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Life is too short for boring food and bland profiles. When I host friends for dinner, they always bring dessert or their favorite bottle of wine to share. At some point, the conversation around the table turns to the latest life updates. In short, everyone brings something different to the table. Have you ever thought of LinkedIn that way? People on LinkedIn may be looking for a company like yours and a professional like you. But they can't get to know you if you don't sit at the table and join the conversation. To help keep you in good company, I've compiled a list of seven ways to enhance your LinkedIn page. From understanding the basics to new features, I'm helping you discover ways to leverage LinkedIn by using all of its capabilities. #dinnerwithfriends #bringittothetable #linkedin https://lnkd.in/eUgA_HKv

New year, new you? How about a new and improved LinkedIn profile? LinkedIn is the perfect place to showcase your accomplishments and goals for 2024. If you need help crafting a profile that stands out, look no further! As a self-proclaimed LinkedIn geek, I'm here to help. Check out these essential actions for optimizing your LinkedIn profile in 2024. Let's make this year your best one yet! #newyearnewlinkedin #profileoptimization #2024goals

Real talk, sometimes you are just too bloody busy for LinkedIn ⏰ Especially if you're in the early stages of your business I had a great chat about this with Sally recently. She’s in the early stages of launching her idea ‘Every Other Mother’ to the world The idea is to bring mums together though in person events to tap into their creativity which often falls by the wayside when trying to juggle motherhood, career and all the other things that come with modern life. But, she’s also a working mum herself. She only has 2 days a week where she can really sit down and give her business her full attention. Posting daily on LinkedIn every day is simply not feasible at this point. So here’s the advice I gave her: 1️⃣ Refresh the first 30 characters of your headline Make it crystal clear who you are, what you can offer and who you want to connect with. So wherever she pops up on LinkedIn, she’ll catch the attention of her target audience. 2️⃣ Find your audience Seek out LinkedIn creators who are regularly posting about topics similar to yours. You’re doing what you’re doing because you’re passionate about it, chances are you already know who the thought leaders are in your industry. Follow them, and also follow the people who are regularly contributing to their posts in the comments. 3️⃣ Start engaging Consider what you have to add to a post. Here are some prompts to help you: 👉🏻 If you agree/disagree with the posters opinion, why? 👉🏻 What expertise can you add? 👉🏻 Can you recall a story of when you experienced something similar? 4️⃣ Get chatting in the DMs. If you liked someone’s post, message them and let them know. Ask them how things are going? What are they working on? Just have a nice, sales-free conversation, you never know where it could lead, plus it will give you more visibility in their feed! 5️⃣ Take the pressure off posting ‘properly’ LinkedIn doesn’t have to be an all or nothing platform. If you can post once per week and show up consistently, it’s small steps closer to your end goal. People will start to notice if you’re putting out high quality content regularly. Every little action you do on LinkedIn does help. You don’t have to be on here for hours at a time to start seeing results. P.S. I know I’ve got TONS of amazing, creative, working mum’s on here, so, go and connect with Sally, she has an incredible vision for Every Other Mother, you won’t want to miss the boat. Feeling a bit lost with LinkedIn? Don’t know where to start or how to juggle it around your other responsibilities? I’m here to help! I’m currently offering one off consultation calls for just £99! Pop me a DM and get booked in 💌 ----- 👋🏻 Hey I’m Eve and I’m your ultimate LinkedIn cheerleader 🤸🏻♀️ Follow me for no-nonsense advice on how to nail your personal brand in 2024. We’re feeling the fear, and doing it anyway 💪🏻 🔔 Hit the bell to get a regular dose of motivation straight to your notifications

