mci-group’s Post

The agency was successfully launched, but how do we scale it? There are plenty of strategies to grow — rankings, PR, speaking at conferences. But I decided to take a completely different approach that made us stand out. I realized that our digital agency needed to be associated with trends, but in a unique way. While most agencies focused on publishing tech-driven updates (like new features or tools), we went deeper. Instead of just following trends, we analyzed how they affected consumer behaviour. This shift led to hosting a conference for 400 industry professionals, which gave us a huge boost. We also published a digital report that caught even more attention. I’ll never forget visiting Hon Kong for a conference a few months later. Lots of people read our report. This opened doors to new opportunities — supplier pools, tenders, and more. This time, we found our story — a way to carve out our niche and stand out. #Agency #scaling #agencyscaling #digitalstrategies #digital agencies #digital #growth

Ah, tech events’ season has officially started, and you can tell just by scrolling through LinkedIn. It's like casting someone like our Ben Costantini, who’ll be at Sifted Summit in London tomorrow, and then hopping to SIAL Paris and Web Summit in Portugal – busy times ahead! 🤔 How to survive Tech events? Cloning yourself would be ideal, but… Here are some quick tips to get through it: 🟢 A good backpack with compartments – airline size, nothing too bulky. 🟢 ALL the cables and a powerpack – no one wants a dead phone. 🟢 Don’t forget comfy shoes and water — to catch everyone you ant talk withduring the events. 🟢 Breath mints and a power bar. Dan Taylor from CEW Communications shared a few gems on making the most out of these events. Prepare like you're cooking a fine meal: study the program, highlight talks, and reach out to people in advance. Check out Dan's full guide in the comments 👇🏻

Rewriting professionalism: Things you dont know about me. 1. Search ‘Vivian Thuo’ in google you will get my profile from a variety of platforms; linked in, facebook, instagram, X and my blog. I am a digital marketing guru, I just dont say it, I show you what I can do. SEO is a pretty cool thing, once you understand it.😎 2. Comms is my first language. Internal communication and external communication is an art that cant be forced. It’s how you get things done, sometimes it’s not how loud you command the mountain to move, it’s the words you use. 3.Events is a passion. Having being part of the team that planned the Pan African Conference, The Global Innovation Summit, among many other social events; I find joy in it. My first event was in 2020, did the whole event management alongside 4 other classmates, we conceptualized it, sourced for sponsors, sourced for a venue etc etc(separate article) 4. Crisis communication has always intrigued me. It can make/break a company. #digitalamarketing #eventmanagement #communication #crisiscommunications

Thrilled to feature insights from Berten Peremans, Chief Strategy Officer at Publicis Groupe Belgium, in our latest paper on 'Creative Effectiveness.' Berten highlights a critical issue: marketers often operate on their own "planet," disconnected from the real world. Effective creativity requires a deep understanding of real people and their lives. Let’s embrace creativity rooted in genuine insights and diverse perspectives. Discover his vision! https://lnkd.in/e3ZTY9eR

I had the pleasure of attending Will Humphrey's APG online conference yesterday, set to Talking Heads' song Once in a Lifetime questions. The talk was titled "How to get the most out of your strategy skills." I had understood it to be about the ways [communications / marketing / brand] strategy skills can be useful or transferrable to other jobs/careers. Will shared his experience of working at McKinsey and how it differs from his past experience planning and strategy in agencies. It was insightful and valuable to hear his perspectives on lyrical questions of large automobiles and beautiful houses. I've certainly been feeling the days going by quickly, whether I let them or not. I also regularly ponder where that strategy highway goes to, I'm still not sure. In the meantime, and in the spirit of enjoying the journey, I thought I'd offer a few broad points about what the strategy highway seems to be made of. My (probably obvious) take on the broad question of getting the most out your strategy skills. 1. Adding value, helping out. We touched on this a bit towards the end of the call. At least in the world of brands and marketing communications I have worked in the most, the strategy is really adding a different and valuable, yet probably not strictly necessary, dimension. In pop culture, I think of New Amsterdam's Dr. Goodwin wandering around and asking everyone: " How can I help?" To make the most out of your strategy skills, perhaps consider for yourself how you help best, or just ask like Dr. Goodwin. 2. Listening, reformulating. The next logical step is to listen keenly, find out what the issues, challenges, and problems are. You can read this elsewhere (nothing super new); I thought people wanted my brilliant ideas, but that's rarely the case. It goes along with reformulating to make sure you've understood, and the person (client, co-worker, boss) you're listening, knows you got what they were saying. 3. Contextualising, simplifying. Then perhaps, you can also ask questions and add context. We tend to love analogies for this, as well as acronyms, or frameworks. It's not in the things or diagrams themselves that the value lies though, it's in the context they provide, making things simpler to understand, reformulated in a way that sheds new light on a challenge and opens the way to solutions. All those seem important support and skills to developing strategies, foundations the highway is built on, wherever it may go. Talking Heads 'Once in a Lifetime' https://lnkd.in/ek65kJH6

I was on a recent new business call with an international company looking to sell its service to the U.S. enterprise. When I asked what the PR strategy was, I quickly understood that the story they wanted to tell would probably not resonate in the U.S. market. Why? Because the problem they are looking to solve has already been solved here, I have seen this before. To capture the interest of reporters, the story needs to be redrafted in context to the trends and themes relevant to the U.S. market. The same would also be applicable to a U.S. based company looking to sell its services abroad. There is value in partnering with an experienced, connected, local PR agency.

Harnessing Influence: PRS International Group of Companies in Social & Media In today's digital age, effective communication is not just desirable but imperative for brands aiming to thrive in competitive landscapes.For more insights into their services and to explore how PRS International can elevate your brand's communication strategy, visit https://lnkd.in/gy8DDx49 Discover how their integrated approach can empower your brand's journey towards digital success.

Want to stay relevant and grow in 2024? From embracing emerging trends to refining your communication approach, here are 18 practical tips to stay ahead in the ever-evolving media landscape. Check it out! #MediaTrends #CommunicationStrategies

Harnessing Influence: PRS International Group of Companies in Social & Media In today's digital age, effective communication is not just desirable but imperative for brands aiming to thrive in competitive landscapes. For more insights into their services and to explore how PRS International can elevate your brand's communication strategy, visit https://lnkd.in/gy8DDx49 Discover how their integrated approach can empower your brand's journey towards digital success.

Learn from our #experts at #PROI! Presented first to our Global Partners at the 2024 #PROISummit in Rio, and now being shared around the world, this is a must read on the 5 trends that are shaping #PR today. Thanks to: Jackson Spalding, Randall Kirsch & Walker Sands, Andrew Cross https://lnkd.in/gvgnqpT6