MEDIAKEYS’ Post

Forget "Think Global, Act Local": Building a Filipino Brand for the World 🌎 The Filipino diaspora, a vibrant and growing community scattered across the world, has created a golden opportunity for Filipino DTC/DNVB brands. The world is hungry for Filipino authenticity, and your brand is perfectly positioned to answer the call. Here's why: 1. 🇵🇭 The Global Pinoy Wave: Riding the Diaspora's Rising Tide. The Filipino diaspora, numbering over 10 million strong, is a powerful force. They've carried Filipino culture, traditions, and yes, a yearning for home, to every corner of the globe. This creates a massive, built-in audience primed to connect with a brand that speaks their language (literally and figuratively). 2. 📦 Beyond "Balikbayan Boxes": Building a Bridge with Global Filipinos. Think beyond the "balikbayan box" filled with pasalubong (gifts). Your brand can be a bridge, connecting Filipinos abroad with their heritage and fostering a sense of community. Leverage social media to build a global following, celebrate Filipino achievements, and create a brand story that resonates with their sense of national pride. 3. ✊🏻 "Pinoy Power" Goes Global: The World Craves Filipino Authenticity. The global market is saturated with generic brands. What sets you apart? Your Filipino identity! Embrace your heritage – the vibrant colors, the rich traditions, the warmth of Filipino hospitality. Don't dilute it; showcase it with pride. This authenticity is your competitive advantage in a world yearning for something real. 💭 Actionable Insights: - Target your marketing efforts towards the Filipino diaspora. - Build a brand story that celebrates Filipino heritage and values. - Leverage social media to connect with a global Filipino community. - Don't be afraid to showcase your Filipino identity – it's your secret weapon. Ready to Set Your Sights Beyond the Borders? 🚀 Join us for the Velocity Masterclass and Brand Acceleration Program on July 19-20. Learn proven strategies to tap into the power of the Filipino diaspora and build a DTC/DNVB brand that achieves global success. Seats are limited, so register today! 📝 ⬇️ Click Here to Register for the Velocity Masterclass ⬇️ https://lnkd.in/g5nRSH-d #AgyleBrands #VelocityMasterClass #VelocityBrandAccelerator #MasterClass

Asia is the ground zero for many marketing innovations and experiments, especially experiential marketing. I am honoured to be on the WOW Awards Asia 2024 jury, where we celebrate the best in the industry. Here are the three lenses I’ll use to identify the winning entries: 1. Business Context Integration: Campaigns developed with a solid understanding and close integration with the business context and problem statement. 2. Clear KPIs and Success Measures: Entries that demonstrate clear KPIs and measures of success. 3. Innovation: Brands that take risks and explore new formats to drive customer engagement and attention. To judge is to learn, and I’m excited to learn from the best in the industry. #WOWAwardsAsia WOW Awards Asia #marketing #experientialmarketing

WE ARE BREAKING UP! 💔 For my second contribution to The Brandberries, I have decided to talk about something that is particularly important to me. Link to Article 📑 https://lnkd.in/dbZuXreb "#MENA is not one big country" it's multiple countries, cultures, dialects, and most importantly identities. From personal experience, I have found that a lot of Global and Central marketing teams just don't get that! That is why this is more than just an article; it's a clarion call for a deeper understanding and appreciation of regional specificities in global marketing strategies. #localize don't generalize! McDonald's Egypt and Beiersdorf's Nivea , sorry not sorry for using you as an example in this article 😅 So if you ever find yourself in a situation where the Global and Central teams just don't get it, feel free to share with them my break up email 😂 Let me know what other campaign you found to fall short on relating to and resonating with it's audience 😃 #MarketingInMENA #GlobalStrategy #BrandAwareness #LinkedInMarketing #linkedininfluencer

