MCM WORLDWIDE’s Post

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MCM INTRODUCES AN EMPOWERING NEW SCENT TO ITS LINEUP: MCM CRUSH EAU DE PARFUM: A FRAGRANCE ABOUT PLAYFUL ALLURE AND TIMELESS BONDS. The German luxury fashion house embraces its heritage of sophisticated rebellion with a captivating new scent: MCM CRUSH. The floral fruity scent bursts open with an invigorating explosion of apricot nectar and frozen fruits. At its heart, a profusion of hand-picked Rose de Mai, Magnolia, and White Peony orchestrates a voluptuously sweet and sensuous intrigue. Anchoring the base notes is a signature blend of Cedarwood, Ambrette, and Cashmere Wood, leaving a lasting impression of sophistication and allure. Sabine Brunner, President of MCM stated, “MCM continues to pioneer new expressions of luxury for independent minds. After the success of Eau de Parfum and ONYX, we are proud to launch this new feminine fragrance dedicated to free spirited women, embarking on a journey of adventure, friendship and love. The MCM CRUSH fragrance is here to build unforgettable memories.” MCM CRUSH is responsibly created, adhering to a vegan and cruelty-free formula. It is composed with over 66% biodegradable ingredients and employing over 83% of its components crafted using green chemistry principles. Over 85% of its sustainably sourced Naturals Together™ ingredients contribute positively to local communities worldwide.

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We CRUSHED head over heels in love with this fragrance 💖

Louisa Betzelt

Senior Marketing & Social Media Manager at E.A. Cosmetics Group

6mo

I have a CRUSH 🩷 MCM WORLDWIDE

Laura-Teresa Mariacher

Stellvertretende Geschäftsführerin

6mo

Wow ich kann es kaum fassen - Gratulation

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Sammy Abdul-Razzak

Co-Founder It Piece Club

6mo

Next edition is looking good!

Antonio Lanotte

Dirigente azienda area manager

6mo

❤️🌼🌼💙

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