McGaw’s Post

Does it feel like no matter what you do each quarter your workload with technical MOps implementations just keeps blocking you from working on more strategic projects? If so, it might be time to consider a MarTech advisor like Oasis to embed with your organisation to help with technical operations so you can focus on what you as a leader do best, applying strategy and increasing revenue. We've recently changed our model around to break away from a consultancy model and move to a more white-glove and holistic advisory approach where our clients can build their own MarTech stack during the Planning stage of their onboarding, which comes with thousands in savings on MarTech tools and services, as well as included Marketing Ops Pros "Pro" membership as part of the advisory package. After we select a tooling plan and apply your perks, we begin implementing over the course of our engagement so you can apply your focus elsewhere without having to worry about the complexities of technical implementations. If this sounds like something you'd be ecstatic to explore, you can get a instant and free proposal here: https://lnkd.in/edAkVYSf #marketingops #mops #marketing #operations #cdp #slack #proposal #technical #analytics #data #dataanalytics #firstparty #cookieless #segment #twilio #customerdata

Martech Value Matrix: More Than Just Number Crunching: There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Continue reading... #digitalmarketing #metricsandanalytics

If you have your MarTech stack in place and are ready to put your data to use, there are a few pitfalls to watch out for as you set up your processes. Here we take a close look at how you can avoid those so your CDP implementation gives you impressive returns right out of the gate. https://bit.ly/3N3xDyd

Better Decision-Making with Comprehensive Insights Yeah, having access to all the data and insights is super important when it comes to making good marketing decisions. When your Martech platforms are all connected, it makes it way easier to analyze how your campaigns are doing and see what your customers are up to. That way, you can come up with way better strategies that actually work. 🔹 Unified Reporting: Streamlining data collection and analysis for a comprehensive overview of key metrics. 🔹 Data-Driven Strategies: By harnessing precise and current data, marketers can craft strategies rooted in real-time insights instead of conjecture. 🔹 Faster Response to Market Changes: Integrated systems enable real-time data analysis and decision-making, allowing you to adapt swiftly to market changes and customer needs. 📊 Imagine making decisions 50% faster with access to real-time, comprehensive data. Companies that integrated their Martech saw improved campaign effectiveness and a stronger ability to respond to market dynamics. Empowering your digital solutions for a better tomorrow! Upgraded decision-making with seamless platform integration, all in a day's work! #DigitalTransformation #DataDriven #MarketingStrategy #UnifiedReporting #MarketAdaptability #Martech Stay tuned for more insights and updates

Marketers are facing one of their toughest enemies yet: data siloes. Trapped data means trapped value, meaning that #MarTech leaders cannot unlock the full ROI of their investments. In his MarTech Edge column, SVP of Customer Experience Mark Smith uncovers the solution to martech's data challenges: collaboration with the IT department. 🦸 Read his article here 👇

Are you getting the most out of your MarTech stack? 91% of marketers in 2024 aren't. Yet MarTech spending is up 38% since 2020. So what's the issue? 🤔 From 400 Marketing Leaders, here are the top three reasons: 1. 41% report their MarTech ecosystem is too complex and extensive. 2. 40% report they don't have a strong customer data foundation/warehouse to enrich their technology. 3. 37% report difficulty in recruiting the right talent to drive maximized utilization. "The industry is moving too rapidly and nobody is training. You don't learn it in school and a lot of vendors don't have proper training programs to teach it." - Gartner 2023 Report So what can you do? It's ridiculously easy to justify spending on the new "best" MarTech - I know from experience. The ROI is so good on a 25% utilized MarTech stack that it's standard to forget about the other 75%. For marketing directors navigating MarTech in 2024, here's what I'd do: - Keep it modular. In the age of AI, the next best tool could drop tomorrow. Don’t be stuck taking apart your entire stack because you were too reliant on one tool. - Keep your data clean. Quarterly CRM and workflow reviews are non-negotiables. "If you don’t store the data properly, you can never get it back" - Experiment. Don't expect perfection on week one. Testing is key, even if your performance temporarily dips. - Do what’s best for YOU. The tool that doubled conversion for them might not work for you. Integrate new tools based on your objectives, resources, and existing stack. #MarTech #GrowthMarketing #DigitalMarketing

Ever been dazzled by the size of a MarTech stack? It’s like seeing a shiny toy collection. But, let’s talk about what truly matters—effectiveness. Here’s the kicker: Your MarTech stack isn’t about how many tools you have. It’s about what they can do for you. Let’s break it down: Integration Over Quantity → A smaller, wellintegrated stack can outperform a large, fragmented one. ↳ Why? Because seamless data flow trumps scattered insights. User Adoption → A stack is only as good as its users. ↳ Are your teams using these tools effectively? ROI Focused → Each tool should demonstrate clear ROI. ↳ Are you seeing tangible benefits? Scalability → Can your stack grow with your business? ↳ Or are you just adding more noise? Support & Training → Continuous support and training are vital. ↳ Without it, even the best tools fail. So, how do you ensure your MarTech stack is truly effective? 🔍 Regular Audits: → Review your tools periodically. ↳ Are they delivering as promised? 👥 User Feedback: → Listen to your team. ↳ Are they struggling or thriving with the tools? 📊 Performance Metrics: → Track key metrics. ↳ Are you hitting your KPIs? Remember: A lean, effective stack can drive better results than a bloated one. It’s not the size that matters, but the impact it delivers. What’s your experience with MarTech stacks?

We have all been victims of a seemingly-endless martech stack—so many programs, so little time. ⏰ While it is important to have tools that can easily digest data and deliver communications seamlessly, finding the perfect martech stack can definitely be overwhelming. If your team is currently (or soon to be) evaluating your next potential customer communication solution, we recommend using these questions to help decide what might be best for your team: 🧮 Data: Will the platform complement my existing stack? 🧑🎨 Design: What can I do within the platform? 📬 Delivery: Does the platform enable a cohesive customer journey across channels? 🧑💻 Optimization: Does the platform continuously optimize campaigns to deliver value? Want to learn more? Check out the full guide ⬇️ https://lnkd.in/g5e7RbHB

This reported disconnect 👇 is often misidentified as martech failure. Nope. This is wholly human failure - the tech does not align itself. 🤓 Lesson learned? ✅ Regularly refining your martech stack ensures it continues to align with your business goals and specific use cases.

𝗔 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗺𝗮𝗿𝘁𝗲𝗰𝗵 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝗼𝗮𝗹𝘀 📉 • Martech purchases have little or no value unless they’re supported by strategic goals and connected to specific use cases. • When purchases are not clearly aligned with business goals and specific use cases, organizations are tossing their money out the window.  • The CMO Survey shows that a root cause of martech underutilization is a lack of connection to any strategic focus on specific use cases. ➡️ Martech is NOT Being Optimized: CMO Survey Key Findings and 5 Tips for Improvement: https://lnkd.in/gz27pt_V #martech #martechoptimization #cmosurvey #integrations #ROI #tips