What do you think people love to read from you on LinkedIn? If you 'can think' very accurately about that and create posts around it. Does this sum up LinkedIn for you? If it does, it shouldn't completely. For me, 'Whose' post people read is always above 'what they read'. Explanation: Anywhere, people talk about the same topic either some days/ months before or after. In a way, without even being inspired, we either create awareness or raise our voices in the same direction (maybe with different viewpoints). Crux: What you're talking about is secondary, but how you're talking about it is primary and that makes 'from whom' people would like to hear something AGAIN, permanent. I suppose, 'Whose post people read is always above what they read' is clear now. Now, since I am talking about LinkedIn in particular (unplanned) which I rarely do, let me tell you, that I have a soft and preserved corner for LinkedIn within me. Before anyone assumes that I am saying it just because of numbers then let me clear a fact. Growth in numbers is available on any social media account, but differences lie in the choices of platforms and the courage to start from scratch without expectations. Additionally, growth in numbers is not everything. Our vision, purpose, future and everything we can think of, we consider to choose a platform. To date, I have chosen LinkedIn for it and it turned out to be one of the best 'skeptical decisions'. LinkedIn has upgraded and uplifted me beyond my expectations and more than I could ever think of being a common human being, who barely maintained a personal diary. But, did I start for being 'whom' people would return to? No. I started only for, 'What else can I put up on my resume that doesn't sound normal to me, at least'. Additionally, I never started for a 'personal brand' because I heard this word here itself and took time to understand how one creates it. And, by the time I did, I already started to love this place and its people so 'how to create a brand' was again not one of my priorities for being here. And truly this is not my primary idea, even today. I'm not saying this lightly, but I mean this. Reason: I, to date, don't know what is the exact definition of it. Also, I have not enjoyed the perks of having it (if I have any), so I don't think I am the right person to talk about this or motivate someone based on this. But, if I can, I'll always motivate people to be on LinkedIn by ONLY asking them to find the 'why' for themselves by being back to their roots and genuine selves. The answer to 'why' is never fancy, but very warm, basic and close to you. That answer makes you become 'whom' people would love to read more from, (even if you didn't start for it) because people love to be hosted by grounded people who have been true to themselves and real with the rest while building their base. Thank you, Gaurisha Pandey. (31.01.2024) #practisingtopendowntoo LinkedIn LinkedIn Guide to Creating

One of the many reasons we enjoy spending time on LinkedIn is because it’s an incredibly easy way to stay informed, read the latest news and updates to learn what’s happening right now. In this article we show you how to improve your LinkedIn Profile feed so you can like and comment on people’s updates, accept invitations to connect, read great articles, watch informative videos, cheer colleagues from the sidelines, forward content to people in private messages, save posts and updates to read and watch later, follow relevant hashtags and register for upcoming events. #LinkedInProfile #UserExperience #Newsfeed #HomeFeed

If you're seeing this post, you're probably trying to grow your LinkedIn. But are you wasting time on content that's not working for you? We've compiled 20 post ideas from top performers on LinkedIn. But instead of just post ideas, we've included: 💚 A way of approaching each post 💚 A successful example from a top LinkedIn user 💚 A tip for taking your post even further See the full list! 👇 https://loom.ly/D7PpKx0

