Media Mortar’s Post

5 Steps to Planning an Effective Promotional Event

I was inspired to create the infographic below after wandering through Westfields Stratford. Whilst window shopping I stopped at a Khiel, an upmarket skin product shop. I wouldn't normally buy products from this company, but reading their start-up history, their business journey and product innovations which was printed on a pop-up in their display window left me intrigued and interested enough to visit their website. It also made me realise there's absolutely nothing wrong with utilising your business history in your PR strategy. In fact it's a good thing to do. Any business that's been around for five years or more should be sharing details of their progress, product innovations, special anniversaries (5, 10, 15, 20, 21, 25, 30, 35, 40, 50 etc) and leveraging their history to generate publicity, raise awareness of business products and services and increase sales. Use anniversaries to host celebratory events Celebrate your product innovations to get publicity and attract new customers Share details of your experience - how long you've been working in your industry, the clients you've worked with and your milestone achievements. The infographic below - provides some ways businesses can leverage their history in their PR.

Soon I will be sharing the behind-the-scenes of developing my own personal brand! My team has been pushing me to do this for YEARS! To be honest, I didn't think that others would want to hear my story. Now I realize that my story is what drives my purpose and defines my values. How I serve is drawn from my experiences. My purpose as CEO of Wakefield Brunswick was clear. As Angela Devlen -- much less so until now. I have been working on several things that will launch in 2024. My story was instrumental to the process. So, I will be sharing the process and lessons learned as I continue. Questions? Lessons learned you want the real truth about? Just ask.

This May, walk with me. I’m accepting bookings Wednesdays and Fridays. https://lnkd.in/eEpHNUda - - - #WalkwithMe #event #Suffolkcoast #Suffolkcountryside #solutions #brainstorming #decisionmaking #problemsolving #goalsetting #changemaking #soundingboard #planning

"Alone we can do so little; together we can do so much." – Helen Keller Embark on a journey of collective achievement with Wild Cairns! In the dynamic realm of business, success isn't solitary; it's a symphony of collaboration and unity. Our outdoor challenges aren't just about conquering obstacles; they're about conquering them together, as a team. 🌟 Why Choose Wild Cairns? 🌟 🔗 Enhanced Cohesion: Strengthen bonds and foster camaraderie as your team navigates thrilling outdoor adventures. 🎯 Strategic Thinking: Develop problem-solving skills and enhance decision-making abilities in the face of unexpected challenges. 💡 Innovation Sparks: Creativity flourishes in the fresh air, sparking innovative ideas and solutions. 🛠️ Trust Building: Forge trust and reliability through shared experiences, laying the foundation for seamless collaboration. 🌄 Unforgettable Memories: Create lasting memories amidst breath-taking natural landscapes, fuelling inspiration and motivation. Located amidst the stunning estate of Winton Castle in Pencaitland, Wild Cairns offers bespoke team-building experiences that transcend the ordinary. Ready to unleash your team's full potential? Visit www.wildcairns.com to book your adventure today! Let's redefine teamwork, one exhilarating challenge at a time. Together, we'll reach new heights of success! #Teamwork #CorporateAdventure

How can brands leverage the enchanting allure of the #monsoon season to captivate consumers? Shaziya Khan, Brand Communication Strategist, explores effective strategies and inspirations. Read on: https://lnkd.in/gXx768z6 #Marketing | #Marketingstrategy | #MonsoonMarketing | #BrandStrategy #ConsumerEngagement | #Business

We had an amazing discussion last night with Aaron Brown of Worthington Enterprises. He spoke on the importance of self branding, active participation and so much more. Read more about it here! ⬇️ https://lnkd.in/gNcXQ9Qy

Join us for "Brand Yourself with Purpose: Elevate Your Network and Make Your Mark," an in-person event in Manchester on Tuesday, 3 December 2024, from 4.30 pm to 7 pm. In this North West regions final meeting for the year, Matt Skipper, Head of Business Development at Mills & Reeve LLP, will share actionable insights on building a personal brand that supports both career growth and corporate success. Matt will provide practical guidance and real-world examples of using personal branding to bolster the corporate brand and drive new business. Key focus areas include: -Defining purpose and personal objectives. -Leveraging a positive internal culture. -Building networks for the future. -Growing commercial confidence. -Overcoming common barriers to success. Join us for an engaging session packed with 'oven-ready' actions to elevate your profile and contribute to firm-wide growth. Don’t miss this opportunity to gain strategies to make your mark in 2024 and beyond:

How to build a successful personal brand: Step 6 out of 7 Network and build relationships. 💯 It's crucial for expanding your influence and finding new opportunities. Attend events, join communities, and engage with other professionals, potential clients, and your audience to strengthen your personal brand. ✅ Follow me, your Fairy BOSSmother, for daily personal branding tips.

The best part of maintaining a personal brand is: - Building genuine relationships. It’s the most rewarding aspect of the journey. - You need friends. - You need communities. - You need trusted people you can rely on. It's human nature to seek connection. In tough times, you don’t want to be alone. - Find those who share your purpose. - This is how you win in the long run. Don’t be passive. Be proactive.