mediathand’s Post

Media, entertainment, and sports companies are leveraging emerging technologies to enhance their operations, attract new audiences, and boost revenue.   But how can global media, sports, and entertainment players navigate macroeconomic and inflation-induced challenges, seize opportunities, and effectively utilize new technologies to transform their businesses and appeal to consumers?   Arthur D. Little discusses here: https://lnkd.in/dfe5XJA9   #media #AI #innovation 

How are rising economic uncertainties and disruption impacting the media and entertainment (M&E) industry? M&E companies are embracing AI, GenAI and strategic consolidation to stay relevant. 📊 Investment Priorities for M&E companies in the next 3 years: - 75% are prioritizing advanced advertising technology to drive marketing relevance. - 67% are investing in platform design to enhance the user interface and overall experience. - 51% are spending on cross-platform service bundles (e.g., e-commerce, wireless) to boost the overall offering for consumers, with the potential to reduce churn. - 44% are creating an industry solution for streaming service aggregation to revive the easy-to-use pay TV experience of having all content in one place, an integrated program guide for programming discovery, and the ability to change channels with a single click of the remote. 👥 Consumer Preferences: -💡 Choice & Convenience in Streaming: More than nine out of 10 respondents (93%) say that consumers appreciate the increased choice DTC services offer, while 85% believe that consumers value the ability to more effectively manage their media and entertainment budget. - 🎉 Integrated, User-Friendly Experiences More than two-thirds (68%) say consumers want to access content through a single platform; 59% note that DTC users would prefer an uncomplicated process to change channels, much the way they can when they watch linear TV. 🤖 Technology Trends: 🧠 AI & Generative AI for Innovation: - 83% executives say their companies have initiated AI projects or plan to within the next 12 months. - 69% expect that GenAI will accelerate the process of content creation, from research to ideation to scripting 🎥 Content Investment: 77% of M&E executives say they expect content outlays to increase over the next three years. #Media #Entertainment #Streaming #Innovation #AI #ContentStrategy For more insights, check out the full report here. 📑 CC: John Harrison Arvind Ramakrishnan Anu Goyal Richard Golik

My two cents after reading PwC's insightful report on the future of the Entertainment & Media (E&M) industry. As the industry approaches a massive US$3.4 trillion by 2028, the opportunities are enormous, but the challenges are equally significant. Here are a few key takeaways for media companies looking to seize growth opportunities in this dynamic ecosystem: #Current_Challenges: #1. Economic and Technological Disruption: Navigating economic uncertainties and rapid advancements like AI and streaming tech is critical. #2. Plateauing Subscription Revenues: OTT subscription growth is slowing, and companies need to rethink their models to maintain revenue. #3. Regulatory Pressures on Advertising: Privacy regulations are complicating data-driven advertising strategies. #4. Content Proliferation: With so many streaming services, it's becoming harder to stand out without exclusive, high-engagement content. #5. Generative AI Impact: While promising, AI brings challenges around talent displacement and IP rights. +++++++++++++++++++++++++++++++++++++++++ #Growth_Opportunities: #1. Advertising Boom: Internet and connected TV ads will be major drivers of industry growth, especially with shoppable TV and data-driven models. #2. Hybrid Subscription Models: Ad-supported subscriptions offer a new avenue for growth as traditional subscription revenue slows. #3. Emerging Markets: India, Indonesia, China, and Nigeria are key regions for expansion in OTT and gaming. #4. Gaming Explosion: Gaming revenue is set to exceed US$300 billion by 2028, with huge opportunities in in-app ads and social gaming. #5. AI for Content Creation: Companies integrating generative AI into content production will boost efficiency and unlock new revenue streams. I highly encourage you to read the full PwC report and share your insights! https://lnkd.in/gyShiHbf #Media #OTT #Advertising #AI #Growth #PwC #EmergingMarkets

It is time to set the record straight. Web3 is NOT about speculation. It is about improved business and society outcomes like: 1. Social networks moderated by communities, not invisible content reviewers 2. Tools that guarantee authenticity in a sea of deepfakes and AI-generated content 3. Digital worlds where people have real property rights 4. Streaming platforms governed by artists, not gatekeepers Companies that want to embrace this development headon need to reconsider martech and customer data strategies. It is time 4 a rebellion..