I originally approached Linkedin with some hesitation. Day 30/100 of posting daily on LinkedIn for 100 straight days After spending years helping clients with their marketing and social media strategies, I finally decided to practice what I preached. The transition from consultant to content creator has been eye-opening. The irony? Despite crafting countless social campaigns for others, I was the classic "cobbler's children have no shoes" marketer. My own LinkedIn presence? Practically invisible. Don't get me wrong, I still remember agonizing over my first post, my heart racing, wondering what other would think. I get it. For those who recognize the value of LInkedin and are using it for business outreach but are still 'lurking' and thinking about their first post, here are my 5 insights that every person looking to use LInkedin for business. 1. 𝐇𝐚𝐭𝐞𝐫𝐬 𝐆𝐨𝐧𝐧𝐚 𝐇𝐚𝐭𝐞 No matter how great your content is, there will be people who leave negative comments. It just comes with the territory so set your expectations accordingly. While the LinkedIn community is generally more civil than some other platforms, it's essential to develop a thick skin and be able handle criticism professionally. 2. 𝐇𝐢𝐠𝐡𝐞𝐫 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐀𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 𝐑𝐚𝐭𝐞: By actively sharing your expertise, you'll notice more people are viewing your profile and accepting your connection requests. Increased visibility as a thought leader makes others want to join your network. 3. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐋𝐞𝐚𝐝𝐬: A pleasant surprise - people will start reaching out to you instead of you always initiating. Consistent content creation efforts organically expand your network with potential leads and partners. 4. 𝐑𝐞𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠 𝐌𝐚𝐝𝐞 𝐄𝐚𝐬𝐲: Expect to hear from old colleagues, friends, clients, and peers who discover your content. It's a fantastic way to reconnect and strengthen existing relationships. Folks have reached out to me to recommend them and help them get and fill jobs. Things I love helping with! 5. 𝐓𝐡𝐞 𝐉𝐨𝐲 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: The process of brainstorming ideas, writing posts, and engaging with the replies is fun. I look forward to the days (which is every day lately!) I post content. This sense of enjoyment makes the effort worthwhile. If you've been considering building your personal or company brand and establishing awareness and authority, there's never a better time than now. Take the leap, start creating content, and watch your LinkedIn presence transform into a powerful and enjoyable business development tool. Stop overthinking. Start creating. The only regret most LinkedIn content creators have? Not starting sooner. 💭 Question: What's holding you back from sharing your first post? Let's address those concerns together. #linkedincontent #linkedinleadgeneration #doneforyoulinkedin Photo by Alexander Shatov on Unsplash Post 30/100

This afternoon, out of nowhere, I started getting tons of LinkedIn requests. Then my WhatsApp started blowing up. It turns out, Vlad Markovic was giving a webinar about how to maximize LinkedIn and he mentioned my daily features as an example of good content. This was really really exciting to me. I have followed and admired Vlad for as long as I can remember. I have read all her content and learned endless amounts of lessons on marketing and business. If I’m not mistaken, we never actually sat and talked shop but I’ve seen her at a few events over the years but pretty sure I was too starstruck to go over. The fact that Iris even reads my content, let alone enjoys it, is mind blowing to me. Thank you, Vlad! Highly appreciated. I’m still a fangirl As for the features, Iris nailed it on so many levels. I started the features because before COVID, I’d meet people every day, snap a picture, and write about them and their accomplishments. Then COVID started and meetings stopped but I didn’t want to stop posting about remarkable people. So I decided to do a daily post about someone I’ve met in the past who I consider to be an amazing person. I decided I’d switch off every day between a man and a woman. I didn’t know how long I’d be able to last with these daily posts but today I did my 585th feature. That’s 585 consecutive days on which I posted about someone amazing. So Iris explained why she thinks this is good content. She gave two reasons and both are spot on. 1- People are more interesting than companies and everyone loves human stories. 2- It’s a great way to reach a larger audience by writing about someone and tagging them. Any startup or entrepreneur who’s ever sat with me and talked marketing has heard me talk about the importance of giving others a stage. Whether it’s interviews, lists, features, or other things, I am always preaching about promoting others instead of yourself. What I love most about these features is when the person I featured shows me the huge spike in their LinkedIn activity as a result of the feature. Even more exciting is when actual business opportunities are created as a result of the daily feature. So, so far, 292 women and 292 men and much more to come. Sometimes you do things and it’s hard to know how impactful those things are. Getting recognition from someone as insanely talented as Vlad gives me the fire power to keep going!

