mediathand’s Post

View organization page for mediathand, graphic

410 followers

Digitalization, fragmentation and the collateral damage in media The first of four reads, thorough and thought-stimulating, in the consistently high-quality style we’ve come to expect from Doug Shapiro. It’s quite concerning to observe that the media and entertainment industry has been at its peak in terms of value for years, with no significant growth in revenue on an inflation-adjusted basis. This has transformed the industry into a battleground for value redistribution within the value chain, predominantly shifting from traditional media to streaming technology ecosystems at an increasingly rapid rate. We strongly agree that digitalization was a firestarter and has since fueled the transformation in the media industry. It’s debatable whether the transformation has been effectively harnessed by big tech, or if traditional media has notably failed to capitalize on this. Regardless, this has resulted in rapidly increasing fragmentation and a change in the perception of media quality. In my opinion, it has created a lot of collateral damage throughout the media industry and fostered an “swipe economy” with a smaller attention span. All of ☝🏻 resonates deeply with all of us @ mediathand. Still alive in twenty-five? A question for most companies caught in the perfect storm in and around the media and entertainment industry. https://lnkd.in/dtRcPfiR

The Year(s) Ahead in Media - Fragmentation

The Year(s) Ahead in Media - Fragmentation

dougshapiro.substack.com

To view or add a comment, sign in

Explore topics