McCann Demand’s Post

Google Drops The Plan To Eliminate Third-Party Cookies From Chrome https://lnkd.in/duGD-8aM #AlphabetbackedGoogle #Chromeinternetbrowser #Google #martech360 #PrivacSandbox #thirdpartycookies

Well this is unexpected. I've seen Google kill off lots of stuff over the years, but this is a huge reversal. Reactions are all over the place, but here are a few interesting thoughts: “Non-cookie identification, due in part to efforts by browsers not owned by the largest DSP, has never really taken off. In essence, Google has worked with privacy regulators and advocates to try and find a solution and simply has not been able to. “For advertisers, I’d still keep treating the world as if cookies are deprecated. For ~30% of users, they already are (Safari, especially mobile; Firefox; Opera; and some Edge users). For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022). “Essentially, this is more of a capitulation that there is no ‘new cookie’ and that rethinking how we reach audiences needs to happen, rather than celebrating that the ‘good old days’ are back. https://lnkd.in/gkKSQ5hi #google #cookies #seo #sem #ppc

SEL's Anu on Alphabet's Google plan to do away with cookies. Akin to wiping out the "middle man". Pop culture reference: "Give me cookies" Cookie Monster! Media Man Web Tips: Darwinism 101. Survival of the fittest. Adapt to the ever evolving transformation of the Internet Matrix Of Things. #alphabet #google #googlenews #googleads #cookies #chrome #googlechrome #advertising #advertisingnews #onlineadvertising #onlineads #digitalnews #technews #biznews #trend #trends #buzz #popculture #media #mediaman #mediamanint

The media attribution landscape is one of the most confusing and challenging aspects of our job.

Google has announced a shift in its strategy regarding third-party cookies on Chrome. The tech giant is opting to keep third-party cookies for users who choose not to disable them. To address the balance between user privacy and advertising effectiveness, Google will introduce a new solution: a one-time prompt enabling users to set their privacy preferences across their Google browsing experiences. Curious about whether Google's Privacy Sandbox aligns with privacy laws? Wondering if it can maintain robust ad performance without relying on third-party cookies? Read on for insights into Google's evolving approach (link in comment 👇 ) #Google #PrivacySandbox #ThirdPartyCookies #UserPrivacy #Advertising #TechNews https://lnkd.in/e6hKzTXW

Only fools never change their minds, right? Well, it's true. Chrome is officially reversing its decision to eliminate third-party cookies. 🍪 From what we've seen, Google might add a consent management feature to the browser. This would let users reject third-party cookies on all sites with just a few clicks. But why this change of heart? and what does this mean for marketers? We answer these questions in our latest blog post: https://lnkd.in/eseziD75

One of the three critical ranking factors for Google local search results is distance. Distance determines how close the search user is to local businesses based on the user’s browser information.

🍪 Google postpones Chrome's third-party cookie deprecation to 2025 amid challenges, giving websites more transition time. Prepare your website for a cookie-less future with the help of T J Donegan now >> www.tjdonegan.com

Google Map Pin Exploit Causes Local Rankings Drop and Possible Suspension A few months back, there was a report of a suspected problem in Google Maps that caused Google Map pins to be moved about in one spot. It appears that spammers are hijacking the position of businesses on Google Maps by shifting their map pins, resulting in local ranking decreases and probable Google Business Profile bans. https://lnkd.in/d-kgjfhk

Google Search testing blue colored header again https://lnkd.in/ezFr4Ha5 #google #googlesearch #googleuserinterface