Meet Shah’s Post

Arguably, all a brand needs to be different, is pull back the curtain. No one else runs their business like you do. Transparency is a surefire way to stand out. Another benefit is, your 'ordinary' is your customer's 'extraordinary'. We've been working with some breweries recently, so I put together 5 video ideas that beer brands can use to give a glimpse into their "ordinary" world. To brewers, it's just another day at work. But to beer lovers, it's a fascinating look at the artistry and craft that goes into their favorite beverages 👀🍻 Check out the full post to see how you can use simple videos to engage your audience and create that "wow" factor: https://lnkd.in/gRFu8aMi PS. I heard this phrase from Rachel Karten's newsletter, Link in Bio. A good follow for anyone in marketing.

Los Cebiches de la Rumiñahui : Resurrection In Ecuador, Easter is generally a date where people take the opportunity to party and drink alcoholic beverages, which causes them to feel the hangover death afterwards, and the most effective cure for that hangover is Ecuadorian ceviche, a seafood-based soup that will revive anyone. That's why we decided to use a Renaissance style that is generally used to show the resurrection of Christ but this time showing contemporary situations. This professional campaign titled 'Resurrection' was published in Ecuador in April, 2024. It was created for the brand: Los Cebiches de la Rumiñahui, by ad agency: BeFlamingo. Credits Advertising agency: BeFlamingo CEO: Isabella Durán VP of Strategy: Germán Andrade General Creative Director: Lorena Lozada Creative Director: José Aguilar Associate Creative Director: James Pérez Art director: Diego Romero Brand Partner: Camila Madriñan Graphic Design: Michelle Pesantez and Daniela Palacios Copywriter: Francisco García Agency: BeFlamingo #Marketing #DigitalMarketing #AdCampaign #Advertising #Branding

What’s your weird? La Martiniere is an iconic ice cream brand created in 1970 only available on l’île de Ré, and each of their four locations has a different “special” flavour. This one at Le-Bois-Plage is “oyster ice cream”. And yes, it’s as gross as you imagine it to be. But that’s kind of the point. It’s a really unusual ice cream flavour. Which means it stands out from all the other flavours. Which means I’m now talking about it here because it’s weird and different. Making each location have its own “unique flavour” makes it fun to go visit and see what weird flavour they have. And I think we should do the same with our businesses. What’s the weird and unexpected thing that just sounds so different that we have to try and or talk about it, because it’s bold and brave and maybe a little bit crazy? Making a weird ice cream like oyster also tells a story. It’s a story of “we’re not afraid to try something different and challenge your taste buds.” Plus, all the ice creams are locally made using the finest natural ingredients so they genuinely taste amazing. I also love the fact they intentionally never left the island. They could have, and parts of me wished they had as that would mean I could have them anywhere. But the truth is, it’s also why they’re iconic. Because bigger is not always better. #marketing #communication #icecream #impact

Life is what you bake it. We've been busy working on a new campaign for The Silver Spoon Company, a brand that’s in almost half of all UK kitchen cupboards... Delivered across TV, Digital and OOH, we celebrate and showcase the many moments of joy that baking brings, creating an uplifting message that is brought to life with the line, ‘Life is what you bake it.’ Centred around a handed-down Victoria sponge recipe, the campaign tells a story through time, and the hero film ‘Victoria’s Sponge’ depicts the baking of one cake recipe across 50 years backed by a remake of the classic Kinks track, “Victoria.” The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year. Heritage packaging designs make a cameo appearance in the campaign, as we delved through the archives to uncover previous designs. The film spot was directed by Bullion Productions @Abel Rubinstein whose Life In Love series is currently airing on ITV, and will run alongside OOH. The OOH creative features the same cast of characters and sums up the powerful memories created by afternoons spent baking in the kitchen. Lauren Crawford, Home Baking Brands Controller from Silver Spoon said: “Baking is a much loved hobby in the UK, but life is so busy sometimes consumers forget the joy of baking.. Our brief to Ourselves — B Corp Creative Studio was to develop a comms platform with longevity, and in response they have developed a powerful creative campaign that will inspire Britain to create more moments of baking joy.” Aaron Howard, Founder, Ourselves added: “We tend to think of Silver Spoon as two sugars in a cup of tea - when in fact it’s always been a key part of baking for over 50 years now too. I distinctly remember that bag being pulled from the cupboard when my mum would make a crumble on a Sunday. That’s what this campaign aims to bring to life - the joyful act of baking and the memories it creates.” #newwork #creativeagency https://lnkd.in/e-d5rv6W

Did you know one of our clients just published a book with the help of another one of our clients? 🥂 Our awesome client Vincent Gatti has been hard at work on a little pet project and has just released Gin The Elevated Vodka, a guide and recipe book. And yes -we might have had a little hand in the website design ✨ #mixology #tuesdaytips #cheers #gin #thingswelove #marketing #clientwin #websitedesign #clientcelebrations #happyclients #whywedowhatwedo

