McConnell Golf’s Post

Can’t quite find the words for this weekend. The British Grand Prix at Silverstone 🏁 25 creators + friends and family 4 insane days Torrential rain Scorching sun England penalties Incredible race Lewis Hamilton win 🐐 I’ll be able to write something more comprehensive when it all sinks in really. This campaign has been my proudest work to date 🥲 #influencermarketing #influenceragency

When Chester Racecourse opened, Henry VIII was king. And they'll proudly tell you that, because part of their tone of voice is to scatter in fun racing history facts. I was training the Chester team to use the tone of voice last week, and we had a good talk about how organisations with a generally light-hearted tone of voice should handle bad news – like having to cancel a race day. We tend to instinctively get serious in these moments, dropping the frivolity and becoming highly formal. And while it's right not to make light of bad situations, upping the formality makes our writing feel stiff and distant, at exactly the time when people are hoping for some humanity. There's no magic form of words that'll stop people feeling disappointed they don't get their day out. But we can acknowledge and share that disappointment rather than (very English-ly) holding at arm's length. And if you share the reason for the disappointment, sometimes people will agree with it! If a race day is called off, for example, it's usually for the safety and health of the horses. And the racecourse and the guests can all agree they want the horses at their best. Have you had to communicate things it felt like your tone of voice was ill-equipped to handle? How did you deal with it?

This is a big weekend. Tomorrow is the Kentucky Derby and May 4th so lots of Star Wars fans will be celebrating. On Sunday, we celebrate Cinco de Mayo and Orthodox Easter! Whew! That's a lot of celebrating! 😁 Saturday marks the 150th run for the roses at the Kentucky Derby. To check whose favored to win, check here: https://buff.ly/44mP4Ct. Interestingly, a logo design to celebrate the 150th was filed last year by Churchill Downs, but the application was just published for opposition this week. The application was held up for three months because of the failure to anticipate the disclaimer of KENTUCKY DERBY in the application, which no doubt has acquired distinctiveness . That time could have been saved if the applicant would have filed the application with a partial 2-F claim from the get-go. Looks like the earliest the Notice of Allowance will issue on this celebratory logo will be around July. Here's the lesson - when planning to file a trademark to commemorate a special date, plan ahead. One year is not long enough. And to be sure you have a registration in time for the special occasion, my advise is to plan two years out. You'll need the time. Afterall, Churchill Downs is a sophisticated trademark owner - they own more than 110 active trademark application and registrations. What a pity to not have this registration for their sesquicentennial celebration. Wishing you all a terrific weekend - no matter what and how you are celebrating! #brandprotection #trademarks

Some traditions are meant to be challenged. In 1970, a round of golf took 3 hours and 10 minutes. Today? We're looking at 5+ hours on the course. That's not progress - that's a problem. My solution? A shot clock: - 40 seconds for regular shots - 60 seconds for putts Will this ruffle some feathers in the golf community? Absolutely. But sometimes, challenging the status quo is exactly what the game needs. At Madison Green, we believe in preserving golf's elegance while eliminating what holds it back. Because tradition doesn't have to mean slow. What's your take on implementing a shot clock in golf? #GolfInnovation #FutureOfGolf #PlayFast #MadisonGreenOfficial #BeYou

We stand on the shoulders of giants! As we celebrate the biggest week in golf, we want to take a moment to Celebrate Our Legends - African American golfers that paved the way for the game to be what it is today! Rad our full blog post and get to know the history of the game: https://lnkd.in/gThpA5sQ #BeAuthentic #EastsideGolf

Gone golfing? Here's a project a customer brought us to commemorate six businesses they worked with. Each golf ball has the logo of the business, and the balls are mounted non-destructively using a special technique for jobs just like this. Adding anti-reflective Museum Glass makes it look like it's not even there at most angles. #golfingmemorabilia #customframing #customframingideas #framingmementos #businessgifts #businessgiftideas

You know what? I get it. I understand the trepidation, the fear, the reluctance. I also get that we are on the ground floor of an absolute revolution in the golf space right now with FlingGolf by New Swarm. Allow me to give you some reasons why you as a golf course owner, golfer, or literally anyone else should give this sport a look. 1.) It's extremely easy. (Most people I know have an extraordinarily hard time hitting a golf ball in the first place.) 2.) It's inexpensive. (Most modern drivers will run you $400-$650 USD. A Launch from New Swarm will run you $129.99, and you only need one instead of 13 OTHER clubs to go with it. 3.) For my course operators, you get more foot traffic. (Let's be real, 90 percent of people will NEVER step foot onto a golf course EVER. This is a way to get more people onto the course and having a great time if you rent FlingSticks out at the course.) 4.) Accessibility. (This is a big one. Hitting a golf ball requires a LOT of coordination. Anyone can throw something. Referring back to #1, this game is EASY to learn. If you have someone in your family with injuries, developmental difficulties, or someone that just doesn't like the game of golf for whatever reason, this game equalizes that.) 5.) Freshness. (The other big one. Traditional golf can come off as snooty and just plain dated to some people. This is a new way to navigate the course that anyone can learn with enough reps. You'll learn concepts of traditional golf but from another perspective, and who knows, maybe you'll find ways to augment and improve your traditional golf game by playing FlingGolf like I did. If you're interested in grabbing a FlingStick of your own, head to flinggolf.com and use code GCALLIS10 for 10 percent off your purchase. Let em know I sent you. And if you're looking to collaborate on projects involving this or looking to try it out for yourself, send an email to flinggolfrva@gmail.com

🏌️♂️💼 Ever wondered what happens when golf meets politics? Dive into the behind-the-scenes action at National Golf Day 2024! Which golf-related issue would you lobby for? Share your thoughts below! ⛳️✨ https://lnkd.in/eadzvfrm #GolfIndustry #CapitolHill #GolfNews

This October 7, 2024, we extend an invitation to you to join us at the esteemed Woburn Golf Club. 🏌️♂️⛳️ A day that commences with a nourishing breakfast, followed by 18 holes of golf, and concludes with a lavish two-course meal. And let's not overlook the exclusive golf gifts that are in store for you! 🍳🎁 By participating, you're not merely engaging in a game; you're providing prisoners with the opportunity to partake in recreational activities, to acquire qualifications, and to enhance their employment prospects. For more insights about the Twinning Project and how your involvement can inspire change, check out the first comment! #GolfDay2024 #TwinningPrisons #InspireChange"

Feel like a new travel mug? How about an umbrella? Both of them and more could be yours—check out the details of our competition below