Ampersand’s Post

TV Advertising Requires the Right Mix of Linear and Connected TV Marketers must maintain a flexible engagement strategy to keep up with an ever-changing TV landscape. **TEGNA'S- Total TV Solution is a complete TV strategy.** "We use a blend to balance out the audiences that are spending more time with linear television and those that are streaming," says Marla Skiko, global head of consumer connections for marketing at ANA member Ford Motor Co. #premion #totaltv #broadcast+streaming #marketingsolutions Brian Righi Caty Borders Donna Johnson Simona Rivas Alexander Ermels Elizabeth Marquez Ryan Coulehan Valerie Butler Guyton How to Find the Right Balance Between Linear TV and Connected TV | ANA

Linear TV? So 2010s. Two-thirds of the U.S. are streaming shows now, and the explosion of CTV is changing the game for the advertising industry. In the newest episode of "Here's the deal..." LiveRamp’s Adam Paul spills the secrets on why Connected TV is exploding in popularity and how advertisers and publishers are unlocking huge potential. Hint: it’s all about the data!

📺 Today at Scale: Part 1 of a TV 101 Lunch & Learn for the team, by our very own Andy Berman. 📺 Some Key Takeaways: -From streaming to linear, vMVPDs like YoutubeTV to local broadcast stations, TV viewing is more complex and fragmented than ever. -Traditional TV buying is still a manual process, and it’s a relationship business. -The industry is currently seeing a big upheaval in how it approaches ratings. The two major ratings services, Nielsen and Comscore, each have different methodologies. A Nielsen impression does not equal a Comscore impression. One isn’t better than the other; they’re apples and oranges. Stay tuned for more TV insights coming soon! #TraditionalTV #MarketingStrategy #MediaBuying

Audiences today have a plethora of television content to choose from, both on traditional TV networks as well as digital platforms and streaming services. With so many options, viewership is fractured, split across an increasing number of shows. As Michael Schneider of Variety writes, “As basic cable gets zombified, the double-digit declines continue. Live sports, of course, is saving the broadcast networks and some cable networks still in that game. And then there’s the interesting case of the diginets, which have managed to keep their declines small as they program a wider range of nostalgia fare to aging adults. And the networks with a very loyal, specialized audience — bravo, Bravo — experienced the smallest declines this year.” The top TV networks of 2023 may surprise you. Despite rank, some networks faced larger viewership losses than their peers. NBC, for example, despite ranking # 1, experienced a 12% decline in audience. Which of these stats surprised you the most? #tv #mediarelations #publicrelations

U.S. TV Viewing Trends by Platform: April 2024 📺 Breaking Down How Americans Watch TV... 📊Streaming 38.4%  Streaming dominates with 38.4% of total viewing, including popular services like YouTube(9.6%), Netflix (7.6%), and Hulu (3.1%). 📡Cable TV 29.1%  Cable continues to hold a significant share at 29.1%, providing specialized channels that require a subscription. 📺Broadcast 22.2%  Traditional broadcast TV accounts for 22.2%, offering free programming via antenna with networks like NBC, CBS, and ABC. 🔄Other Platforms 10.4%  Other sources, such as unmeasured video, gaming, and DVD playback, make up 10.4% of total TV viewing. Conclusion: Streaming services are leading the charge, with platforms like YouTube and Netflix driving viewing habits. However, cable and broadcast TV still maintain a strong presence in U.S. households. #Technology #Creativity #Future #Socialmedia #Productivity #Tech Credit to Visual Capitalist for the graphic.

There is a shift to separate streaming buys from broader TV ad strategies, resulting in a media buying landscape that looks completely transformed compared to years past. The phrase “content is king” is certainly no longer as true as it was in the heyday of “Must See TV.” Take a look at some of the ways TV ad buying is evolving this year and learn more about this shift via Omnicom Media Group. https://bit.ly/49QJRo6

Did you know that more than 30% of U.S. TV content is consumed on streaming services? As viewing habits evolve, so should your advertising strategies. Our 'Behind the Screens' eBook provides a comprehensive roadmap to reach these tech-savvy audiences. Learn how to craft compelling ads that stand out in the crowded streaming landscape. #streaming #programmatic #digitaladvertising #wearemiq"

Bittersweet… Jumbo Shrimp… Simplified Fragmentation. Contradictory words when paired together with the proper context…suddenly it all makes sense. At Spectrum Reach, we combine best in class streaming and linear inventory to offer something rare in a fragmented streaming universe – consistent premium engagement at scale. Day after day after day. As a result, we create foundational opportunities for marketers to easily connect with consumers wherever and however they want. Sounds awfully good, doesn’t it?

How does FAST benefit brands in contrast to traditional TV? 📺 As viewers are increasingly moving from conventional cable to streaming platforms, the rise of free ad-supported television (FAST) creates new opportunities for advertisers, enabling them to engage with audiences on platforms where they are increasingly spending their time. Find out more: https://hubs.li/Q02fNPLs0 #FAST #DigitalAdvertising #ConsumerBehavior #TVViewership

So, as far as mainstream advertising channels go, radio seems to be thriving! I am on CapeTalk, streaming, much of the week - and Saturday/Sunday mornings! Billboards are doing fine, since people are always moving about (and still will be, when we have sky cars). But when did you last see a PRINT ad? Or a television ad? Ours is used only for streaming. Might catch one or two upfront of YouTube videos (until you can Skip) but otherwise, nothing. What's your take on TV ads? And print? #advertising #television #mediabuying #trends