This post was shared by one of our ambassadors, Trish Mullen who is an avid user of LinkedIn. Trish believes there is no better way of self-branding and creating that USP, than here on LinkedIn. These are the things you should be doing on LinkedIn… and if you’re not already, why not start? (they’re not too challenging, I promise!) I aim to do a mixture of these daily and weekly - Nothing should be too time consuming for your LinkedIn strategy. 𝙃𝙚𝙧𝙚 𝙖𝙧𝙚 𝙨𝙤𝙢𝙚 𝙩𝙞𝙥𝙨 𝙨𝙝𝙚 𝙨𝙝𝙖𝙧𝙚𝙨 𝙬𝙞𝙩𝙝 𝙪𝙨: 1️⃣ Use your digital handshake - show up on other people’s posts in the newsfeed and comment on their post (more than 12 words is what the algorithm likes!) 2️⃣ Recycle and repurpose content you’ve already posted on LinkedIn. Take a post you shared sometime ago, edit it a little to make sure it’s relevant and then post! 3️⃣ Post original content - what’s going on in your business right now? - share that with the community you’ve nurtured on LinkedIn 4️⃣ Celebrate others - People will show up for you if you’ve shown up for them; so celebrate other people and champion them 5️⃣ Be a connector - are you able to introduce two people in your network to each other? This is exactly what LinkedIn was made for and it will take you a few minutes. 6️⃣ Ask for help and advice - the community on LinkedIn is eager to help and support. So ask questions and seek advice - the wealth of knowledge in your network knows no bounds! 7️⃣ Explore resources - there is so much to learn on LinkedIn and your newsfeed is filled with helpful hints, tips, reminders, advice, guidance and resources - make use of it! 8️⃣ Don’t spam people - You wouldn’t walk into a networking room and shout 'buy from me’ and walk out. So, don’t do that on LinkedIn. Be a part of the community. Engaging with others builds trust, and that will organically draw people towards you and your business. People buy from people they know, like and trust. 9️⃣ Limit your time - Enjoy this platform and don’t let it drain your time. 5-10 minutes a day is all you need to thrive in this space and enhance your brand. Let me know how many of these you're already doing on LinkedIn - or if there's any that you're now going to try. I'd love to know! BWCAberdeen BWC Glasgow #linkedintips #bwc

This week I hit 45,000 followers on LinkedIn. 🤯. Here are 8 things learned in the two and a half year journey to go from 697 to 45,000 connections: 1️⃣This platform can change your life. It inspired to quit my job. It’s helped me to grow a six figure business. It’s allowed me to meet incredible people from around the world. 2️⃣ If you don’t post regularly about Linkedin, writing on Linkedin, personal branding on Linkedin, or toxic work environments your growth is going to be slower. Oh well. Post about what you want to be known for (even if it's for nerdy public speaking tips). 3️⃣ Decide how much time you want to spend here. Like any other social media platform you get what you put in, but I rarely spend more than an hour a day and way less on weekends. The big creators spend a LOT of their day here I know some who spend 3-6 hours a day. That's not for me. 4️⃣ There is no one-size-fits-all strategy. Some claim it’s all about the commenting, others that it’s all about the hook, others that it’s about jumping on video. I’ve had so many tell me “Carousels are dead.” Okay. I posted a carousel a month ago that received almost 3 million views. You need to figure out a strategy that works for you based on your goals. Then try a bunch of stuff. See what actually works for YOU. 5️⃣ Going viral won’t change your life. But it is really fun. 6️⃣ Post a lot to find your voice. It takes a quantity of posts to figure out quality. At the beginning I posted a lot just for the sake of posting. I don’t do that anymore. But at the beginning it helped me. 7️⃣Take Linkedin to real life. Virtual friends are fun. In person ones are better. Start a Linkedin happy hour in your city, you won’t regret it. 8️⃣Linkedin is a GREAT place to build a business. Thank you to all my clients who found me here-I am grateful to each and every one of you. P.S. Here is my Linkedin math: Posting > Scrolling   Commenting > Lurking   Networking > Isolating   Post. Be a thought leader in your space. —— Hi, I’m Eva. I believe there are 12 Questions You Must Ask for a Killer Speech. Get your free download here: https://lnkd.in/e4DiB9jH