In 2021, we've come with our brand mascot strategy! This new addition will play a pivotal role in strengthening our brand identity and fostering stronger connections with our clients. By embodying our core values and vision, our mascot is set to enhance customer engagement and elevate our market presence. PT Pegadaian’s new brand mascot, a cornerstone of our refreshed strategy to deepen customer connections and enhance our brand presence. This engaging character embodies our commitment to trust, innovation, and community. We leverage this dynamic element to drive our mission forward and make meaningful impacts. This friendly face will not only represent our values but also foster a deeper connection with our community. Stay tuned as we bring our brand story to life with innovation and creativity also more updates on how this innovative approach will drive our growth and success! #StrategicGrowth #BrandInnovation #BrandMascot #PTPegadaian #StrategicInnovation #CustomerEngagement" #BrandStrategy"

This is certainly worth reposting for the benefit of the property market to understand a little better on how OOH and DOOH stands with the media landscape. And, the relevance of the media assets located on their properties.

#Shoppertainment and the safety of the process for sellers buyers and consumers. Such an important topic as people and brands build DTC businesses on TikTok for Business Can’t wait to hear all about it! Brand Safety Summit Series #apac

We love the spot in big LKA clients like Fantastico Group / Фантастико Груп ! 10 seconds = 4 flavors advertising 📌 Creared by Irena Raycheva #LKA #advertising ##FMCG #fmcgsales #fmcgproducts #fmcgmarketing #marketing #marketingdigital #productinnovation #productdevelopment #positioning #fmcgproducts #bg #tvspot

🌟 ALUS: Licensing & Promoting in Korea 🌟 We are excited to share that ALUS is making significant strides in the Korean beauty market through strategic licensing and targeted promotional efforts! 🎉 At ALUS, our goal is to bring the best global beauty brands to Korea. By forming strategic partnerships and executing focused marketing campaigns, we are ensuring that Korean consumers have access to top-tier beauty products from around the world. 🔹 Strategic Licensing: We collaborate with leading beauty brands to curate a diverse portfolio of high-quality, innovative products tailored to the preferences of Korean consumers. 🔹 Targeted Promotions: Our marketing campaigns are designed to effectively reach and engage our audience, leveraging data-driven insights and creative content to connect with beauty enthusiasts across Korea. Our efforts are aimed at seamlessly integrating these global brands into the Korean market, celebrating diversity, innovation, and the universal love for beauty. 🌍💄 Join us as we continue to bring the best of global beauty to Korea. Stay tuned for exciting updates and discover the latest trends and products that will elevate your beauty routine. #ALUS #GlobalBeauty #KoreanBeautyMarket #StrategicLicensing #TargetedPromotions #BeautyInnovation #BeautyIndustry #Skincare #Cosmetics

In rural Africa, authentic connections are key. At RDM Africa, we specialize in Brand Activations, the heart of our Rural Experiential Marketing strategy. It is not enough to just tell - it is imperative that we show. We create interactive experiences that leave a lasting impression on rural consumers. Our success stems from years spent building trust and fostering relationships with rural Africans. We understand their unique aspirations and challenges, allowing us to tailor brand activations that resonate deeply. These immersive experiences don't just raise brand awareness – they build trust. Rural consumers get to see, touch, and experience your product firsthand. This fosters positive associations that translate into repeat purchases and long-term brand loyalty. #RDMAfrica #RuralExperientialMarketing #BrandActivations #ReachingRuralConsumers #LetsGoToTheVillages

Our team at RDM Africa is dedicated to thoroughly exploring the intricate workings of rural markets in Africa. Similar to skilled Wall Street traders who adeptly navigate volatile financial markets, we utilize a high level of expertise and insight to understand and engage with rural markets. This involves an in-depth analysis of common rural transactions such as farm gate purchases, local markets, livestock auction markets, Dukas (corner shops),and more. Our focus also includes fully understanding the profit models of rural retailers, allowing us to tailor digital financial services specifically for this underserved segment. What sets us apart is our extensive experience in successfully designing and launching digital financial services across various African countries, including Nigeria, Mozambique, Cote d'Ivoire, South Sudan, Lesotho, and Uganda etc. This hands-on experience enables us to leverage our knowledge to bring about meaningful change and progress in these markets.