The day that #Diversity, #Equity, and #Inclusion truly "dies" is the day when every leader gives up on the idea of healthy, functioning organizations—that is to say, never.
Organizations free from discrimination and harassment. Hiring, promotion, and termination decisions that are based on performance and behavior, not who you are or who you know. People skilled in collaborating and communicating with each other across their differences. High-quality products and services that benefit as many people as they can.
I don't know of a single way to get to these outcomes—diversity, equity, and inclusion—without expressly mitigating our tendencies for homogeneity, inequity, and exclusion, habits of people and organizations alike that compromise our success, and replacing them with healthier and better practices.
Don't mistake this for an uncritical defense of the DEI industry. The billions poured into it over the last decade have amounted to little more than corporate PR, flash-in-the-pan donations and event programming, and little lasting change, and organizational leaders and practitioners alike desperately need more accountability, rigor, and focus if we want the next decade to go any differently.
But as I shared with the The New York Times recently, the recent wave of DEI backlash has virtually nothing in common with these actual challenges, and in fact is largely directed at a straw man caricature of DEI that doesn't actually exist.
Whipping up fear of a made-up Deep State spy network of DEI cultists fixated on discriminating against men and White people, hiring unqualified talent, and breaking laws left and right might (unfortunately) work as a political cudgel, but it's dramatically disconnected from reality. Last month I helped clients extend a hiring window by two weeks to reach more candidates, standardize their promotion process, and use demographic data in alignment with their country's legal requirements. Far from controversial.
Even corporate leaders themselves understand that the sky isn't falling. In a recent survey, a whopping 93% of them remarked that their DEI efforts had increased or stayed the same in 2023, even through the backlash, and that working toward these outcomes was still a high priority.
For those of us doing the work, the takeaways are clear: the concerted attack on DEI is one that we need to take seriously, and manage with better and braver communication in the face of backlash. AND—we have bigger fish to fry. We can't let ourselves be distracted from holding leaders and each other accountable for creating the organizations we all deserve.
Founder and Global CEO: Gen AI studio [Ai]magination + Big Idea Agency ‘Fred & Farid’ / Ex-Founder and CEO Marcel Agency / Brand Storyteller / Young Leader / HBS OPM50 / New Yorker / Yeu / 佛海 / Papa x3
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