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To successfully launch rare disease drugs, with their small patient populations and high costs, pharma manufacturers need to get payers involved in discussions as soon as possible to ensure patient access. Curtis W., Kimberly Irish, PhD, and Zachary Guarino of Peregrine Market Access; Andrew Bast of Greater Than One; and Elizabeth Cobb of Mosaic Group | An IPG Health Company share their insights with Christiane Truelove in "Paying mind to the payers" in the latest issue of Med Ad News. https://lnkd.in/eR3DxF3S #healthcaremarketing #pharmamarketing #payers #marketresearch #artificialintelligence #raredisease #patientaccess #marketstrategy #MedAdNews

  • Paying mind to the payers
Andrew Bast

Chief Strategy Officer (CSO) at GreaterThanOne

1mo

Thank you Christiane Truelove for the opportunity to talk about a mission-critical topic! Those with rare disease must not be deprived life-preserving and often life-saving therapies.

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