McFarland Productions’ Post

Hey, branding experts, what do you think about this? Dawn dish detergent has for years told us about its great work saving ducks from oil spills. This is real. This is verified. This is the reason we know the Dawn name. It speaks to social responsibility, eco-awareness, and wildlife protection. So, why, why, why, have they now turned from real ducks to cutesy-voiced duck animations talking about dishwashing? Did AI make you do this? It feels as if we have changed ducks in midstream and that can't be good for a brand. Clearly, it has ruffled my feathers. What do you think?

𝗟𝗲𝘁’𝘀 𝗧𝗮𝗹𝗸 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗼𝗿 𝗔𝗴𝗿𝗶𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 👩💼 Wʜᴀᴛ ɪꜱ Bʀᴀɴᴅɪɴɢ? #Branding is a strategic process through which a company creates a unique identity for its products, services, or overall business. It involves crafting a distinct image, message, and #reputation that sets a company apart from its #competitors in the minds of consumers. A strong #brand will help convey the values, personality, and promise of your company, influencing how your company is perceived in the marketplace and shaping customer perceptions and behaviors. 👉Here are five reasons why branding matters for #agriculture businesses. Check the carousel below! 👇👇👇👇 At Let's Talk Agriculture Limited ( LTA), we understand the power of branding, so we help agriculture businesses craft powerful brand identities that help their businesses thrive. Explore our website to learn more about the options. 🔗 https://lnkd.in/d6c2JM8A : : : : #Agriculture #Branding #BrandingandDesign #AgricultureMarketing #Logodesign #Brandguidelines #Business #Agribusiness #Agritech #PR #Communications #AgricultureBranding

🌟 Excited to share our latest collaboration with @WeedWrenchCompany! 🌟 Curtis and his team have redefined weed control with their innovative, eco-friendly tool. We had the privilege of producing a branding video that showcases their commitment to sustainability and craftsmanship. This project was a perfect example of what happens when innovation meets storytelling. The result? A video that highlights their mission and helps connect with their audience. 💡🎬 #WeedWrench #EcoFriendlySolutions #GardeningInnovation #SustainableFarming #BrandingVideo #SmallBusinessPride #VideoProduction #CreativeCollaboration #InnovationInAction

How Glossier Turned A Blog Into A Billion-Dollar Brand Emily Weiss launched a blog in 2010, that is now valued over $1.8 Billion as a direct to consumer product business. Weiss, understood that having a direct line of communication to an audience was the highest leverage position for trying make an impact in the wellness space. Her blog gained a large loyal following which allowed Weiss to gather insights directly from her readers about what they wanted in beauty products. She had her finger on the pulse of her niche; and immediately understood the pain points and desires of her audience, allowing her to develop products that felt personalized and essential to her community. During that time, Emily would always ask herself, “Would I wear a sweatshirt with this brand’s name on it?” This question became a guiding principle, ensuring that every product and brand decision aligned with a vision that felt authentic, aspirational, & that would truly resonant with her audience. With a mass influx of qualitative date from her audience, Weiss was positioning herself as an industry expert but also, the direct solution to all the pain points of the audience, every issue the audience had with other products, she knew about them in detail. She essentially built a large focus group at scale, in which she leveraged insights to inform and build her initial product lines. I think Emily's media-first strategy is something we can all study and take from, as we build brands and or market our skills. Im actually starting a newsletter of the latest industry news, marketing tips, and business topics, if you guys want to sign up: https://lnkd.in/gpvXm2S6

Creating news weekly covers is the toughest job on the newsstand and here's why 1. This is the brand new Farmers Guardian created live on Zoom last week. Led by Editor Olivia Midgley, with Art Director Mike Begley at the controls and me on the mike. I might have designed the template, but when the rubber hits the road it's always a team effort and under pressure too 2. News has to looks like news. Here, it's set in black serif on white and sits right under the logo. The colour palette is simple and direct. Yellow is used strategically. Numbers punch hard. FREE makes it all a no-brainer. 3. The cover has to be able to handle whatever is thrown at it. This template was built before the election announcement, but if Olivia wins a Kier Starmer scoop, that needs to be sold and sold hard. If it's show season, that needs to reflected. And if it's your 180th anniversary, you gotta yell about that too 4. Impact has to be instant. For an audience like this, there needs to be six solid reasons to buy and the pictures to prove it. This template is built for that, with even the smallest line delivering the knockout punch. In this case, the analysis that property prices in the country are rising faster than in the town(!) 5. Regardless of news, brand beats everything. Farmers Guardian gets closer to farming than any other media brand. And this design proves it by having big pictures of real farmers doing real things. Photographer Marcello Garbagnoli is this brands secret weapon. If you're a farmer, you'll see your hopes and dreams reflected in his pictures better than any others And as it's a weekly, we're now going to do it all over again!

Do you know that your brand is your most valuable asset? In today’s competitive marketplace, agribusinesses face the challenge of standing out while maintaining a strong, positive reputation. In our latest blog post, we identified 5 points to look at in achieving a strong brand. Find out more. 👇 👉https://lnkd.in/dUT5_cjj #BrandManagement #Blog #Agribusiness #LetsTalkAgriculture #Business #Agriculture #AgricultureBranding

Things you didn't know about Branding! Evolution of 'Brand': From Marking Livestock to Capturing Hearts The word originates from the old Norse word #brandr meaning to burn. Initially, brands were literal marks, used to identify ownership of livestock. Fast forward to the modern era, and the term has transformed into a concept. Today a brand has an identity, a story to tell, consumer perception to build and keep up with, all this beyond the symbol/ mark/ logo and the product/ service. The origin of the brand reminds us of its #fundamental #purpose: to #differentiate. They're no longer just symbols to communicate ownership; they're storytellers, weaving narratives that resonate with audiences on a deep level. When you're marketing #luxury #goods, the essence of branding lies in curating #meaningful #experiences and #relationships with #consumers, transcending mere transactions and create lasting impressions - building #brand #resonance. Feel free to share in the comments your favourite brands that have created a lasting impression on you as a consumer - good or bad! #branding #brandstartegy #luxuryproducts #luxurymarketing #funfacts #my2cents

With effective Brand Positioning, the perceived value of anything can be transformed. Remember, Value is Perception. Who would have thought that even a warthog could be seen in such a positive light, to the point of being compared to animals traditionally regarded as the stars of the jungle? And, now headlining on billboards. NB: ANYTHING CAN BE BRANDED.! Pic: Chaminuka Wildlife Estates #warthog #brand #branding #brandpositioning #brandstrategy

I’ve always said that if I ever owned a shop, I would prominently display my mission, purpose, and values for everyone to see. It’s such a simple yet powerful way to reinforce your brand. For the first time, I saw someone actually do it – at Mendocino Farms. It’s perfectly aligned with their brand and such a smart, impactful move! How do you reinforce your brand’s mission and values in your business? #BrandStrategy #CustomerExperience #PurposeDriven

Quality is in the bag, but what’s on the outside? As private labeling dominates the market, can regions still hold onto their potato-growing identities? 🥔🌍 #PotatoIndustry #PrivateLabeling #Agriculture #FoodIdentity https://hubs.li/Q02Sk5KS0