As digital media consumption continues to skyrocket, the infrastructure supporting it must evolve rapidly to meet increasing demands. In particular, content delivery networks (CDNs) are undergoing a major transformation. Emerging technologies like edge computing, AI, and 5G are pushing the boundaries of traditional, centralised models, favouring a more decentralised approach that delivers content closer to end users. Read more: https://lnkd.in/gJqB8bsg #MediaKind #Qwilt #Broadpeak #edgecomputing #AI #artificialintelligence #contentdelivery #digitaltransformation #videostreaming #livebroadcasting #broadcast #broadcasting

Digitalization, fragmentation and the collateral damage in media The first of four reads, thorough and thought-stimulating, in the consistently high-quality style we’ve come to expect from Doug Shapiro. It’s quite concerning to observe that the media and entertainment industry has been at its peak in terms of value for years, with no significant growth in revenue on an inflation-adjusted basis. This has transformed the industry into a battleground for value redistribution within the value chain, predominantly shifting from traditional media to streaming technology ecosystems at an increasingly rapid rate. I strongly agree that digitalization was a firestarter and has since fueled the transformation in the media industry. It’s debatable whether the transformation has been effectively harnessed by big tech, or if traditional media has notably failed to capitalize on this. Regardless, this has resulted in rapidly increasing fragmentation and a change in the perception of media quality. In my opinion, it has created a lot of collateral damage throughout the media industry and fostered an “swipe economy” with a smaller attention span. All of ☝🏻 resonates deeply with me. Still alive in twenty-five? A question for most companies caught in the perfect storm in and around the media and entertainment industry. 🔗 #Ad #Advertising #ATSC #ATSC3 #AVOD #Advertising #Broadcast #Broadcasting #cabletv #CTV #CTVAdvertising #CTVWars #ConnectedHome #DVB #ISP #IPTV #FAST #media #mediadistribution #mediatech #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #Streaming #Streamingmedia #StreamingWars #Telco #Telecom #Television #TVChannel #TVAdvertising #video

Transparency and Explainability in Recommendation Engines is Necessary Have you ever felt overwhelmed by the sheer abundance of choices we enjoy? , Even something nmindane like picking a product in a supermarket or selecting a movie on a streaming service. Recommendations from friends and family come in handy, helping us navigate these endless options. In our digital world, this process is automated through recommendation systems. These engines play a crucial role, sifting through vast amounts of data to suggest what we might like. The critical aspect of transparency is often overlooked. How often do we know why a particular recommendation is made to us? Most platforms fall completely short in this regard. Going forward the need for transparency and explainability will become ever more pressing. We need to understand the ‘why’ behind the choices these systems make for us. We must make informed decisions in our lives. Pursuing transparency in recommendation systems is a step towards empowering us, and maintaining agency in the future.

Reflecting on LCL and MediaNet Vlaanderen vzw latest Media Inspiration Sessions 🎦 As LCL’s Media and Broadcasting Expert, I constantly track the evolving intersection of technology and media trends. It was a privilege to delve into these changes during the Trends Kanaal Z talk show on 'Media in Transition: A Battle for Talent and Audience'. This session provided deep insights into the transformation of media consumption and production driven by technology. Key takeaways include: 💡 The role of AI: AI remains a pivotal force, shaping content creativity and streamlining production processes. At LCL, we are proactively preparing for the AI demands expected in our data centers over the coming years. 💡 Media (and gaming) synergy: We discussed potential collaborations between media companies and the gaming industry, underscoring how these partnerships can enrich content offerings. 💡 Evolving consumption patterns: Highlighting the shift towards mobile and online media, emphasizing the need for media platforms to adapt to the preferences of a younger, digitally-savvy audience. Discover more key insights from this engaging session here 👀: https://hubs.ly/Q02yvr0v0 #LCLDataCenters #LCL #MediaNetVlaanderen #MediaInnovation #DigitalTransformation #TechInnovation #KanaalZ

With AI accelerating and a newly cookie-less environment, buy-side, sell-side and ad-tech executives foresee major developments for connected and addressable TV in 2024. 

Advances in technology are accelerating a new era of digital experience, rapidly changing how brands engage with fans. Learn how you can create a competitive edge and transform the future of sports. https://deloi.tt/3zWZe1s