Measured’s Post

View organization page for Measured, graphic

6,268 followers

Hooked on Google Analytics? It may be leading you down funnel… Watch Measured co-founder Trevor Testwuide’s video about the dangers of using GA for cross channel measurement, and what effects it’s likely having on your media investment decisions. #marketinganalytics #digitalmarketing #growthhacking

View profile for Trevor Testwuide, graphic

CEO, Co-Founder at Measured

🎥 Introducing My Media Measurement Video Series! Over the next few months, I'll be sharing thoughts on a few of the biggest misconceptions, pitfalls, and opportunities in measurement and optimization that I see across our portfolio.  This series is all about no-nonsense insights, practical solutions, and real talk to help you be responsible with your media $$ and grow your brand. 🚀  In this first hot take, one of the biggest shockers to me is how often I see big > $10M media budgets anchored on GA for cross-channel optimization decisions. I understand it’s easy, but it’s dangerously wrong to be measuring the performance of any non-Google media channel with GA. You’re wasting millions of dollars and destroying enterprise value, I’ve seen it countless times.  In fact, we’ve helped many companies circling the drain as a result of over-optimization to non-incremental media as directed by GA & MTA.  #MarketingStrategy #Analytics #MediaOptimization #PerformanceMarketing

To view or add a comment, sign in

Explore topics