✨ Unleash the magic of marketing! 🍝 Behold the transformation of uninspiring jarred spaghetti into a kitchen superhero for the time-strapped housewife. 🦸♀️ Who needs gourmet when you can have an "effortlessly chic dinner" in a jar? 😅 It's not just spaghetti; it's a time-saving, taste-defying marvel for the culinary rebels who'd rather binge-watch than stir the pot. 📺 Swipe away the blandness and embrace the revolution! 🚀 #marketing #history #advertisement #vintage

Food photography is your secret ingredient for success. Our expert lens transforms ordinary dishes into extraordinary visual feasts, setting you apart in a crowded market. For cafes and restaurants, we don't just showcase your food – we tell your story, enticing customers before they even step through your door. Marketing agencies, elevate your clients' brands with images that spark cravings and drive engagement. From artisanal coffees to gourmet entrees, we craft visuals that turn browsers into buyers and first-time diners into loyal patrons. Invest in food photography that doesn't just show – it sells. #FoodPhotographyROI #VisualMarketing #RestaurantSuccess #CulinaryBranding #TasteTheImage #ConvertWithContent #CafeAesthetics #FoodieMarketing #MenuMakeover #DigitalDelicious

What springs to mind when you see this image? For some, it might be, "Bloody hell, an oyster on a Bloody Mary!" For others, an appreciation for the garnish game - crispy bacon, an olive, and that oyster. And, for enthusiasts, it signals the prelude to a splendid weekend brunch/lunch or a laid-back afternoon natter. However, it's not everyone's cup of tea, and that’s quite alright. Bloody Marys are distinctly divisive, but once you acquire the taste, there’s no turning back. Bloody Mary drinkers are a Bloody loyal bunch! And what does it say to me?... This pic from Aragon House in Parsons Green tells a story... It’s about attention to detail, the effort to craft a memorable experience that goes above and beyond the usual. They didn’t have to opt for such an extravagant garnish or take the time to snap a high-quality photo. Yet, they did. And here I am, sharing it! To operators aiming to amp up their social media presence and, dare I venture, real-life chat about their venues... It’s the details that count... Not just for Bloody Marys of course. But across the board; be it drinks, food or interiors. Invest in details, consistently, and over time, you'll get busier... You'll make a place that people want to spend time at, to bring their friends and family to, and to keep coming back to, to make their own memories. They might not know why they love it. You might actually not be sure why you're so popular. But I bet, when you drill down into it, the answer will be in the details. And, on Bloody details, they don't have to use Bloody Bens Bloody Mary Mix - the ingredient for perfect Bloody Marys - but by choosing it, Aragon House guarantees a consistently banging Bloody, every time. One final thing this image tells me... Oysters - they seem to be enjoying a bit of a renaissance, right? Why not pop them on your menu or create an oyster event and see how it goes down. Just don't forget the Bloody Marys to go with 😉 --- I’m Ben, co-founder of Bloody Bens. And, I provide fractional marketing and sales support to small businesses. If you want your feed to be interspersed with Bloody Marys and marketing ideas that boost sales, both online and off, do follow me. And, if you ever want to chat about how I might be able to help you, then please get in touch. ps, operators, you might like to know that you can get my Bloody Mary Mix direct or via these Bloody legends, Venus Wine & Spirit Merchants PLC Dayla Drinks Group Hills Prospect PLC Amathus Drinks PLC

Brewer’s Alchemy: Unveiling Flavor Elixirs Step behind the lens and witness the magic. Our content shoot transcends mere pixels—it’s a symphony of taste and tales. Our client, Farmers & Bankers Brewing is much more than a brewery. They craft liquid legends. Each beer tells a story and whispers secrets, woven from meticulously curated ingredients that we couldn’t resist highlighting. #contentshoot #contentcreation #marketing #socialmediamarketing

🥳 Exciting 2024 Updates from ICEY! 🥳 As we dive into 2024, we've got our creative hats on and our hands full with some thrilling projects. Here’s a sneak peek: 💫 Guerrero 💫 We’re giving Guerrero a dazzling makeover! New logo, new branding, and new vibes all packaged up for their delicious tortillas. Stay tuned to see the transformation! 🎁 Tony's Chocolonely Holiday Displays 🎁 We’ve been busy elves creating mockups for Tony’s in-store holiday chocolate displays at Walmart and Target. Expect some festive surprises on your shopping trips this holiday season! 🌮 Mission Foods Designs 🌮 From stunning tortilla renders to eye-catching tostada posters and coupons, we're on a mission with Mission to make every promotion visually irresistible. 🥣 Post Consumer Brands Cereal Innovation 🥣 Ever wondered what innovation looks like in the cereal aisle? We got a chance to cook up some fresh concepts for Post. (Pssst...not our final design, but check out a fun April Fools’ teaser we worked on - linked on this post! 🤫) 🗣️ New Client Alert: Olli Salumeria 🎉 We're thrilled to welcome Olli Salumeria to our creative family! Authentic fourth-generation Italian recipes of savory salami, we are here for it 👏 We're currently crafting some top-secret concept renders for their new product. While we can’t reveal the designs just yet, we're bubbling with excitement about bringing these ideas to life. #Branding #PackagingDesign #GraphicDesign #Marketing #Innovation #2024Projects