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“An incremental marketing flywheel…creates a completely different conversation between the CMO and CFO.” Our latest guest blog from retail marketing expert Dave Lokes (ex-Footlocker, Oriental Trading Company) outlines his journey to create a self-funded system to optimize marketing budgets and drive sustainable acquisition. Finding a way to ensure that every dollar spent contributes directly to growth is crucial, and proving that contribution to finance isn’t easy. His process involved understanding the intricate relationships between different marketing channels, campaigns, and their incremental contributions to overall performance. By focusing on incremental profit, he was able to build a dynamic model that adapts and improves over time. And more importantly? He discovered a whole new relationship with his CFO, a positive one that he had never imagined before the flywheel. Curious about how this works? He details the entire process, from concept to execution, in our latest blog post. Dive in and discover how you can apply these principles to your own marketing strategy. https://hubs.la/Q02K_lPF0 #RetailMarketing #MarketingBudgets #DataDrivenMarketing

Building an Incrementality-Powered Flywheel for Retail Growth

Building an Incrementality-Powered Flywheel for Retail Growth

measured.com

Incremental flywheels can redefine marketing efficiency. How are you adapting your budget strategies?

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Understanding channel impact can transform CFO relationships. How do you measure incremental profit?

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