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Last week Super Bowl wasn’t the only hot TV show in town. At Comedy Central, the iconic Daily Show premiered the return of Jon Stewart, the host that led it to become one of the most watched and followed shows on American television. The Daily Show's unique way of telling the news, mixing comedy and satire with real, well-structured and researched analysis, grabbed the attention of audiences across the US and became one of the most watched daily telecasts in the country. With the upcoming Presidential election looming, Jon Stewart is once again at the helm of the show, even if only hosting the Monday show. Last week marked the return of Stewart at the desk and it started the new season of the Daily Show with a bang. Not only did the show get an audience rating of 1.9 million viewers across all broadcasts - the show’s biggest audience in the last 5 years (source: https://lnkd.in/d9CdA3Ky), but it also brought a highly engaged audience. With an Emotional Impact Score (EIS) of 614, last Monday's Daily Show was 14% more engaging than Mediaprobe’s benchmark for all US TV telecasts. Jon Stewart’s opening analysis of the news got an EIS of 689, which was 20% higher than the rest of the show, and 36% above the benchmark for US television. The moment when Stewart went from cheering President Biden’s leaving his press conference to mock despair as the President returned to address more questions, to ill fortune, was the highest peak of engagement of the show with a score of 1,287 EIS. Not quite a Super Bowl touchdown, but definitely a memorable moment for the audience. #JonStewart #TheDailyShow #Mediaprobe #audienceinsights #mediameasurement #emotionalimpact #television #comedy

  • Mediaprobe Emotional Timeline, Jon Stewart The Daily Show 14% above the benchmark for UD television

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