It took us 5 years before we decided to take the plunge to list our products into supermarkets, because it is tremendously costly to enter modern trade. The year's sales have been fantastic, mainly because we are helicopter-parents to our brand, ensuring favorable facings and catering the right marketing effort to maximise our brand exposure.
A year ago, we were speaking to a few respectable distributors and comparing the options of having Hey! Chips sell thru distributors (to achieve a better economy for everyone), and to self-distribute (more flexibility and control). As a new brand, we chose the latter in the end. I see the promising sales from a year of hard work, but I also wonder if things could have been done differently.
Wondering how brands can exercise the same brand control if they had gone through a distributor (to counter agency problem)? 🤔
Last night, Hey! Chips received awards from the Dairy Farm Group, being one of the most promising new brands in the supermarket chains, from our amazing sales in the past year!
Our hearts are filled with gratitude toward the amazing people behind the scenes, such as our logistics partner and buyer, that have made this possible for us. Thanks to all who believed in us and supported our cause along the way!! 💝
#heychipsg#healthysnacks#snack#confectionary#cleansnacking#awardwinning#naturalsnacks#eatbetter#betterforyou#realfood
I help corporate event leaders amplify their message & energize their audience with crafted DJ services | Resident DJ of PUMA, 911day.org & Lustgarten Foundation | Voice of Delaware Lottery Collect’ N Win Relaunch
With the recent recall of over 200,000 pounds of deli meats by Boar's Head, a well-known brand, serves as a stark reminder of the problems plaguing the meat industry in America. As we go about our daily lives, it's easy to overlook the food we put in our bodies.
This recall, due to potential contamination with Listeria, is just the tip of the iceberg. It highlights the lack of transparency, accountability, and prioritization of profits over people's health in the meat industry. The fact that such a large quantity of meat was allowed to enter the market, potentially harming consumers, is alarming.
Remember, we have one life to live. Lets start choosing and prioritizing the intake of quality food.
#Sustainability#Health#Accountability#FoodForThought#People#Community
Strinos: The Ultimate Solution for Traceability, Genealogy, and Compliance in the Food, Beverage, and Agricultural Sector.
Businesses operating in the Food, Beverage, and Agriculture (FBA) sector confront a wide range of difficulties. The challenges can be overwhelming, ranging from overseeing convoluted supply chains to making sure regulations are followed and upholding sustainable practices. This is where Strinos comes into the picture, duly understanding the problem, addressing it effectively, and providing assistance to the industry.
Tyler Strobel, CEO at Strinos
Read More...https://lnkd.in/gbPD-Qh5#focusoutlook#strinos#Tyler#Strobel#CEO
Strinos: The Ultimate Solution for Traceability, Genealogy, and Compliance in the Food, Beverage, and Agricultural Sector.
Businesses operating in the Food, Beverage, and Agriculture (FBA) sector confront a wide range of difficulties. The challenges can be overwhelming, ranging from overseeing convoluted supply chains to making sure regulations are followed and upholding sustainable practices. This is where Strinos comes into the picture, duly understanding the problem, addressing it effectively, and providing assistance to the industry.
Tyler Strobel, CEO at Strinos
Read More...https://lnkd.in/gbPD-Qh5#focusoutlook#strinos#Tyler#Strobel#CEO
At @Prairie Fresh, we are passionate about delivering quality pork to our retailer partners, time and time again. I appreciated the opportunity to share more about our unique approach to pork production, a connected food system we call The Prairie Fresh Way.
Curious to know more about our perspective on transparency in the #porkindustry? Check out the @Progressive Grocer story here: https://lnkd.in/g_7bXV9k. #ConsumerTrends#MeatIndustry
Action to curb the overall carbon footprint of the food and agriculture sector must be done with care in the frozen category, as the quality of frozen foods reaching the consumer depends on a collaborative effort among all links in the supply chain.
❄️ Take a look at the intersection of carbon footprint, food safety, and quality in this article from the latest issue of #FoodSafetyMagazine (free subscription required): https://brnw.ch/21wLNJB#foodsafety#foodindustry#foodsustainability#frozenfood
🌟 T𝒉𝒆 𝑳𝑨𝑩𝑻𝑬𝑿 𝑹𝒆𝒕𝒐𝒓𝒕 𝑴𝒂𝒄𝒉𝒊𝒏𝒆: 𝑹𝒆𝒅𝒆𝒇𝒊𝒏𝒊𝒏𝒈 𝑭𝒐𝒐𝒅 𝑷𝒓𝒆𝒔𝒆𝒓𝒗𝒂𝒕𝒊𝒐𝒏 🌟
In today’s fast-paced world, ensuring the safety, quality, and shelf life of food products is more critical than ever. The LABTEX Retort Machine is at the forefront of this mission, offering a state-of-the-art, automated processing system tailored for the food industry.
Designed to meet the rigorous demands of food preservation, the LABTEX Retort Machine is essential for processing canned goods, such as vegetables, fruits, and meats, and plays a pivotal role in producing ready-to-eat meals and packaged food products.
By leveraging cutting-edge technology, the LABTEX Retort Machine not only preserves food but also ensures that the highest standards of safety and quality are maintained, offering consumers unparalleled confidence in the products they enjoy.
Explore how LABTEX is revolutionizing food processing and why it’s the trusted choice for industry leaders.
#FoodSafety#FoodProcessing#LABTEX#RetortMachine#FoodPreservation#Innovation#wagagroup#labequipment
We would love to try these 👀💚