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Programmatic advertising is changing the game by automating ad buying with real-time bidding and data-driven targeting. This approach boosts efficiency, cuts costs, and ensures your ads hit the right audience at the right time. Our latest blog article breaks down key components like DSPs and covers different ad types, including geofencing and connected TV. Check out the full details here: https://lnkd.in/dCN6FRNb #DigitalMarketing #ProgrammaticAdvertising #MarketingStrategy

Curation in programmatic advertising is shifting to the supply side, driving efficiency, increased scale, and empowering marketers with better targeting. Though curation has long been a means of programmatic buying, the practice is evolving into a supply-centric approach to match an industry that has increasingly matured and scaled. To no surprise, this change has created industry buzz, striking debate on whether this new wave of curation can deliver on its promise of added value creation. It signals a broader paradigm shift in how we transact digital media, offering a path to bolster value creation on the supply side and benefit all parties across transactions. As with any programmatic tool or advancement, fulfilling that promise depends on upholding high quality and transparency standards, as well as economic efficiencies, across the supply chain.  https://lnkd.in/erswvHbt IAB #digitalmouth #programmaticads #futureofadvertising

Programmatic advertising is an important aspect of successful ABM campaigns. With programmatic ads as part of their multi-faceted toolkit, marketers can target highly specific audiences across the open internet—cutting through "walled gardens" like Facebook and Google. What makes programmatic advertising game-changing? They offer us: ✅ Automated bidding across channels, from websites to streaming platforms. ✅ Universal IDs for privacy-compliant targeting across devices. ✅ Improved efficiency: control ad frequency, prevent burnout, and maximize ROI. Read on as Propensity partner’s SIX Marketing explains the essentials of programmatic advertising to help you understand where it fits in your sales strategy: https://ow.ly/oAB050UpRmH #ProgrammaticAdvertising #DigitalMarketing #ABM #Propensity

Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN) 🚀 Unlock the Power of Programmatic Advertising! Stay ahead of the competition with advanced targeting, real-time bidding, and machine learning. Reach your target audience effectively across multiple channels. Don't miss out on programmatic's immense potential! https://lnkd.in/gvYRQdu7 #PowerOfProgrammatic #StayAheadOfTheCompetition #AdvancedTargeting #RealTimeBidding #MachineLearningAds #MultiChannelAdvertising #TargetAudienceReach #ProgrammaticPotential #AdvertisingSuccess #UnlockProgrammaticPower

Digital advertising isn’t one-size-fits-all. Walled Gardens like Google, Meta, and Amazon might be powerhouses, but they come with limitations—restricted data access, fewer options for customization, and higher costs. Our solutions offer: ✔ Flexible campaign optimization ✔ Broader audience targeting ✔ Transparent reporting ✔ Dedicated support teams Explore how to balance Walled Gardens with open adtech to maximize your results. Read our blog: https://hubs.la/Q02-B64m0 #AdTech #ProgrammaticAdvertising #WalledGardens

In the last couple of years, Programmatic Advertising has gained immense popularity among advertisers, and it is estimated that 81% of digital advertising revenue will be generated through it by 2028. Our latest article unveils the insights behind this transformation. Discover how programmatic advertising is revolutionizing media buying with its efficiency, precision targeting, and improved ROI, even in Retail! Don't miss out on understanding the future of programmatic advertising and retail media: https://lnkd.in/d_ZV3EJg #ProgrammaticAdvertising #MediaBuying #DigitalMarketing #AdTech #MarketingStrategy #TokinomoBlog

Understanding programmatic curation is the key to transparent and successful media buying and here's why... Programmatic curation offers numerous advantages for all parties involved in the digital advertising ecosystem. This piece from Lotame does a great job at outlining some of the key benefits: - Better Transparency and Control - Improved Targeting and Relevance - Enhanced Performance - Operational Efficiency and Cost Savings - Direct Access to Quality Inventory - Data Monetisation and Enhanced Publisher Revenue - Restored Relationships Between Advertisers and Publishers - Adaptability in a Post-Cookie World As the world’s leading curation service, we merge unparalleled sell-side integrations and deep expertise from our premium publisher network to offer the ultimate targeting solution. Want to hear more on how we could help you? Link in the comments below. https://lnkd.in/dGWpsRug #curation #curationexperts #industrynews #programmatic #adtech #advertisingindustry #cookielessfuture #postcookieworld #advertisers #publishers #multilocal #adindustry

Revolutionizing Advertising: The Growth of Programmatic Display Advertising Source: https://lnkd.in/d4xP-ViZ The Programmatic Display Advertising Market is set to witness phenomenal growth, projected to reach USD 1,000 billion by 2030, with a staggering CAGR of 24.5% from 2023 to 2030. This rapid expansion is driven by the increasing adoption of automated advertising solutions that enhance targeting precision and optimize ad spend efficiency. As businesses strive to connect with their audiences more effectively, programmatic advertising is becoming a cornerstone of digital marketing strategies, enabling real-time bidding and personalized ad experiences. Let’s explore how programmatic display advertising can transform your marketing efforts and drive significant ROI! #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketGrowth #AdvertisingInnovation

What is Programmatic Media Buying? Unveil Its Power! Programmatic media buying is an automated method of purchasing digital ad space in real-time auctions. It uses data to target specific audiences efficiently. In today's digital advertising landscape, programmatic media buying has revolutionized how brands reach their target consumers. By leveraging technology and data, advertisers can optimize their campaigns, ensuring maximum impact and efficiency. This method allows for precise targeting, real-time adjustments, and cost-effective ad placements. As a result, brands can achieve better ROI and performance from their digital advertising efforts. Programmatic media buying streamlines the ad buying process, making it more transparent, scalable, and data-driven. It enables advertisers to deliver personalized messages to the right audience, at the right time, and on the right platform. Read More: https://lnkd.in/geSrRZkf #whomarketer #mediabuying

A Google Ad Manager service leverages first-party publisher signals and partnerships to bring "curation" to ad tech. Unlike traditional demand-side platform (DSP) targeting, Google’s approach uses its pervasive ad server to provide higher-quality data and a broader range of ad formats for streamlined programmatic auctions. Leaders in the industry think it's a game-changer, offering unmatched addressability and future-proofing in an increasingly complex media buying world. What do you think? Find out more: https://heyor.ca/sdvflT #GoogleAds #Advertising #DSPMarketing