Measured’s Post

🎥 Introducing My Media Measurement Video Series! Over the next few months, I'll be sharing thoughts on a few of the biggest misconceptions, pitfalls, and opportunities in measurement and optimization that I see across our portfolio.  This series is all about no-nonsense insights, practical solutions, and real talk to help you be responsible with your media $$ and grow your brand. 🚀  In this first hot take, one of the biggest shockers to me is how often I see big > $10M media budgets anchored on GA for cross-channel optimization decisions. I understand it’s easy, but it’s dangerously wrong to be measuring the performance of any non-Google media channel with GA. You’re wasting millions of dollars and destroying enterprise value, I’ve seen it countless times.  In fact, we’ve helped many companies circling the drain as a result of over-optimization to non-incremental media as directed by GA & MTA.  #MarketingStrategy #Analytics #MediaOptimization #PerformanceMarketing

#GoogleAnalytics is a brilliant, fantastic tool…for web analytics. It is suffiently ok at getting smaller businesses with simple marketing approaches started with marketing efficacy, but it is downright DANGEROUS when used as a source of truth for enterprise-level ad measurement. Here are some good benchmarks: 1️⃣ If you have a dedicated marketing function at your business, you should be thinking about moving away from GA as a source of truth. ⚠️ 2️⃣ if you have a marketing team, and are spending close to $1M or more a year, it’s really time to move on from GA. ⚠️⚠️ 3️⃣ if you are publicly traded, spend 8-figures on ads annually or more, have a CMO, have multiple investors, etc… then STOP 🛑 using GA immediately as your single source of truth/North Star. 🚨🚨🚨 I have met too many marketers in 3️⃣ that are addicted to GA. Use GA for its strengths: a powerful (and free!) web analytics tool. It is not meant for enterprise-grade marketing measurement.

Google Analytics… for marketing measurement? See what Measured co-founder Trevor Testwuide has to say about it, and what marketers should look out for. #googleanalytics #ga4 #digitalmarketing

Check out the first hot take in a series with Trevor Testwuide. Valuable insights here and to follow!

Google’s cookie apocalypse U-turn has left performance marketing at a crossroads: do we embrace innovation or fall back into bad habits? 🤔 In his latest article for Performance Marketing World, Andrew Platt, managing partner, Brave Bison Performance explores why now is the time for marketers to back up their words with action and take a more strategic approach. It's time to put audiences first, not revenue. Wondering how? Andy’s got the answers: https://lnkd.in/e4fBYxGe

These three things guarantee success with paid traffic: 1. Tracking and systems 2. Analytics and weekly reporting 3. Follow-up and extraction campaigns This is a surefire way to maximize return on ad spend. #letsscale for access to our six-minute video outlining our lean method of scaling. #predictable #leadgeneration #paidads #mediabuying #scale

Feeling lost in the maze of Facebook ad optimization? Unlock the Power of strategic data analysis to navigate Cost Caps effectively. If you're struggling to manage your ad spend while maximizing results, diving deeper into machine learning insights could be the key. Comment 'Power' to get my latest book for FREE and turn those challenges into opportunities.

Feeling lost in the maze of Facebook ad optimization? Unlock the Power of strategic data analysis to navigate Cost Caps effectively. If you're struggling to manage your ad spend while maximizing results, diving deeper into machine learning insights could be the key. Comment 'Power' to get my latest book for FREE and turn those challenges into opportunities.

Great Digiday piece by Antoinette S., on Incrementality testing and how brands are (1) under investing in non-platform measurement data and (2) are overreliant on platform data (e.g. Meta and Google) and Google Analytics to drive media buying decisions and budget allocations. When often these platforms are not telling us the truth… Without true incrementality testing baked into media processes, we find brands leaving 10-30% of total media budget in non-incremental channels. “I think [brands and agencies] just get lost looking at platform data and partner-provided attribution, and they’re not doing enough understanding on their own.” - Tucker Matheson, co-founder of Markacy. https://lnkd.in/ef9AcT7B

🚀 Exciting News Alert! 🚀 Hello Network, I'm thrilled to share with you the latest and greatest from the tech world! Google has just rolled out 4 game-changing updates to its Performance Max tool, taking insights and reporting to the next level. 📈 1️⃣ New Customizable Dashboards: Tailor your view to track what matters most to your business. 2️⃣ Advanced Conversion Reporting: Get a granular view of your conversion paths for better optimization. 3️⃣ Enhanced Audience Insights: Understand your audience like never before. 4️⃣ Cross-Campaign Reporting: Compare and contrast your campaigns with ease. These updates are set to revolutionize the way we understand and utilize data, enabling us to make more informed and effective decisions. Stay ahead of the curve and leverage these powerful tools to boost your business's online performance! 🚀 Keen to discuss more about these updates and how they can be beneficial for your business? Let's connect! 🤝 #GoogleUpdates #PerformanceMax #DigitalMarketing #DataInsights #BusinessGrowth