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With real-time data flow, you can steer your future campaigns with more confidence. For more information, contact us at mediaqx.com #mediaqx #tvattribution #tvadperformance #tvadvertising #tvads #mediaqx #mediaplanning

Leaning on a database of tens of thousands of biometric data collected from thousands of households exposed to video and audio formats, we are closer than ever to an objective, monetizable measure of emotional engagement. Want to know more? Tune in to "Further Developments on the use of GSR as a measure of Impression Quality" at Attention 2024 by Advertising Research Foundation (ARF). Connect with our CEO Pedro R. Almeida 👉 https://lnkd.in/dv_baDkW #Attention2024 #advertising #mediameasurement #emotionalengagement #emotionalimpact #audienceinsights

Eliminate guesswork with mediaQX Campaign Insights. Access in-depth analytics on viewer reach, ad impressions, and frequency to fine-tune your strategy for optimal engagement and ROI. Empower your decisions with data and confidently enhance your TV advertising performance. #MediaQX #tvads #tvadsperformance #performancemarketing #tvindustry

Outcomes Based Incrementality - Depending on your side of the equation, Marketer or Media Partner, you may have slightly different objectives. Both should find this equally important however. There are many different flavors depending on the outcome - mobile, web, OTT, footfall, political - and the time to insight. Grant Simmons and the Kochava Foundry team outline the perspective from each side and the powerful options available to each. #ctv #performancemarketing #outcomes #incrementality #measurement https://lnkd.in/ecew4Kcu

With the programmatic landscape and consumer habits changing at a moment's notice, it's no secret that data should be the center of informing current and future marketing efforts. At Spectrum Reach, our first party data (that comes from being the 2nd largest internet service provider and largest cable provider in the country) is in the DNA of everything we do. #SpectrumReach #efficiency #datadriven

As Suzanne Persechino says at #NextTV #NYCTVWeek, A+E Networks is “KPI agnostic”. They can drive foot traffic or clicks. But are keen to partner with advertisers to drive (and even guarantee!) outcomes. At Comcast Advertising they are using a suite of identity assets to ensure the desired HH is reached, per Carmela Fournier. And Stuart Schwartzapfel of iSpot.tv says everyone wants to understand the UNIQUE reach/ aspects of each platform — and good cross platform measurement should be able to diagnose that.

📺Exciting news from DISQO and VIZIO’s Inscape Data! This partnership is a big step forward in TV’s evolution. Brands and publishers can now measure ad campaigns with a single source across TV (linear & CTV), digital, and even siloed social media platforms - all without cookies. Advertisers need to see full-funnel brand and performance contributions from every channel and how they work together to drive growth. Now, they can… with one objective platform. ✅ Read about how our partnership is leading the industry forward: https://hubs.li/Q02nXw980

VAB's Stat of the Week: The world creates a staggering amount of data everyday—equivalent to 135 billion HD movies! 🤯 Data is the fuel that powers the entire advertising economy. Check out our 3-part series on data privacy to learn how to use and safeguard data in a way that empowers your brand. https://lnkd.in/ehjCcfat #DataPrivacy #DataSecurity #Data #Advertising #Marketing

In Madhive's final episode of "Why TV Advertising is Shifting to Local", Blockgraph CRO, Aleck Schleider shares the innovations Blockgraph is working on around identity and data and how the company’s on-demand SaaS solution helps local advertisers. Watch here: https://hubs.li/Q02KYsxS0

Are you ready to enhance your advertising strategy? mediaQX brigdes the gap between linear TV and digital. Analyze, target accurately, measure, and optimize. Start your free 2-week trial today and leverage the power of our advanced analytics to guide the market. 🚀 #mediaqx #tvattribution #tvadperformance #tvadvertising #tvads #mediaqx #mediaplanning