With their Spring/Summer 2024 campaign, MCM enters a new chapter, introducing the first MCM Maverick – none other than Cara Delevingne. As an icon of contemporary style, Cara embodies the unique fusion of bold elegance and unfiltered authenticity that forms the foundation of MCM's philosophy. Her connection to MCM extends beyond fashion – she shares the brand's passion for innovation, individuality, and cultural diversity. With the introduction of Cara Delevingne as the first MCM Maverick, the brand welcomes an exciting new era celebrating the essence of self-expression and style. #MCMmavericks #MCMSS24 Creative Direction Fabien Baron, Photography Craig McDean, Production ProdN, Set Design Stefan Beckman, Styling Karl Templer, Hair Guido Palau, Makeup Pat McGrath, Nails Jin Soon Choi
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SMB Account Executive at BSPK Clienteling
7moSuch a powerful campaign! 👏 - Mike @ BSPK