MDW Communications’ Post

In a recent discussion with Performance Marketing World, Claire's shared details about their successful global personalization campaign with Attentive. The campaign helped Claire's gain over 100,000 new SMS subscribers within five months of launch. "Connecting with customers on their phones is the evolution of communication. With Attentive, it’s easy to get started with SMS. We didn’t have to do any investigation or learning on our end to see strong results fast," says Andres Baez, Senior Digital Marketing Manager at Claire's. Discover the journey that led Claire's to choose Attentive and dive deeper into the results they've achieved: https://bit.ly/4d2eY24

Excellent talk about leveraging Google AI tools to go beyond measurement and predict media effectiveness, and how to unlock growth at board level. It even features the amazing Tom Greenhalgh! See here: https://lnkd.in/en7EkCvi

When was the last time you updated your in-store digital media? If it’s been more than a few years, you’re likely due an upgrade. 🔝 Digital media transformation projects can feel quite daunting, especially with the array of options available. Don’t fret though, in our latest blog we look at top things to think about before you get started. 🚀 Have a read below and get in touch for a chat. 👇🏼 https://ow.ly/9lMZ50QrEWG #PixelInspiration #DigitalTransformation #BlogPost #DigitalMedia

“We were suddenly unable to match our digital marketing efforts with the bottom-line results as we used to, and that raised eyebrows in the boardroom,” Hazbay explained, noting their main question being: “Where is the revenue you promised or forecasted?” Sound familiar? Watch or read this great discussion from Google, Sainsburys and Wavemaker on how Marketing leaders can leverage AI-powered marketing tools not just to measure, but to anticipate business needs and position marketing as a vital growth lever in the boardroom!

The changes that are occurring in advertising are ground-breaking and will transform the way in which companies sell to consumers. Hyper-personalization can drive enormous revenue growth for every business, but it depends on the ability of a company to harness their silo'ed data across the enterprise. If you're not already thinking about the changes that are happening, you're already behind. Marc Brodherson of McKinsey does a great job of highlighting the market forces at play.

The countdown is on! DV’s 2024 Global Insights: Americas webinar is tomorrow, May 23, at 10:00 am EST. Join us for an in-depth breakdown of the biggest ad tech trends impacting North America and LATAM. It’s not too late to register: https://buff.ly/3JSHuWy

DMEXCO - Digital Marketing Expo & Conference highlighted key trends shaping the future of digital media. Our VP of Product, Mateusz Rumiński, shared his insights on the nature of current controversies around Google’s DOJ trial. Read the full Digiday article. #DMEXCO #PrimeAudience

Google may have shifted its deadline, but that doesn't mean you have to. Captify®'s search-powered contextual solution outperforms cookie-based alternatives by 83%, and is also 40% more cost effective than standard contextual.  Why? Because no one lies to their search bar, making onsite search the ultimate indicator of true intent! Take action now and future-proof your campaigns! https://lnkd.in/g_C7fdJ2

This just in: Ovative is a Google Agency Excellence Awards finalist! We're a finalist for the Measurement Solutions category, recognizing agencies driving long-term growth with durable measurement and audience solutions. At Ovative, we don’t just track data, we redefine success. How? Our proprietary MarTech platform, EMRge™ helps businesses transform marketing into a driver of sustainable growth. Learn more about our EMRge™ technology: https://bit.ly/4ewGYv0

From the dynamic world of presidential campaigns to leading the charge in digital advertising innovation, Andrew Mullins, IMGE VP of Advertising & Data Ops, has a story you won’t want to miss. 👉 Dive into his conversation with Nexxen for a deep dive into the tactics that are setting new standards in the industry.