Mike Felix’s Post

There's no question, we can achieve more when we work together. Channel Partner marketing is proof of that. It’s not just about expanding your reach—it’s about unlocking new possibilities by collaborating with others. By joining forces with like-minded vendors and system integrators, you gain access to shared customer reach, resources, fresh perspectives and the chance to create value that resonates more deeply with your audience. Technology vendor and channel partner relationships amplify your strengths, helping you to go further than you could on your own. Ready to take your MDF and partner marketing to new heights? Chat to us and we'll make it happen. https://lnkd.in/gM9YG6QE

How to exceed expectations as a tech vendor? Focus on value-based outcomes!    It was an honour to be able to contribute to Comms Business’ feature on wraparound services and explore how resellers and MSPs can provide greater value to customers through these services. It was great to share our outcome-based approach to digitisation and how we support customers in the deployment of new tech to achieve digital transformation at a rate that suits them.     Read more in @CommsBusiness here: https://shorturl.at/cfvJT

90% of your channel partners don't market your solutions... 🤯 How and why do you activate these partners? ❌ SMB partners don't have time, resources or expertise to market your solution. The average SMB partner has 12 FTE. The average SMB partner with a full-time marketing head has 49 FTE. ✅ Help your partners help you get in front of more end customers . Channext automates your SMB Go-To-Market, allowing you to focus on strategic plans and your enterprise partners. ⬇️ Have a look at my man Alex Whitford 🔹 and understand how ⬇

Both established and informal contact centres can gain a competitive advantage by handling communications better - but the Channel has a responsibility to help deliver. In case you missed it, Andrew Jones recently shared his thoughts on how to address this in Comms Dealer's 2024 Kaleidoscope. Read about it here: https://lnkd.in/eFP6Wqfc #contactcenter #customerexperience

First blog cover of the day (and the week) comes via Riverbed Technology by Brian Gormley . In this post we see observability as an important topic for major enterprise IT while positioning Riverbed as a player in the space with their unified observability suite. Full post is here: https://lnkd.in/giCNYvQC 2nd time in the last week of making these covers that observability has been a topic focus. And special thanks to Cristina Daroca , Louis Lambertod , Brian Lake for the work they're doing to keep messages flowing. ************** ✅If you like this sort of fast content take, give this page a follow! ✅Want me cover a certain blog? Let me know! ✅Meet me in person at B2B Marketing Exchange Scottsdale Feb 26-28 ✅Need some custom content or research? Ready! ✅Competitive pressures? Let's collaborate! ✅Email scaries? We can handle it!

In today's digital world, customers have endless options. How do you stand out and show them why they should choose you? It’s all about your value proposition! Learn how to create one that grabs attention and generates leads in 5 easy steps. https://buff.ly/457EkYV

SolarWinds Partners, at SolarWinds we believe that working that working with strategic partners can make a big difference in today's competitive market. Together with our partners we can boost our reputation, expand our reach, and create new opportunities for customer engagement. In the recent article on Channel Futures, Zhanna Boguslavska, Director of Global Partner and Alliances Marketing at SolarWinds explains how co-marketing can bolster your competitive edge and propel your brand forward. Learn from partnerships like Taco Bell & Doritos and Red Bull & GoPro and find out how you can use co-marketing not only to enhance credibility but also unlock new avenues for customer engagement. Learn More:https://bit.ly/4bxDuWW We'd love to hear your thoughts! #SolarWinds #SolarWindsPartners #TransformPartnerProgram #CoMarketing #ChannelPartnerships

Check out this insightful article on co-marketing by Zhanna Boguslavska from SolarWinds! Discover how strategic partnerships can propel your brand forward. #SolarWinds #CoMarketing #ChannelPartnerships #TransformPartnerProgram #SolarWindsPartners

Today’s buyers go 70% of the way through their purchasing journey before contacting a sales rep, but, according to SiriusDecisions research, only 12% of #partner organizations have modified their #sales process to align with the digital buyer. So how should vendors look at optimizing #channel engagement? Our #blog outlines 5 #bestpractices to do just this. Read it today!

Today’s buyers go 70% of the way through their purchasing journey before contacting a sales rep, but, according to SiriusDecisions research, only 12% of #partner organizations have modified their #sales process to align with the digital buyer. So how should vendors look at optimizing #channel engagement? Our #blog outlines 5 #bestpractices to do just this. Read it today!