Ampersand’s Post

In a world saturated with #streaming options, Free Ad-Supported TV (FAST) channels are carving out a unique space, bridging the gap between traditional linear TV and modern on-demand viewing. Check out our latest blog post to learn more about the the ins and outs of FAST Channels, drawing parallels with #LinearTV and spotlighting rising platforms that are reshaping our television experience.  https://lnkd.in/gYwr-4ZG

Did you know that over 60% of individuals under 30 prefer online streaming over traditional TV? With the rise of streaming services and smart TVs, the way we consume content has changed forever. That also means advertisers have more options to reach their target audience. The key is finding the right balance to reach your audience with scale and efficiency. See how to strike that balance in our latest blog.

How to sell Linear and Streaming TV "Consumers don’t differentiate between linear and streamings or TV and digital. To them, it’s all just TV. Given this, it’s time to rethink how we sell advertising inventory so that it aligns with the way viewers see it. Instead of the outdated dichotomy of linear versus streaming, we need to categorize inventory into premium and non-premium across both platforms." https://lnkd.in/ef9-WFp9 #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV

Yes, TV Is Still the Place to Be for Today’s Advertisers. Here’s how to navigate the brave new world of streaming. Check out this informative article from Adweek 👇 ⏩ A3media.com is here for all your media planning & buying need! TV, Streaming, and more. https://ow.ly/CGz150QZJnn

Linear TV vs OTT Streaming: Differences & Similarities Explained - Discover the key differences and similarities between linear #TV vs #OTT #streaming. Understand how each impacts your #marketing. #LinearTV #OTTAdvertising

📺 Just as in traditional TV, carriage agreements are foundational to #StreamingTV—but they're often more complicated. Tune in to this #IndexExplains video with Catherine J.H. Cho, product manager at Index, as she breaks down how inventory splits work in streaming. https://lnkd.in/dFjivwcQ #Streaming #CTV #Programmatic

👩🏼💻Nearly 70% of FAST users said they can always find something to watch on free streaming channels. FAST channels have fast become a big part of how Americans consume content. 💻 On average a FAST viewer spends 1 hour and 40 minutes watching FAST channels in the evening. 🎮 A gamer typically spends 1 hour and 42 minutes playing video or mobile games during this same time frame. 📱 Consumers said they scroll social media for 1 hour and 53 minutes. 📺 Cable TV customers spend 1 hour and 58 minutes watching cable network programming. #FASTchannels #FASTtv #safestreaming #freeatreaming #letswatchsomething

We agree that the volume of available content is surging, but discovery and recommendations are dependent on the quality of underlying descriptive metadata. Let’s talk about how we help improve the quality of your metadata. https://lnkd.in/eeAGnF5g

In the world of television, change is the only constant. The latest shift in this landscape is the rise of FAST (Free Ad-Supported Streaming TV) channels. Unlike traditional TV formats, FAST channels offer a unique blend of linear streaming TV and AVOD (Ad-Supported Video On Demand) that caters to the high expectations of modern audiences. Check out the article to learn more about this significant shift in the business model of content delivery: https://lnkd.in/es6qWsND #television #streaming #contentdelivery #FASTchannels

The Evolution of Television: FAST Channels and the Demand for Quality Streaming In the rapidly evolving landscape of television, the emergence of FAST (Free Ad-Supported Streaming TV) channels represents a significant shift in the business model of...