McCann Health Brain & Heart’s Post

We’re incredibly grateful to share that our Check-Up Patterns campaign has brought home not one, but three awards from the Golden Drum International Festival of Creativity! 🏆 This is a meaningful achievement, and we couldn’t have done it without the amazing team that brought this important topic to light. Thank you to everyone who has been part of this journey! Regina Maria, Reteaua de sanatate McCann Worldgroup Bad Habits Mediatique

Yesterday, on October 8th, patient associations, experts, blood transfusion centers and Romanian authorities gathered to discuss about the innovative solutions for managing anemia in chronic disease patients, during Blood Unit's third edition. With an awarded Silver at PR Awards for Public Affairs Communication, a Bronze at Comma Awards for Corporate Communications and many other nominations at local and international competitions, we are proud to see this project growing each year, with the unconditional support of Bristol Myers Squibb and many other stakeholders that are constantly channeling efforts for the greater benefit of the Romanian patient. A heartfelt thank you to all participants for their dedication! Together, we are making a difference. ❤️ Bristol Myers Squibb,Coaliția Organizațiilor Pacienților cu Afecțiuni Cronice, SRH, SNTSR, INTS, FABC & Centrul de Transfuzie Sanguină București #BloodUnit #Healthcommunication #AnemiaManagement #PatientCare #Collaboration #Innovation

🎗️ As we are heading into the Breast Cancer Awareness Month, here is a new timely reminder that your health is your greatest asset. We take any opportunity to highlight the importance of prevention and annual screening investigations as they can save your life and the life of someone dear to you. We’re happy to share that we are 4 times listed on the Golden Drum International Festival of Creativity Shortlist with our Check-Up Patterns campaign. A heartfelt thank you to everyone for their commitment and creativity! #GoldenDrum30 #MammogramMatters  #BreastCancerAwareness #EarlyDetectionSavesLives

CuMamalaMamo – ”A.I. mai mult timp” (#WithMomToMammo - AI gives you more time), the breast cancer prevention campaign launched by our client Regina Maria, Reteaua de sanatate this October. #CuMamaLaMamo encourages young women subscribers to donate their mammograms to their mothers, not only supporting them in accessing a vital health screening, but also ensuring they are healthy, allowing them to have more time together to share moments that truly matter. Breast cancer remains one of the most common and dangerous type of cancer, with over 10,000 women diagnosed each year in Romania alone. Yet early detection can make all the difference. In the October issue of ELLE Magazine, we explore how a simple mammogram enhanced by AI can improve early breast cancer detection, boosting survival rates to as high as 95%. We’ve crafted an emotional campaign that shines a light on the importance of mammograms and the powerful bond between mothers and daughters. REGINA MARIA leads the way as the first healthcare network in Romania to integrate artificial intelligence in early breast cancer detection, ensuring more accuracy and offering hope for a healthier future. Learn more about how you can be part of this movement and the power of prevention at https://lnkd.in/dE6yQGwF A big shoutout to everyone involved in this amazing campaign: • Client – Regina Maria, Reteaua de sanatate • Creative team – PUNK- Raluca Kovacs • PR – McCann Health Brain & Heart • Partener – ELLE Magazine #MammogramMatters #GetYourMammogram #BreastCancerAwareness #EarlyDetectionSavesLives #ScreeningSavesLives #BreastHealth

Today, on World Contraception Day, we highlight the importance of access to reliable contraception and reproductive health education. Currently, nearly 257 million women worldwide who want to avoid pregnancy do not have the information or services they need. Improved access to contraceptive options and education supports better health outcomes and empowers individuals to make informed decisions about their futures. #WorldContraceptionDay #ReproductiveHealth #ContraceptiveAwareness More about this here: https://shorturl.at/Xsk65

New Insights on the "Pregnancy Brain" Phenomenon Recent research reveals that pregnancy not only changes a woman's body but also her brain. According to a New York Times article, these changes enhance areas tied to bonding, emotional regulation, and social cognition, preparing mothers to better connect with and care for their newborns. Understanding this neuroplasticity can help shape how we support new mothers in both personal and professional contexts. #Neuroscience #Motherhood #Pregnancy #MentalHealth Read more: https://shorturl.at/6Gfmk

World Sepsis Day is observed on September 13th to raise global awareness about sepsis, a life-threatening condition that arises when the body's response to infection causes widespread inflammation and organ failure. This day aims to educate the public and healthcare professionals about the early signs of sepsis, the critical importance of timely diagnosis and treatment, and preventive measures to reduce the risk of sepsis. Sepsis can affect anyone, regardless of age or health status, and its rapid progression makes early intervention crucial. By supporting World Sepsis Day, we contribute to the global effort to improve sepsis outcomes, enhance patient care, and ultimately save lives through awareness and education. Source: https://shorturl.at/cVPsC #WorldSepsisDay #SepsisAwareness #FightSepsis #SepsisPrevention #SepsisSurvivor #EarlyDetection #SepsisEducation #GlobalHealth #HealthCare #SepsisAwarenessMonth #SepsisMatters #SepsisPreventionMonth

A recent study published in Nature Medicine ( https://shorturl.at/U5o5O ) reveals transformative findings on the role of genetic evaluation in personalizing cancer treatment. 📊 Key Highlights: The research underscores how detailed genetic profiling can guide the selection of the most effective therapies, enhancing treatment outcomes and minimizing side effects. This advancement offers new and promising perspectives for patients. 💡 Implications for the Medical Field: This breakthrough highlights the importance of integrating genetic innovations into communication and education strategies. Staying informed about such developments is crucial for ensuring accurate and up-to-date information for both the public and professionals. #Oncology #GeneticProfiling #PersonalizedMedicine #MedicalInnovation #PublicRelations

Postpartum depression is a serious mental health condition that significantly impacts a mother's well-being and her ability to care for her newborn and herself. Symptoms often include mood swings, anxiety, deep sadness, isolation, irritability, and feelings of hopelessness. According to data from the World Health Organization, up to 1 in 5 women develop this condition, and it often goes underdiagnosed. Recently, new treatment options have emerged that could represent a significant breakthrough in managing postpartum depression, offering faster effects and reducing the risk of excessive sedation compared to existing therapies. Learn more here: https://shorturl.at/qISmj #PostpartumAwareness #MentalHealthMatters #WomenHealth

Misinformation is a growing threat to public health, yet it is often overlooked. Misinformation about health, spread through the Internet and amplified by social media, can lead to serious consequences, including increased health risks and a loss of trust in medical advice. One alarming example is the spread of false information about birth control on platforms like TikTok. Girls have been exposed to videos on platforms like TikTok that spread false information about birth control pills. These videos claim that the pills can cause serious health issues, such as hormonal imbalances, infertility, or severe psychological problems. Some of these posts suggest that birth control pills are dangerous and should be avoided in favor of "natural alternatives," which are often promoted as safer and free of side effects. As a result of this misinformation, many young women have started to doubt the safety and effectiveness of birth control pills. Convinced by these alarming claims, some have decided to stop taking the pills, even though there is no solid scientific evidence to support these concerns. This decision increases their risk of unintended pregnancies, as the alternatives promoted in these videos are often ineffective or entirely unreliable. You can read more about this issue here: https://lnkd.in/gJUaefW6 #HealthMisinformation #PublicHealth #ReproductiveHealth #BirthControl #SocialMediaImpact #InformedDecisions #HealthAwareness #TrustScience #OnlineSafety #DigitalWellness