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At the 2024 Media Financial Management Association Annual Conference, artificial intelligence emerged as a central theme, with 25% of presentations addressing AI's impact on the industry. A highlight was Genpact's session on AI in financial planning and analysis, led by Manohar Ashwath. In an insightful discussion with MFM President Joseph Annotti, Ashwath emphasized the critical role of data in leveraging AI for real-time insights and actionable strategies. Discover how AI is transforming media finance teams by enhancing productivity and reducing costs. https://lnkd.in/eBMbEva4

Annual Conference Post-Session Interview: Genpact's Advice on How Media FP&A Teams Can Leverage AI (VIDEO)

Annual Conference Post-Session Interview: Genpact's Advice on How Media FP&A Teams Can Leverage AI (VIDEO)

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