lions International Festival of Creativity comes around again. By Commercial Creativity I mean the loosely defined name given to a group of activities from the marketing function in a business, to those who help those marketers do what they need to do, the advertising, media and branding agencies and everything in between. I was for a long time of this world: Chief Strategy Officer of EMEA, Global EXCO, Global Creative Council for the then named Y&R - VMLY&R (and now VML!) and then Chief Marketing Officer for the United Nations World Food Programme. I did lots of things in those roles, some of those are still part of my life, but they are no longer all of my life. This is an exploration of the good, bad and ugly of the industry, the importance of metas and what you might do if you want to try something different. (A shorter version of this was first published by my friends and colleagues at BeenThereDoneThat - thank you. David Alberts, Nikki Crumpton and Marielle Kouroushi-Phillips). Saïd Business School, University of Oxford #marketing #branding #advertising #careers #personaldevelopment #growth