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Advertising’s great evolutionary jump is upon us 🏃♂️ Stef Calcraft, our Global Chief Executive of Creative Futures, explains why brands’ creative work will increasingly look less like advertising. 🧬 Dive into the article with Campaign UK below! 👇 https://lnkd.in/eVPk6fde (Subscription required) #BreakthroughForBrands #NewCommunicationsEconomy
