CREO’s Post

I am delighted to share the culmination of several months time spent studying the CPG industry's commitments to #regenerativeagriculture in conjunction with CREO. Regenerative Agriculture is a movement that is intensely needed at scale across all food systems, and regeneration can also be interwoven at the foundation of almost every single industry and economy in the world. Our findings: - 68 out of the top 100 food companies have shared something centered on regenerative agriculture, more than half have specific commitments. - We don't have enough #agronomists in the pipeline and will continue to need many more as the decade unfolds. Direct work and trust building with farmers is crucial to this effort. Solutions must be built from the soil and up. - We need more incentives for diverse #croprotations as a shift to polyculture and continuous living cover are necessary for local and regional water cycles and aquifer recharge. - Premiums and the lack of willingness to pay them or pass them to the consumer are a concerted issue for the broader movement as CPGs still think of these as "commodity" costs when they are actually foundational "retooling" costs to stabilize future business operations. - Consumers are interested in engaging with regenerative agriculture when they know it is tied to their interests in taste, health, quality and nutrition but brands are lagging in this area. - Life Cycle Assessment methodology gaps are a global risk as it relates to the absolute value of regenerative, organic, perennial, and Indigenous managed lands. We need better data on the already best in class cropping systems. - We need new #mindsets for the work ahead! Collaboration - not competition - is the only way forward to scale the solutions needed! I hope you'll take a look at the report and the outcomes mapped within, then roll up your sleeves even further and dig into the regenerative movement! Reach out if you need further inspiration! With much gratitude to Gabriela Leslie for the wonderful partnership and clear vision in bringing this to fruition!

We were so fortunate to work with Tina to take a refreshed look at the data on corporate #regenerativeagriculture (RA) commitments, and are delighted to offer this summary to the broader community! - CPG targets are laying exciting groundwork, with 68 out of the largest 100 food companies having mentioned RA in sustainability targets, summing up to 40.5M acres and >$3.2B of investment committed. - While these may sound like big numbers, it's a small fraction of the total food systems footprint represented in our set. Foundational gaps remain before these internal targets can catalyze a regenerative transition at scale. - For the world's largest food companies to meaningfully engage in all the #climateresilience, #soilhealth, and #socialbenefits RA can offer, we'll need to see a progression from siloed incentives to holistic supply sourcing strategies + clear integration of RA principles into robust Scope 3 commitments - RA leaders are those that move from single-brand or single-crop targets with fixed annual budget carveouts to whole supply shed sourcing initiatives with robust cost share, transparent MRV, and clear internal sponsorship. Another step closer to building a world where RA is the new BAU - let's run with the momentum, push for bold action, and keep the CPGs accountable along the way.

Excited to see this amazing report highlighting commitments around regenerative ag targets and the work needed to achieve those targets written by Tina Owens our Co-Founder and Senior Advisor. Stay tuned for how these commitments can connect to #nutrientdensity! How do we sort through the variety of metrics used to denote #regenerativeagriculture? How is your company or organization defining this term for your ingredient sourcing and customer base?

Did you know that we regularly update our industry guides? If you’re starting a business in the… 🍷 Wine Industry 🚜 Organic Farming Industry or the 🏡 Nonprofit industry, You’re in luck! These guides are the most recently updated. Check them out: https://lnkd.in/evjS4ibA

Excited to announce my upcoming presentation, 'Chilling Challenges and Hot Solutions: Microbial Growth Management in the Dairy Industry.' Stay tuned for an in-depth exploration of microbial dynamics and their impact on dairy production and the market. Full PPT coming soon! Thanks to Mr. SURAJIT SAMANTA for your idea! #DairyIndustry #MicrobialManagement #FoodSafety #TemperatureControl #MarketImpact

It's #ThrowbackThursday and we're travelling back to 2013 with Benchmark Magazine! Nine years ago and still relevant today, explore these topics and more from our 2013 edition: ➡️ Keys to Successful Benchmarking ➡️ Elevating the Image of Swine Industry Careers ➡️ Using Production Data to Make Decisions ➡️ and much more! Revisit the 2013 Benchmark Magazine: https://lnkd.in/gnx_4Bt5 #PigCHAMP #Pigs #BenchmarkMagazine

🌱 Exciting News Alert! 🚀 Our latest research dives deep into the impact of Plant Growth Regulators (PGRs) on qualitative attributes, growth dynamics, yield potential, and attributing traits in Pea (Pisum sativum L.). 📊 https://lnkd.in/dKM_dtZ9 DOI: https://lnkd.in/dcbXUREB In this groundbreaking study, we explore how various PGR treatments influence the qualitative characteristics, growth patterns, and yield attributes of Pea plants. Our research sheds light on the intricate interactions between PGRs and key traits such as plant height, flowering duration, pod development, and ultimately, yield. Join us on LinkedIn to stay updated on our research journey and discover the latest insights into optimizing Pea cultivation through innovative PGR strategies. Let's unlock the potential of PGRs to enhance the quality, productivity, and sustainability of Pea production! #PeaResearch #PlantGrowthRegulators #CropQuality #YieldPotential #AgriculturalInnovation 🌱🔬 Don't miss out on this exciting exploration into the world of Pea cultivation and PGR applications – connect with us on LinkedIn to access our latest research updates! 🌟📈 https://lnkd.in/dKM_dtZ9

adzenia is an Agritech integrated platform that connects farmers directly to the global market. Is the purpose of the platform to give farmers a better price for their products and create new commercial opportunities for them. This platform offers farmers market insight, demand trends, and trading options so that they can sell their crop at a better rate. Do you want to know about a specific feature of Adzenia?

CropLife editors Eric Sfiligoj and Lara L. Sowinski discuss some of the latest news affecting the ag industry and what the implications of those changes might be. https://ow.ly/Gjkn50Qoa2r #retailweek #CropLife100 #CropLifeTop100 #agindustry #agriculture #BASF #mississippiriver

One of the things that has impressed me most about Johnny's is the amount of research they conduct. This yield data my colleague Rachel Katz collected, is exactly what I'm talking about. If I want to get in micros which crops should I try? How much yield can I expect? How much seed should I use? Johnny's provides a document that captures her research in this area: https://lnkd.in/en8bcS7z Johnny's is only company I've worked that has collected so much data and shared it so freely. If you're looking for help to upgrade your growing game, there's probably something for you in their Grower's Library.