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Another insightful and fascinating guest blog post, this one by Growth Advisor Andrew Covato. If you know him, you know his expertise in measurement makes his blogs a must-read, and this one is no exception! In his latest piece, Andrew delves into the perils of misusing Google Analytics and advocates for its proper use, emphasizing that marketers should harness its power for web analytics- NOT marketing analytics. Read on for a thorough breakdown of GA and marketing attribution, and let us know what you think 🔥 https://hubs.la/Q02MJbTg0 #marketing #marketinganalytics #webanalytics

Why Google Analytics is a Poor Judge of Ad Effectiveness | Measured®

Why Google Analytics is a Poor Judge of Ad Effectiveness | Measured®

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