CTV and Broadcast players can increase revenue, subscriptions and audience retention by embracing new technological and operational initiatives that make the most of their data. In collaboration with VideoWeek, mediarithmics has detailed the areas in which #CTV and #broadcast players need to invest to crawl, walk, and then run in to a successful future. Read more here: https://lnkd.in/ePRh_hq3 #ctv #ctvadvertising #broadcastmedia
